How Videos Help in Boosting Your SEO Efforts?

How Videos Help in Boosting Your SEO Efforts?
The SEO experts of a highly approached Website Design Company In Delhi explain that
effective explainer videos do far more than what your company is all about, what it sells, how it
sells and where it sells. We are living in an era where videos are being used strategically and
systematically to boost the SEO efforts made by the online marketers that include the links,
views and better search results for your keywords that matter the most to your company and
those you’ll think will be the search query of the audience when they search something related
to your business. With time it gets better and better, once people click over to your site, which
is the result of your fully optimized explainer video, your website’s other analytic metrics will
also fall into place, like the improved dwell time, bounce rate, and click-through rate. These
improved metrics will ultimately result in better SERP positioning of your website.
Video today is the ultimate means to garnering better online visibility and increased sales and
revenue. A video is responsible for letting your website stay at the top of major search engines
for the competitive keywords and keeps your target audience engaged for long which
motivates them to further explore the nook and cranny of your website.
We have put together few points which will clearly explain how video optimization helps in
boosting your search engine optimization efforts.
High Search Engine Rankings: Oh yes! There is no rocket science there. The latest Google
Hummingbird update opts for websites that have video content strategically and systematically
placed over their website. Provided these videos should offer the required information the
users are looking for. Make sure you are using rich video snippets to rank even higher in the
SERPs.
Quality Link Building: If you are linking your website content effectively with the videos, you
can generate a high volume of backlinks for your website and sometimes from the very known
and reputable domains. This isn’t a cake walk; you need to provide something valuable to the
viewers, something that is trending, and something that they might be looking for keeping a
close check on the surroundings and what’s been buzzing around these days. Tap into their
needs and present a solution to them through a great content accompanied by a great video.

Reduced Bounce Rate: Obviously if your website has something your consumer is looking for
which is not only informative but also engaging, Web Solution Centre will ultimately stay
hooked to your website and will further explore the great content you have on your website.
This will ultimately lead to a steady decline in the bounce rate.
Improved Click-Through-Rates: According to a study by HubSpot, a video is the most popular
and effective form of online content that people like to consume frequently and thoroughly. A
quality video can increase your click-through-rate (CTR) by as much as 50%. You can improve
your website’s click-through rate by creating a separate sitemap for your visitors so that they
easily find videos on your website or you can create rich video snippets or metadata to help
visitors understand what your video is all about, before they finally able to see it.