Greatland Laser"s Culture, Brand & Style Guide 2022
Greatland laser™ was built with family in mind. And so, our focus has always been, and always will be, on safety – be it personal, industrial, military, marine or aviation. In a search and rescue situation, being seen can mean the difference between life and death – we are proud to offer a product that dramatically increases your odds of survival. Always be prepared. Always be found. Always come home.
Greatland laser™ was built with family in mind. And so, our focus has always been, and always will be, on safety – be it personal, industrial, military, marine or aviation. In a search and rescue situation, being seen can mean the difference between life and death – we are proud to offer a product that dramatically increases your odds of survival. Always be prepared. Always be found. Always come home.
- TAGS
- aviation
- recuse laser flare® green
- rescue laser
- hubzone
- environmentally friendly
- eco friendly
- the ultimate survival tool
- visible up to 20 miles
- kim erikson
- willow alaska
- 866 889 4325
- safety products
- made in usa
- brave any adventure
- rescue laser flare® magnum
- rescue laser light™
- signaling device
- wwwgreatlandlasercom
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greatland laser.com<br />
Brave Any Adventure<br />
Always Be Prepared. Always Be Found. Always Come Home.<br />
<strong>Greatland</strong> Laser <br />
safety and rescue products<br />
<strong>Culture</strong>. <strong>Brand</strong>. <strong>Style</strong> <strong>Guide</strong>.<br />
GREATLAND LASER<br />
© 2021 All Rights Reserved
greatland laser.com<br />
<strong>Greatland</strong> Laser - Our Magical Origin Story...<br />
The idea for our ground-breaking patented laser technology sparked from<br />
one fateful moment. It is, to this day, one of the most unique circumstances for<br />
a rescue technology to have ever been created. Sometimes, truth is stranger<br />
than fiction.<br />
In October of 1997, a determined four-year-old decided for Halloween<br />
she had to be a fairy princess. Her parents gave her a beautiful dress,<br />
a tiara, and – most importantly – a magic fairy wand. On Halloween,<br />
after an evening of trick-or-treating, a hyper young princess was jumping<br />
up and down, waving her wand at everything she could see. Her<br />
stepfather, an avid inventor, was experimenting with a laser pointer. As<br />
he shone the light upon the wall, the little princess waved her translucent<br />
wand in the beam’s path, which having refracted the light- created<br />
a line on the far-facing wall. From this moment came a spark.<br />
He immediately began to invent a new type of laser and, within a year,<br />
conceived, designed, patented, and built new laser prototypes with<br />
special lenses to shape small points of laser light into lines. This laser<br />
would evolve into the innovative rescue laser signaling light we sell<br />
today. The inventor and his wife formed the company in 1998 to commercialize<br />
new laser lighting products based on their creativity, and<br />
inspiration from a little princess.<br />
And as the company grew, <strong>Greatland</strong> Laser applied the technology to<br />
create prototypes for backcountry, marine, aviation, and industrial lighting<br />
applications. Since 2001, the company has sold its patented laser<br />
emergency signaling devices throughout the world.<br />
G<br />
GREATLAND LASER © 2021 All Rights Reserved • Toll-Free:866.889.3425
greatland laser.com<br />
Brave Any Adventure<br />
Always Be Prepared. Always Be Found. Always Come Home.<br />
From leisure to lifestyle, basics to backcounty, hunting to fishing, airplanes to paddle,<br />
sail and power boats, from lost to being found, to the extreme enthusiast and everything<br />
in between... <strong>Greatland</strong> Laser safety products are built “life-tested” tough to last in<br />
all environments and conditions, and all with one goal in mind; always be prepared,<br />
always be found, always come home.<br />
<strong>Greatland</strong> laser was built with family in mind. And so, our focus has always been,<br />
and always will be, on safety – be it personal, industrial, military, marine or aviation.<br />
In a search and rescue situation, being seen can mean the difference between<br />
life and death – we are proud to offer a product that dramatically increases your<br />
odds of survival.<br />
G<br />
CULTURE.
