ProjectX-15th February 2022-Issue-Preview

REAL ESTATE
PROJECTX INDIA
MERUSRI DEVELOPERS' PARTNER WITH XANADU REALTY
TO LAUNCH NEW-AGE VILLAS IN BENGALURU
After a successful foray into the Bengaluru market
and establishing itself as the leading real estate sales
and marketing consultancy organisation in the
country, Xanadu Realty has signed up a fresh pact
with South India based developer Merusri for
launching a new-age themed villa project in North
Bengaluru. Merusri partnered with Xanadu Realty for
project conceptualisation, sales, and marketing of its
new villa project in Devanahalli, housed next to the
prestigious House of Hiranandani, just 25 mins from
Hebbal.
Xanadu Realty has established itself as a strong
player across luxury, premium and affordable
segments, developing breakthrough sales and
marketing solutions for developers through its 4P
approach of Process, People, Practice and
Performance. Adding villas as a new category to its
portfolio, Xanadu Realty is now associating with
Merusri Developers to launch their new themed villa
project in North Bengaluru.
Vikas Chaturvedi, CEO Xanadu Realty, said, “Villas
have always been at the pinnacle of residential
housing aspiration, and the pandemic has seen
consumers feel the need for larger housing. In
addition, the work-from-home phenomenon has made
consumers want separate personal and professional
spaces within the home, which has led to increased
demand for villas in many markets. We are excited to
partner with Merusri to bring this wonderful villa
project to the market and to introduce customers to a
new way of living.”
Merusri has developed a new-age villa living concept
that amalgamates the prestige and independence of
a villa while retaining the comforts and convenience
of modern-day life. North Bengaluru’s existing and
upcoming civic and social infrastructure have been
attracting customers. The project, born out of the
developer’s core brand belief of providing earthcentric,
accessible new-age villa living, offers a large
clubhouse with best-in-class amenities.
“We are at the cusp of a large growth cycle and are
excited to partner with Xanadu Realty to bring our
first large villa development to market. We started to
fill the gap of clarity and trust in real estate by
creating marquee developments with the promise of
quality and transparency leading to customer
satisfaction as our core values.”, said Mr.
Venkateswara Reddy, CEO and Managing Director
Merusri Developers.
Post the pandemic, villa development has seen a
surge in demand, with home seekers preferring larger
independent living spaces. Merusri Developers,
understanding the pulse of home seekers, are
launching villas with best-in-class lifestyle and luxury
amenities, strategically located in North Bengaluru on
the National Highway 44 and with excellent
connectivity to the city. The upcoming project
addresses the needs of today’s home buyers and
caters to the need gap of a villa development at an
attractive price point.
Merusri Developers is a leading plot and villa
developer in North Bengaluru and was founded in
2014 by Mr. Venkateswara Reddy, alumni of IIT
Madras. Before entering real estate, Mr. Reddy had
worked as a research scientist with IBM to make
transactions easy and dependable while providing
new-age luxury villa living for the modern consumer.
Establishing its presence in Bengaluru, Merusri has
already completed three plotted developments and
has two ongoing projects. Backed with 90 acres of
land in North Bengaluru, Merusri plans to launch five
new projects within the next two years.
Source: Corporate Press Release
112
15th February 2022