Program 2013 Winter Marketing Educators' Conference Challenging ...

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conference authors and presenters Hu, Yu, 023 Huang, Chia-hsing, 034 Huang, Pao-Sheng, 042 Huang, Yanliu, 092 Hughes, Doug, 052 Hult, G. Tomas M., 026, 056 Hultman, Magnus, 008, 050 Hutter, Katharina, 015 Iseke, Anja, 004 Ivens, Bjoern Sven, 035, 083 Iyer, Rajesh, 005 Jaakkola, Matti, 026 Jahn, Steffen, 043, 088 James, Gareth, 012 Janakiraman, Ramkumar, 060 Jank, Wolfgang, 012 Jeon, Sua, 006 Jeong, Miyoung, 014, 087 Jiang, Ling, 016 Jin, Yao, 016, 091 Jindal, Niket, 058 Johansen, Douglas, 081 Johansen, Elise J., 065 Johnson, Devon, 048 Jones, Tim, 079 Kacker, Manish, 021, 047 Kahle, Lynn, 073 Kaikati, Andrew, 086 Kaltcheva, Velitchka, 087 Kamleitner, Bernadette, 005 Kamyab, Kian, 055 Kaptein, Maurits, 082 Karniouchina, Ekaterina V., 044 Kashmiri, Saim, 084 Kashyap, Rajiv, 063 Katsikeas, Constantine, 050, 081 Kazeminia, Azadeh, 008 Kees, Jeremy, 055 Kikumori, Mai, 033 Kim, Hye Young, 086 Kim, Sahangsoon, 086 Kim, Stephen, 016 Kirca, Ahmet H, 002, 026, 081 Kirchgeorg, Manfred, 008 Kirk, Colleen P., 088 Klarmann, Christiane, 074 Knight, Gary, 081 Koller, Monika, 062 Kothandaraman, Prabakar, 063 Kowalczyk, Christine M, 018 Kozlenkova, Irina, 082 Kraus, Florian, 046 Kreiner, Glen, 063 Kreiter, Susanne, 069 Krishna, Aradhna, 057 Krishnan, Balaji C, 061 Kristensson, Per, 052 Kronrod, Ann, 064 Krueger, Thomas, 031 Kube, Harald, 026 Kuester, Sabine, 017, 042 Kulkarni, Atul A, 067 Kumar, Ashish, 060 Kumar, V., 022 Kunz, Werner, 003, 029 Kuo, Hsiao-Ching, 062 Kushwaha, Tarun, 022 Köcher, Sören, 042 Laczniak, Gene, 020 Laczniak, Russ, 042 Ladstaetter, Florian, 065 Lam, Desmond, 074 Lam, Son, 032, 063, 090 Langford, Jeri, 033, 045 Langner, Sascha Hendrik, 025 Lawson, Stephanie J., 053 Leary, R. Bret, 059 Lee, Freddy, 047 Lee, Hannah S, 050 Lee, Kiljae, 080 Lee, Nick, 032, 056, 063 Lee, Seonjeong, 014, 087 Lee, Seung-Eun, 003 Lee, Youngsu, 016 Legoux, Renaud, 024 Lehmann, Donald, 057 Lenz, Isabell, 091 Leonidou, Leonidas C, 050 LI, Juan Julie, 091 Liao-Troth, Sara, 005 Lienbacher, Eva, 064 Lieven, Theo, 082 Limbu, Yam B., 013 lin, chen, 073 Lionakis, Konstantinos, 046 Liu, Yeyi, 033 Liu, Yi, 031 Liu, Yong, 047, 064 Louie, Lauren, 072 Luedicke, Marius K., 065 Luo, Xueming, 031, 058, 071, 091 Luoma, Jukka, 026 Lusch, Robert Frank, 041 Lwin, May, 057 MacDaniel, William, 049 Machleit, Karen, 013 MacInnis, Deborah, 076 Maeda, Ryohei, 005 Mahajan, Vijay, 084 Maher, Jill K., 010 Mahr, Dominik, 023, 086 Mai, Robert, 015, 062 Maity, Devdeep, 071 Malhotra, naresh, 016 Mallapragada, Girish, 002 Malter, Alan J., 084 Malär, Lucia, 037 Marchand, Andre, 071, 086 Marinova, Detelina, 082 Marshall, Greg W, 032, 056 Martin, Diane, 038 Martin, Mary C., 065 Martinez, Jennifer, 018 Matos, Celso Augusto, 004 Matsatsinis, Nikolaos, 073 Mau, Gunnar, 023 McAlister, Leigh, 058 McDonald, Mark, 068 Mende, Martin, 052 Meyer, Jeffrey, 034 MICU, Anca Cristina, 047 Mikeska, Jessica, 