<strong>Greatland</strong> Laser<br />
safety and r e s c u e p r o duc t s<br />
<br />
greatland laser.com<br />
Brave any adventure<br />
NEW DAY<br />
a new day is dawning . . .<br />
Providing patented, proven, and life tested emergency<br />
laser signaling devices throughout the world since 2001<br />
BRAND.<br />
GBRAND.
G<br />
Always Be Prepared. Always Be Found. Always Come Home.<br />
From leisure to lifestyle, basics to backcounty, hunting to fishing,<br />
airplanes to paddle, sail and power boats, from lost to being<br />
found, to the extreme enthusiast and everything in between...<br />
STYLE.
NEW DAY<br />
a new day is dawning . . .<br />
We are taking our new contemporary look and direction<br />
to the next level with new eco-friendly packaging”<br />
ECO-FRIENDLY.
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Why, and what it means to us at <strong>Greatland</strong> Laser<br />
Brave any adventure<br />
New look...<br />
same dependable products<br />
Reducing environmental footprint. We shifted to digital files seven years<br />
ago and never looked back. Daily decisions are made with a focus on how<br />
actions impact the environment.<br />
actual size<br />
NEW PACKAGING.
EMERGENCY SIGNALING<br />
“Always be prepared. Always be found. Always come home.”<br />
<strong>Greatland</strong> Laser was built<br />
with family in mind. And so,<br />
our focus has always been,<br />
and always will be, on<br />
safety. In a search and<br />
rescue situation, being<br />
seen can mean the difference<br />
between life and<br />
death. We are proud to<br />
offer a product that dramatically<br />
increases your odds<br />
of survival...<br />
SIGNALING
<strong>Greatland</strong> Laser <br />
safety and rescue products<br />
LIFE TESTED TOUGH<br />
THE ULTIMATE PERSONAL SURVIVAL TOOL<br />
Hand-held, the size of a small flashlight, projects laser light through a special lens<br />
that can be seen up to 30 miles. The patented technology converts a point of laser<br />
light into an expanding line of light with much higher visibility than other traditional<br />
signaling devices. Experience why outdoor enthusiasts and professionals the world<br />
over have come to rely on this ultimate personal survival tool.<br />
RUGGED.<br />
NON-FLAMIBLE.<br />
BUILT TO LAST A LIFETIME.
For decades, we here at <strong>Greatland</strong> Laser are proud to offer eco-friendly products which dramatically<br />
increase your odds of survival, while at the same time helping to reduce our impact on the world, its<br />
inhabitants and its resources we are all responsible to help maintain and protect...<br />
G<br />
“environmentally friendly”<br />
Why, The why, and and what what it means it means to us to at us <strong>Greatland</strong> Laser Laser<br />
Rescue Lasers are built to last. Many of our customers still carry their first laser<br />
signaling device they purchased 10 to 20 years ago. Unlike traditional flares, there<br />
is no expiration date or mandatory disposal. Just change out the batteries and<br />
you are good to go.<br />
Rescue Lasers don’t catch fire. They are nonflammable and can be used<br />
to signal for help in any conditions.<br />
Rescue Lasers use laser diode technology. They emit a bright, highly<br />
visible light with minimal power consumption. That means you get hours<br />
of signaling before changing the batteries.<br />
Rescue Laser packaging. We have shifted away from the one-time use<br />
plastic clamshell to a recyclable rigid, custom-designed sleeve and tray<br />
“Eco-friendlier” box which can be used to store your signaling device.<br />
Reducing environmental footprint. We shifted to digital files seven years<br />
ago and never looked back. Daily decisions are made with a focus on how<br />
actions impact the environment and its inhabitants.<br />
ECO-FRIENDLY.<br />
THE WHY.
<strong>Greatland</strong> Laser<br />
safety and r e s c u e p r o duc t s<br />
Brave any adventure<br />
Laser Green @ 100% Logo Black @ 100%<br />
Adventure Orange @ 100% NEW DAY Blue @ 20%<br />
New Day Blue @ 100%<br />
Rescue Red @ 100%<br />
rescue laser<br />
<br />
emergency signaling devices<br />
NEW DAY<br />
a new day is dawning . . .<br />
Brave Any Adventure<br />
*File to be provided<br />
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r e a t l a n d l a s e r<br />
Gsafety and rescue products<br />
ICONS.
