Jan/Feb 2022

The Doorco Column
WHAT'S IN STORE IN 2022?
In this month’s Door Trends column, Ben Aspinall, Marketing & IT Manager at DoorCo,
reports on a different view of the market – reflecting on the lessons of 2021, and what to
expect from DoorCo and the market in 2022.
Doorco had two successful product launches with GRiPCORE and FLiP in 2021 despite a diffuclt year for the window and door industry
January is often the time we take stock, put
the previous year behind us and start to
action the plans made for the year ahead.
It’s particularly poignant this year as 2021
was a tough time for everyone involved in the
fenestration industry.
For DoorCo, it was quite the rollercoaster ride! So,
in this first column of the new year, we will reflect
on where we are today, share what we’ve learnt
and what we think is to be expected in the world
of composite doors in 2022.
Highs and lows
Against the backdrop of a turbulent market,
with component price increases hitting from all
sides and global supply issues, DoorCo actually
enjoyed quite a few positives last year; we had
two successful product launches with GRiPCORE
and FLiP, both of which had a significant impact
on the trends we discuss in this column; we’ve
gained new customers and grown our market
share; and, finished in a relatively good position
with stock on the shelves and our first G Award
for Best Promotional Campaign.
All in all, we have emerged stronger than we
could have expected but there have certainly
Ben Aspinall
been lessons learnt along the way, which we will
take forward with us this year:
Commitment
Despite everything, DoorCo remained committed
to the long-term business development plans.
While many backed down, we pushed forward
with our plans to launch the new products we’d
been developing, and this paid dividend as, for
example, we delivered FLiP as a solution to the
glazing cassette supply issues faced last year.
Furthermore, the product launches have
positioned DoorCo as the only UK manufacturer to
supply two types of composite door and our own
glazing cassette system.
Continuing our commitment to delivering a
conscientious approach to manufacturing and
supply, with our customers and their customers
26 T F JANUARY/FEBRUARY 2022 CONNECTING THE WINDOW, DOOR & ROOF FABRICATION SUPPLY CHAIN