063 Mikolon, Sven, 063 Milne, George R, 068, 087 miniero, giulia, 080 Mink, Moritz, 060 Minton, Elizabeth A, 073 Mittelstaedt, John D, 075 Mo, Tingting, 074 Moeller, Sabine, 053 Mohan, Mayoor, 027 Moorman, Christine, 031, 039, 077 Morgan, Neil, 058, 084 Morhart, Felicitas, 037 Morrin, Maureen, 057, 070 Mostafa, Rania, 014 Motley, Carol, 049 Mourad, Maha, 078 Mrkwicka, Kirsten, 027 Mrozek, Alexander Josef, 017 Mueller, Astrid, 035 Mukherjee, Avinandan, 013 Mull, Ian Robert, 003 Mullins, Ryan, 063 Murray, Jeff B., 038 Myrden, Susan, 079 März, Armin, 059 Naik, Prasad A, 012 Nakhata, Chinintorn, 062 Nasr, Linda, 069 Nelson, Russel, 068 Netemeyer, Richard, 055 Newmeyer, Casey E., 006 Ngamsiriudom, Waros, 008, 015 Nguyen, Carlin, 085 Nguyen, Carlin, 044 Nguyen, Thuy D., 008, 015 Nichols, Bridget, 036 Niemand, Thomas, 062 Nijssen, Edwin, 014, 090 Nonnemaker, James, 055 Nordfält, Jens, 067 O’Cass, Aron, 079 Oezergin, Berrin, 079 Oh, Haemoon, 014 Oliveira, João S., 092 Olsen, Lars Erling, 006 Omar, Maktoba, 045, 078 Ono, Akinori, 005, 033, 061 Oral, Cansu, 027 Oumlil, Ben, 092 Oyedele, Adesegun, 074 Ozorio, Bernadete, 074 Ozsomer, Aysegul, 016 Ozturan, Peren, 016 Pahl, Fabian, 042 Palmer, Karen, 005 Paluch, Stefanie, 004 Panagopoulos, Nick, 029, 046 Park, Bokyoung, 005 Parvinen, Petri, 043, 082 Patterson, Paul G., 034 Paul, Michael, 023 Pelton, Lou E., 008 Pennemann, Karin, 019 Pentina, Iryna, 019 Peters, Ellen, 055 Petersen, Andrew, 022 Peterson, Mark, 010, 048, 075 Peyer, Mathias, 008 Pick, Doreen, 061 Pieper, Nadine, 024 Piercy, Nigel F., 084 Pitt, Leyland, 056 Plank, Andreas, 036 Plewa, Carolin, 005 Poyry, Essi, 082 Pramböck, Barbara, 050 Praxmarer-Carus, Sandra, 037 Press, Melea, 038 Prigge, Jana-Kristin, 019, 033 Pullig, Chris, 019 Qian, Jinghui, 070 Qin, Vivian, 077 Rabinovich, Anna, 005 Rahman, Kaleel, 083 Raithel, Sascha, 058 Rajaguru, Rajesh, 034 Raju, Sekar, 042 Ramaswami, Sridhar N, 026 Ramkumar, Rishika, 060 Rapp, Adam, 029, 032, 067 Raska, David, 036 Rauschnabel, Philipp Alexander, 035 Rayburn, Steven W, 059 Reeves, Martin, 044 Rego, Lopo, 058, 084 Reinders, Machiel, 018 Reinecke, Sven, 081 Rhiney, Eric F, 092 Riefler, Petra, 050 Rifon, Nora J, 060 Rindfleisch, Aric, 089 Ring, Karen, 073 Robson, Matthew J, 050 Roggeveen, Anne, 067 Rohani, Mina, 024 Rohm, Andrew, 087 Romer, Dan, 055 Rong, Jeffrey Neo Jun, 057 Roswinanto, Widyarso, 015 Roux, Elyette, 074 Roy, Subroto, 059 Rubera, Gaia, 002 Rudd, John M, 032 Ruth, Julie A., 006 Rutherford, Brian N., 063 Rychly, Nicole, 064 S., Arunachalam, 026 Saboo, Alok R., 077 Samiee, Saeed, 081 Samuelsen, Bendik Meling, 006, 035 Sanger, Sherry, 047 Saridakis, Charalampos, 073 Sarkar, Aditi, 061 marketingpower.com/wintered
