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Sell Different!: All New Sales Differentiation Strategies to
Outsmart, Outmaneuver, and Outsell the Competition

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strongGame-changing new strategies to outsmart,
outmaneuver, and outsell your competition!strongSalespeople
face fierce competition in their pursuit of winning deals.
Differences in product features and functions get smaller by
the minute and are not always meaningful to buyers.How do
you stand out from the pack and not just land the account, but
emwin deals at the prices you wantem?Lee B.
Salz&#8217sprevious ground-breaking, bestselling book,
emSales Differentiation, emarmed salespeople with strategies
to differentiate both what they sell and how they sell it. emSell
Different!em provides a new component of Sales
Differentiation strategy to help you outsmart, outmaneuver,
and outsell the competition to emwin more deals at the prices
you wantem. This book provides you with the tools you need to
land new accounts and grow existing ones.The practical,
proven strategies presented in emSell Different!em
include:How to defeat your toughest competitor (hint:
it&#8217snot who you think it is)An actionable 16-phase plan
to reach and engage elusive prospectsFinding more of your
best clients (it&#8217seasier than you think)Acquiring more
referrals than you ever dreamed possibleVirtual selling and
how to harness its potentialNeutralizing the fear of change that
paralyzes buyers and kills dealsStructuring pilot programs that
advance your dealsIdentifying the critical person needed to win
more deals at the prices you wantSolving closing problems
and fixing the real issue limiting your successDissecting and
resolving the most challenging sales objection
&#8212price!What 99.999% of salespeople don&#8217tdo,
but shouldExpanding account relationships to explode revenue
and lock out the competitionHow to address a major flaw when
comparing salespeople with professional athletesAnd much,

much more!If you are a salesperson, executive, or business
owner who desires to win more deals at the prices you want,
then this book is for you.