<strong>Greatland</strong> Laser<br />
safety and r e s c u e p r o duc t s<br />
Brave any adventure<br />
Reversed @ 100%<br />
Screen @ 40%<br />
rescue laser<br />
<br />
emergency signaling devices<br />
NEW DAY<br />
a new day is dawning . . .<br />
Brave Any Adventure<br />
*File to be provided<br />
G<br />
r e a t l a n d l a s e r<br />
Gsafety and rescue products<br />
ICONS.
<strong>Greatland</strong> Laser<br />
safety and r e s c u e p r o duc t s<br />
Brave any adventure<br />
Palatino_regular<br />
<strong>Greatland</strong> Laser<br />
safety and rescue products<br />
Web safe RGB 87c440<br />
Helvetica Neue_light<br />
Shree Devanagari 714<br />
rescue laser<br />
<br />
emergency signaling devices<br />
Web safe RGB ec1c24<br />
Helvetica Neue_light<br />
Helvetica Neue 53 Extended<br />
Helvetica Neue Light<br />
Warnock Pro Italic Subhead<br />
Always Be Prepared. Always Be Found. Always Come Home.<br />
From leisure to lifestyle, hunting and fishing to airplanes and sailboats, from<br />
rescue to backcountry wonderlands... <strong>Greatland</strong> Laser builds safety products<br />
for every environment and condition; all with one goal in mind.<br />
<strong>Greatland</strong> laser was built with family in mind. And so, our focus has always<br />
been, and always will be, on safety – be it personal, industrial, military, marine<br />
or aviation. In a search and rescue situation, being seen can mean the difference<br />
between life and death – we are proud to offer a product that dramatically<br />
increases your odds of survival.<br />
FONTS.
<strong>Greatland</strong> Laser<br />
safety and r e s c u e p r o duc t s<br />
Brave any adventure<br />
Slate Blue C 24 M Y K 38 Web Safe Color #7f9ead<br />
White C M Y K Web Safe Color #ffffff<br />
Rich Black C 70 M 63 Y 62 K 58 Web Safe Color #323232<br />
Black C 24 M Y K 100 Web Safe Color #000000<br />
Slate Gray C 18 M 9 Y 6 K 65 Web Safe Color #60666d<br />
Orange C M 80 Y 97 K Web Safe Color #f05a26<br />
Yellow C M Y 100 K Web Safe Color #fff100<br />
Red C 98 M 100 Y 10 K Web Safe Color #d72120<br />
Lime Green C 24 M Y K 38 Web Safe Color #87c440<br />
COLORS.
<strong>Greatland</strong> Laser<br />
safety and r e s c u e p r o duc t s<br />
COMMISSIONED.
“Lifestyle. Experience. <strong>Culture</strong>...”<br />
to be<br />
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*stock images
“Lifestyle. Experience. <strong>Culture</strong>...”<br />
to explore<br />
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*stock images
“Lifestyle. Experience. <strong>Culture</strong>...”<br />
to experience<br />
*stock images<br />
G
G<br />
Use or reproduction either in whole or in part, including any form of copy-<br />
Use or reproduction either in whole or in part, including any form of copying,<br />
distribution, dissemination, or preparation of derivative works there<br />
from for any reason, without prior written permission, is strictly prohibited.<br />
DO NOT COPY OR DISCLOSE TO ANY THIRD PARTY.<br />
GREATLAND LASER<br />
<strong>2022</strong> © ALL RIGHTS RESERVED.
greatland laser.com<br />
Brave Any Adventure<br />
Always Be Prepared. Always Be Found. Always Come Home.<br />
<strong>Greatland</strong> Laser <br />
safety and rescue products<br />
<strong>Culture</strong>. <strong>Brand</strong>. <strong>Style</strong> <strong>Guide</strong>.<br />
Toll-Free:866.889.3425 • greatlandlaser.com • GREATLAND LASER © 2021 All Rights Reserved
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