conference authors and presenters Saruwatari, Yuya, 005 Sassi, Houda, 019 Scaraboto, Daiane, 072 Schaefer, Daniela, 003 Schaefers, Tobias, 053 Scheidler, Sabrina, 018 Schepers, Jeroen, 014, 029 Schlegelmilch, Bodo B, 050 Schmidt, Jeffrey B., 027 Schmidt, Steffen, 025 Schnedlitz, Peter, 064 Schnurr, Benedikt, 037 Schoenmueller, Verena, 003 Schons, Laura Marie, 018 Schouten, John W., 038 Schramm-Klein, Hanna, 023, 036 Schroll, Roland, 072 Schuhen, Michael, 023 Schuhmacher, Monika, 017, 042 Schumann, Jan Hendrik, 033, 059 Schögel, Marcus, 027, 044 Seegebarth, Barbara, 008 Servan-Schreiber, Emile, 012 Serviere-Munoz, Laura, 045 Shan, Juan, 016 Shankar, Venky, 058 Sharma, Subhash, 006 Shaw, Doris, 036 Shaw Hughner, Renee, 010 Shen, Anyuan (Daniel), 087 Shi, Linda Hui, 017 Shimizu, Rin, 005 Shiu, Edward, 083 Shultz, II, Clifford J., 010, 020 Siebert, Anton, 040 Siemens, Jennifer, 015 Silvers, J.B., 082 Simpson, Bonnie, 025 Singh, Jagdip, 047 Sisodia, Raj, 075 Sivakumar, K, 059 Skarmeas, Dionysis, 050 Sleep, Stefan, 090 Slotegraaf, Rebecca J., 031 Smith, Ronn J., 091 Smith, Scott, 015 Sok, Phyra, 079 Somervuori, Outi, 043 Song, Ji Hee, 086 Song, Lei, 024 Song, Yiping, 071 Sood, Ashish, 031 Soster, Robin L, 064 Spanjol, Jelena, 018 Spears, Nancy, 088 Spyropoulou, Stavroula, 050 Srinivasan, Raji, 039, 058 Srivastava, Rajendra, 022 Stassen, Robert, 016 Steenburgh, Thomas J., 077 Steinmann, Sascha, 023, 036 Stewart, David W., 071, 089 Stock, Ruth Maria, 029, 031, 082 Stock, Ruth Maria, 069, 089 Stokburger-Sauer, Nicola E., 024, 037, 082 Strand, Katherine, 038 Strasser, Andrew, 055 Strizhakova, Yuliya, 007 Su, Lishan, 042 Sukhdial, Ajay, 070 Sundar, Aparna, 013 Sundqvist, Sanna, 045 Swain, Scott D., 088 Swaminathan, Srinivasan, 024 Swoboda, Bernhard, 019 Syam, Niladri, 090 Szocs, Courtney, 057, 070, 088 Tam, Leona, 018 Tam, Vivian, 018 Tanner, Emily, 034 Tarasi, Crina, 010 Tarrahi, Farid, 047 Taube, Markus, 019 Teichmann, Karin, 036, 082 Tellis, Gerard J., 002, 031 Theodosiou, Marios, 050 Thiesbrummel, Christoph, 017 Thomas, Kevin D, 049 Thompson, Scott, 060, 086 Thornton, Corliss, 049 Tikkanen, Henrikki, 026 Toler, Takisha Salley, 092 Townsend, Janell D, 017 Tsafarakis, Stelios, 073 Tsiotsou, Rodoula H., 006 Tucker, Catherine, 071 Umesh, U. N., 086 Uslay, Can, 044 van der Borgh, Michel, 029, 090 van der Heijden, Gielis, 014 van Doorn, Jenny, 052 Van Haaster-De <strong>Winter</strong>, Mariët, 018 van Laer, Tom, 069 Vann, Richard, 007 Varadarajan, Rajan, 076 Vargo, Stephen, 041, 076 Veeck, Ann, 010 Venkatesh, Alladi, 072 Veresiu, Ela, 040 Vidyashankar, Anand N., 012 Vieira, Valter Afonso, 004 von Wangenheim, Florian, 053 Voorhees, Clay M, 052 Vorhies, Doug, 058 Voss, Kevin, 027 Walker, L.Jean, 079 Waller, Matthew, 016 Walsh, Gianfranco Walsh, 003, 029, 069 Walther, Eva, 003 Wang, Xin, 013 Warlop, Luk, 035 Warnick, Rodney, 014 Wei, Yinghong (Susan), 007 Weiger, Welf, 023 Weinberg, Charles, 047 Wetzel, Hauke, 023, 091 Wetzels, Martin, 024, 086 White, Katherine, 025 Whitler, Kimberly A., 084 Wiedmann, Klaus-Peter, 008, 025, 074 Wiertz, Caroline, 023 Wies, Simone, 031 Wieseke, Jan, 018, 046, 063 Wiles, Michael, 058 Wilkie, William L., 048 Williams, Donnie F., 005 Williams, Helena, 045 Williams, Jerome, 049 Williams, Jr, Robert L, 013, 045, 078 Wilson, Charlie, 