December Issue III

2
Editorial
Photos courtesy of Ava Olson ‘21 and Presley Daggett ‘21
Graphics and design by Sanae Hagino ‘21
Editorial
Co-editors-in-chief Presley Daggett ‘21 and Ava Olson ‘21 address The
Hourglass’ target market, bias, and censorship
Taylor’s tips
WEEKEND WINTER’S DAY
It’s the most wonderful time of
the year! But it can also be very
stressful. Here’s how to make
the most of those cold wintery
weekends.
By TAYLOR LEVINSON ‘21
Target marketing: a
key term in business
that describes a
crucial aspect of the
seller-consumer relationship.
To make more money,
producers will identify the
group of people who would be
most inclined to invest in their
product. Next, the producers
will cater their product promotions
or advertisements to that
group of people. Nike might
put more advertisements in an
area with lots of active, young
people, rather than near a retirement
complex.
These isolated groups of
people- known as “target markets”-
are usually associated
with the terms “buying” and
“selling.”
However, in today’s digital
age, popular media platforms
often cater to a specific target
market.
NBC and Fox News cater
to two very different audiences.
These news sources will
often broadcast entirely different
stories based on the same
events, same sources, or the
same pieces of evidence.
In the world of print news
and journalism, platforms
reach their “target audiences”
in several ways, most notably
through the specific location
of particular articles in the
physical paper.
Stories deemed “more
newsworthy” may be put on
the front page, above the fold,
rather than in the middle pages.
This brings us to the question:
Is there even such a thing
as “unbiased news” anymore?
More specifically, is it possible
for unbiased journalism to exist
in a capitalist society? Let’s
use ourselves as an example.
Although The Hourglass is
committed to sharing students’
voices without censorship, we
wonder whether such a feat is
even possible given our context
as a private school with an
honor code and core values to
uphold?
All of our articles are written
by Baldwin students for
Baldwin students. While our
community may have different
opinions regarding cafeteria
food or kilt color, it might
appear from reading our paper
or listening to conversations in
the hallways that we are politically
a somewhat homogenous
group of individuals.
Recently, The Hourglass
has lacked a diversity of opinions
regarding the bi-partisan
system, social justice movements,
women’s rights, etc.
Due to the large number of
students who see these topics
in a particular light at Baldwin,
arguments opposing the
majority’s opinion are rarely
written or read about in our
paper.
One could argue that The
Hourglass’s “target audience”
is, in a sense, both the student
body and administration that
we represent. Students may
feel pressured to express only
majority opinions due to social
norms within our student
body.
In many ways, our opinions,
articles, and designs are
all influenced greatly by Baldwin
and the learning environment
in which we create our
content.
We believe it’s time to
make a change.
While maintaining our
paper’s integrity and reputation
is our utmost priority, we
want our readers to know that
we are prepared to take risks
this year. We are ready to face
challenges head-on. We are
unafraid to push ahead in publishing
content that represents
all facets of our student body.
Presley Daggett
Ava olson
TIP 1: SLEEP IN
Nothing feels worse than waking
up before the sun rises in the winter.
Therefore, when you can, try to
sleep a little later. Waking up with
the sun outside your window can
make you feel better, and give you
more energy for your day. Scientifically,
the sun also boosts your serotonin
levels which helps improve
your mood. Also, nothing feels better
than sleeping in on the weekend
after a long week of waking up early
for school.
Tip 2: Spend time on
breakfast
During the week, I always feel like
breakfast is my most rushed meal of
the day. I love when I have the opportunity
to take the time to make
breakfast and then relax while I eat
it. Spending time on your breakfast
and being mindful in the morning
while making it can help improve
your mood and productivity.
Tip 3: Make a schedule
for your day
On the weekend in the winter, it is
so easy to be swept away by the call
of your phone, the tv, or any other
form of entertainment or procrastination.
Because it is harder to spend
lots of time outside, I often find
myself cooped up in my room on
a cold winter’s day. On these types
of days, I will still make a schedule
for the things I want to accomplish
even if I don’t have that much to
do. The schedule doesn’t need to
include specific times, just a list of
tasks I want to get done in a certain
order. This can range from walking
my dogs, to working on a project.
[ CONTINUED on the WEBSITE ]
The Hourglass
The Baldwin School
DECEMber 2020 Volume 60 Issue 3
701 Montgomery Ave.
Bryn Mawr, PA 19010
Co-Editors-in-Chief Ava Olson ‘21 · Presley Daggett
‘21 Creative Director Maggie Song ‘21 Junior
Creative Directors Anna Wang ‘22 · Sophie
Cai ‘22 Layout Editor Hana Ahanger ‘21 Photography
EditorS Melody Hao ‘22 · Izzy Antanavicius
‘22 News Editor Grace Halak ‘22 Features Editor
Rhea Jain ‘21 Opinions Editor Kaitlyn O’Malley ‘22
Sports Editor Lavender Huang ‘22 Arts and Culture
Editor Melody Gui ‘21 Media Content Editor
Elise Kait ‘21 Website Editor Krissy Bhargava
‘22 FACULTY ADVISORS Dr. Diane Senior · Ms. Janice
Wilke · Ms. Alex Greco
The Hourglass is The Baldwin Upper School’s newspaper dedicated to
publishing student articles. The views expressed in The Hourglass do
not necessarily reflect those of the school or the editors. All content published
in The Hourglass (including but not limited to articles, designs,
graphics, photographs, and illustrations) are created by Baldwin students
for the exclusive use of The Hourglass unless otherwise indicated. The
Hourglass aspires for its content to be fair and correct, and regrets when
it is not. If you have questions or comments about our coverage, contact
the Editors-in-Chiefs at aolson@baldwinschool.org or pdaggett@
baldwinschool.org. The Hourglass is made possible through the generosity
of the Ruth S. Hochberger ‘68 Hourglass Sustainability Fund. The
Hourglass is affiliated with the Columbia Scholastic Press Association.