Greatland Laser"s Culture, Brand & Style Guide 2022

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Greatland Laser - Our Magical Origin Story...
The idea for our ground-breaking patented laser technology sparked from
one fateful moment. It is, to this day, one of the most unique circumstances for
a rescue technology to have ever been created. Sometimes, truth is stranger
than fiction.
In October of 1997, a determined four-year-old decided for Halloween
she had to be a fairy princess. Her parents gave her a beautiful dress,
a tiara, and – most importantly – a magic fairy wand. On Halloween,
after an evening of trick-or-treating, a hyper young princess was jumping
up and down, waving her wand at everything she could see. Her
stepfather, an avid inventor, was experimenting with a laser pointer. As
he shone the light upon the wall, the little princess waved her translucent
wand in the beam’s path, which having refracted the light- created
a line on the far-facing wall. From this moment came a spark.
He immediately began to invent a new type of laser and, within a year,
conceived, designed, patented, and built new laser prototypes with
special lenses to shape small points of laser light into lines. This laser
would evolve into the innovative rescue laser signaling light we sell
today. The inventor and his wife formed the company in 1998 to commercialize
new laser lighting products based on their creativity, and
inspiration from a little princess.
And as the company grew, Greatland Laser applied the technology to
create prototypes for backcountry, marine, aviation, and industrial lighting
applications. Since 2001, the company has sold its patented laser
emergency signaling devices throughout the world.
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