008 Witell, Lars, 052 Wittkowski, Kristina, 053 Woisetschläger, David M., 024, 071, 083 Wright, Scott, 013 Wu, Qingsheng, 017, 031 Wuyts, Stefan, 016 Wünderlich, Nancy, 004 Xie, Guang-Xin, 064 Xin, Katherine, 089 Xiong, Guiyang, 022 Xu, Ergan, 074 Yadav, Manjit S., 076 Yalcinkaya, Goksel, 002 Yamaguchi, Kento, 005 Yang, Shuai, 071 Yazdanparast, Atefeh, 088 Yeo, ChangSeob, 050 Yoon, Haewon, 043 Yu, Ting, 034 Yu, Yong, 039 Yuan, Hong, 067 Yuksel, Mujde, 068 Zablah, Alex, 070 Zanger, Cornelia, 043 Zauner, Alexander, 062 Zhang, Haisu, 027, 084 Zhao, Jing, 087 Zhao, Liang, 064 Zheng, Qinqin, 091 Zheng, Xu, 089 Zourrig, Haithem, 037 tweet with us! #amawintered
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Program 2013 Winter Marketing Educa
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Friday, 15 February 1:30 to 3:00 pm
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has a null effect. In addition, our
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culture theory, and sustainability
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an efficient coordinate descent alg
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vice delivery. While role stress ma
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egy) reduces customers’ functiona
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SmartPLS showed that perceived usef
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Nadine Pieper, Technische Universit
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New Product Development Teams Haisu
Page 21 and 22: Yi Liu, Shanghai Jiao Tong Universi
Page 23 and 24: stratified sampling techniques. Int
Page 25 and 26: to pay (WTP) across channel formats
Page 27 and 28: taken the serious task of becoming
Page 29 and 30: challenges and how these efforts in
Page 31 and 32: is important for managers in devisi
Page 33 and 34: Kian Kamyab, Research Triangle Inst
Page 35 and 36: fecting attitudes. The Marketing Im
Page 37 and 38: ecession in US economic history sin
Page 39 and 40: Dionysis Skarmeas, Athens Universit
Page 41 and 42: temporal discount functions have be
Page 43 and 44: Theo Lieven, University of St. Gall
Page 45 and 46: ed online community with individual
Page 47 and 48: vey and performance data from sales
Page 49 and 50: simulations is that during the cour
Page 51 and 52: This research builds upon much prev
Page 53 and 54: sumers who are already interested i
Page 55 and 56: This paper applies a state of the a
Page 57 and 58: strategies on stock market reaction
Page 59 and 60: ISBs indirectly improve purchase in
Page 61 and 62: packaged goods categories. Supplier
Page 63 and 64: Initiatives Rahul Govind, Universit
Page 65 and 66: have empirically demonstrated the i
Page 67 and 68: sion to Reactive Consumption Experi
Page 69 and 70: the traditional sales role in jeopa
Page 71: conference authors and presenters A
Page 75 and 76: conference track reviewers Arunacha
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