4 Ways to Simplify Navigation for your Ecommerce site

4 Ways to Simplify Navigation for your
Ecommerce Site
The success of an ecommerce site is hugely dependent on its design. Every single piece
of detail involved in making of the site should deliver a seamless and enriching shopping
experience to your customers. Navigation is an integral part of the design, which
primarily enables shoppers to look for their desired products quickly and easily. Here are
four methods to help you significantly improve your ecommerce site navigation pattern.
1. Using labels in the right manner
The usage of labels for products category holds immense value across the top level of an
ecommerce portal. One can simply use a single word or term that would describe a
range of products. Remember to choose your product labels wisely to help customers
understand what it represents or stands for. With the help of an experienced Website
Designing Company, such as Web Solution Centre, one can make use of labels in the
correct fashion.
2. The search option
There is simply no denying that the search option is one of the most obvious and
powerful elements of an ecommerce site. An expert website and Mobile App
Development Company in Delhi can give you advice on how to integrate a search
option that would facilitate shoppers to find a specific product. It is important to note
here that the search option saves time of the users by offering them an alternate route
to the otherwise long navigation.
3. Clearly mention when you are offering something special
Reports suggest that on an average, six out of ten shoppers readily respond to sales and
discounts. Make sure to mention about any such special offerings right on the landing
page of your ecommerce site. You can avail the services of a reputed Website

Development Company in Delhi to include some extra banners on the site to easily
capture the attention of visitors.
4. Keep up with common design & navigation conventions
When you are aiming to simplify navigation for an ecommerce portal, experimentation
is strongly discouraged. Experts recommend that you keep it in line with the design
conventions which have been tried and tested already. For instance, navigation at the
left or across the top part of the webpage is usually preferred for all ecommerce sites.
One should always remember that when it comes to online shopping, customers want
familiarity and intuitiveness.
Of course, there are several other ways to achieve success in this aspect, such as
including dropdown/flyout menus, properly listed sub-categories, actionable links for
top-level labels & headers, and much more.