Download Press Release 19th of September 2012 - Viennafair 2012

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122 Austrian and international galleries from 26 countries celebrate the opening of the eighth edition of VIENNAFAIR The New Contemporary “With the new name VIENNAFAIR The New Contemporary we wanted to emphasize from the very beginning Viennaʼs role as a trendsetter and a hub for cultural exchange between the Eastern and Western hemispheres. We are very pleased that our investment could make a contribution to enhancing a shared cultural and economic development,” says Sergey Skaterschikov, founder of Next Edition Partners GmbH and majority shareholder of VF Betriebsgesellschaft mbH. “It was clear from the start that Viennaʼs extremely vibrant contemporary art scene needs an art fair that corresponds with the international reputation of the galleries, the exhibition houses, and the artists who reside here. I would like to thank the entire team and all those who have supported us here in Vienna and around the world. But above all, I would like to congratulate the two artistic directors Christina Steinbrecher and Vita Zaman for implementing the vision of VIENNAFAIR The New Contemporary in such a short time frame and developing such an extensive and exciting program,” underlines Dmitry Aksenov, also a founder of Next Edition Partners GmbH and majority shareholder of VF Betriebsgesellschaft mbH. “With 122 galleries from 26 countries, we present a VIENNAFAIR The New Contemporary that does justice to Viennaʼs role as a marketplace and takes decisive steps toward the future. We are experiencing a convergence of the formerly separated western economic zone with the increasingly more influential markets of Central, Eastern, and Southeastern Europe. We have successfully won the participation of some of the most prestigious and likewise many of the most interesting emerging galleries from both hemispheres – a first big step on our path to position VIENNAFAIR The New Contemporary at the pinnacle of international developments in contemporary art and the global art market,” points out Christina Steinbrecher, artistic director, satisfied with the eighth edition of VIENNAFAIR The New Contemporary. “In addition to VIENNA QUINTET, a special exhibition about the latest developments in contemporary art in the five former Soviet republics Azerbaijan, Belarus, Georgia, Kazakhstan, and the Ukraine, which are becoming significant protagonists in European culture, and the project “DIYALOG”: Art from Turkey, which presents galleries and institutions from another dynamic region, we have developed an ambitious supplementary program that presents highly topical facets in the production of contemporary art, some for the first time in Vienna. We have invited fantastic musicians, performers, and lecturers from Berlin, Moscow, Los Angeles, New York, and many other cities to Vienna to create an inspiring program that will make VIENNAFAIR The New Contemporary the highlight of Viennaʼs contemporary art calendar. Among others, the program includes the musical duo Tosca, who will present their new CD, a solidarity demonstration for the Russian punk band Pussy Riot, along with a tribute to Franz West, one of the most important international representatives of contemporary Austrian art who just recently passed away,” says Vita Zaman, summarizing the extensive visitors program of VIENNAFAIR The New Contemporary.   2
A new fair format for Vienna: VIENNAFAIR The New Contemporary In our largely globalized society, artistic questions and strategies comply less and less with the borders of topographic or political geographies. Rather, they increasingly reflect new forms of a sociocultural discourse that links different stakeholders – also with the help of new social media – into a global network regardless of cultural boundaries. A place located at the intersection of different cultures which recognizes its function as a catalyst in the advancement of these new cultural identities is virtually predestined to assume a position at the forefront of new artistic developments. With its rich cultural heritage, but also an extraordinarily dynamic and increasingly multi-ethnic contemporary art scene, Vienna deserves an art fair with an international format that corresponds with its status of a metropolis and with Austrian galleries that have, for many years, successfully positioned themselves in the international art market. With the elaboration of the exhibition format behind VIENNAFAIR The New Contemporary, an important first step has successfully been made toward an enhanced international presence in the gallery scene and, above all, among art collectors around the world. The participation of renowned international and national galleries in combination with the presentation of younger galleries that act as forerunners in contemporary art production enables VIENNAFAIR The New Contemporary to offer the unique opportunity to experience the work of established artists alongside that of emerging artists and new talent – and a chance for buyers to expand their own art collections in both directions. The idea of Europe as an expanded economic and cultural space, beyond the borders of the EU, is central in the further development of the focus on Central, Eastern, and Southeastern Europe, an idea that once again demonstrates VIENNAFAIR The New Contemporaryʼs unique position in the international art fair circuit. In addition to the numerous Eastern European galleries, many of which began their international careers in earlier editions of VIENNAFAIR, VIENNAFAIR The New Contemporary also presents Istanbulʼs upcoming gallery scene, both renowned and young galleries from St. Petersburg and Moscow, and even a special showcase of art from the Caucasus region, which is still far removed from the art market. This creates an unrivaled and lively platform for exchange between the still very Western-oriented art market and regions in which totally new forms of cooperation between art, economy, and civil society are currently blossoming. Informed significantly by the parallel development of digital technologies and the historical emergence of new political geographies, unprecedented cooperations are forming internationally between the individual arts sectors, between high and pop culture, and between artistic practices and the creative industries. VIENNAFAIR The New Contemporary investigates these phenomena – for example, in the special program VIENNA CLICK and also prior to the fair in its International Art Industry Forum – and demonstrates the creative potential of such interconnections.   3
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