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FOCUS<br />
In this context, purpose has an important place<br />
within business strategy. When used to its full<br />
potential, it can reach beyond risk mitigation – or<br />
doing no harm – to actually create new value for<br />
business (and society). Shared value is a framework<br />
designed to create business solutions to social and<br />
environmental problems. Put differently, it’s a means<br />
to deliver on your purpose, profitably.<br />
Shared value<br />
The creation of both societal and business value is<br />
integral to shared value.<br />
Societal value comes from vastly improving<br />
the conditions in which we live; advancing health<br />
outcomes, education, employment, financial or<br />
digital inclusion, service access and participation<br />
and/or helping to reduce our impact on the<br />
environment.<br />
Meanwhile, business value can range from<br />
increased revenue or market share to improved<br />
productivity, greater efficiency, reduced costs,<br />
improved quality, a more secure supply chain or a<br />
more skilled or productive workforce.<br />
The principle of striving towards shared value<br />
in our work with the local community, existing<br />
industrialists and new investors is underpinned by<br />
commitment to positive contribution towards the<br />
United Nation’s Sustainable Development Goals<br />
(SDG). The SDGs form a blueprint of addressing<br />
global inequities and achieving a more sustainable<br />
future for all.<br />
Working in close collaboration with the<br />
Infrastructure team, the IES team supports<br />
the Atlantis community through skills and<br />
enterprise development, coupled with<br />
community integration. This is done to enable<br />
the Atlantis community, notably its youth, to tap<br />
into increased job opportunities, locally as well<br />
as in the buoyant green economy. Green skills<br />
development and growing technical capabilities<br />
within the community form part of the ASEZCo’s<br />
strategic objectives, aligned to the legislative<br />
requirement of the SEZ Act to grow the regional<br />
economy and drive socio-economic impact. This<br />
includes a range of interventions to support<br />
the skills development pipeline, some starting<br />
at foundational level, going through to school,<br />
college and ultimately at the workplace.<br />
The IES programmes are anchored by<br />
intentional, continuous and wider stakeholder<br />
community engagement, through our Community<br />
Stakeholder Network (CSN). This elected group of<br />
community leaders hail from a variety of sectors,<br />
such as small business and informal traders,<br />
education, youth, women and people with<br />
disabilities, Early Childhood Development, faithbased<br />
and traditional council and cultural groups.<br />
The CSN serves as a conduit for meaningful<br />
communication between the ASEZCo and the<br />
Greater Atlantis Community, therefore ensuring<br />
dialogue between the public and private sector<br />
and the community at large. The principles of<br />
multi-stakeholder engagement and collaboration<br />
provide a feeding ground for fostering local<br />
innovation, the co-creation of solutions and a<br />
conducive business environment.<br />
References<br />
https://sharedvalue.org.au/about/shared-value/<br />
https://www.un.org/sustainabledevelopment/<br />
sustainable-development-goals/<br />
15 WESTERN CAPE BUSINESS <strong>2022</strong>