Food & Beverage Asia June/July 2022

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8 NEWS Sweegen wins stevia Reb M patent lawsuit against PureCircle Sweegen has announced its win against PureCircle in a stevia Rebaudioside M (Reb M) patent lawsuit. "Today's judgement vindicates Sweegen and affirms the company's position as an industry leader in innovative sweetener solutions," said Steven Chen, CEO of Sweegen. PureCircle, acquired by Ingredion in 2020, had filed the 2018 lawsuit against Sweegen in the US District Court for the Central District of California, accusing Sweegen of infringing two PureCircle patents covering the manufacture of Reb M. The legal tide turned on PureCircle when Sweegen obtained a summary judgement that both of PureCircle's asserted patents are invalid. Since it is impossible to infringe an invalid patent, the court's invalidation of the asserted patents ends the infringement case against Sweegen at the US District Court. "As a holder of core proprietary technologies of wellness ingredients, Sweegen vigourously guards its intellectual property rights and respects those of others," said Chen. "We have always maintained that PureCircle's patents were invalid and its case against Sweegen spurious." Sweegen is the primary producer of the non- GMO Reb M originating from the stevia leaf, made with a clean bioconversion method. ■ Isagenix launches its range of meal shakes and food supplements in Mexico through Blendhub’s platform Isagenix, a specialist in the development of nutritional products such as shakes and food supplements, has launched its range of meal shakes and food supplements in Mexico through Blendhub’s platform. Isagenix faced two major challenges as it was looking to grow in the Mexican market: the cost of logistics to import its products from the US, and the need to offer local flavours, adapted to Mexican consumers. Isagenix chose Blendhub to solve both challenges and develop its first production outside the US. First, Blendhub's multi-localised platform, with a production hub in Mexico, localises production and minimises the cost of raw materials, logistics and tariffs, thus becoming more competitive. Secondly, Blendhub‘s food-as-a-service strategy can help food companies launch a new product globally in much shorter times, identifying the best formulators to ensure exclusive and pioneering food products in the market, with tailor-made solutions. In this case, Blendhub developed a rice horchata formula for Isashake shakes. Lizeth Bucio, marketing director of Isagenix Mexico, highlighted: “The flavour achieved for the horchata has been a great success. This has allowed us to position quickly in the Mexican market and create a feeling of belonging among Mexican consumers.” Eduardo Aldasoro, regional director of Blendhub in America, stated: “This case proves how Blendhub's innovation and multi-localised production model enables food companies to access new markets, competing as a local player in a pay-per -use model, without need for Capex investment.” After this launch, both companies have expanded their collaboration and Blendhub is already working to support Isagenix in other markets through its network of food-as-a-service hubs on four continents, with the possibility of deploying a new hub in the US to support Isagenix's innovation strategy and growth in North America. ■ FOOD & BEVERAGE ASIA JUNE / JULY 2022
NEWS 9 Imagindairy closes its seed round with US$28 million in investment Imagindairy has secured an additional US$15 million in its extended seedround. The initial round in November 2021 brought in $13 million. This brings the total investment capital to $28 million. The funding was led by Target Global and joined by the company’s existing investors Strauss Group, Emerald Technology Ventures, Green Circle Foodtech Ventures, Collaborative Fund, New Climate Ventures, and FoodSparks by PeakBridge. The Imagindairy team has created animalfree milk proteins from microorganisms via precision-fermentation technology. The technology allows the production of a broad spectrum of dairy analogues, from raw milk to cheese, without involving animals. Imagindairy’s dairy proteins are non-GMO, cholesterol-free, and possess the same flavour, texture, functionality, and nutritional value of their cow-based counterparts. Crucially, they eliminate the burden that livestock imposes on the environment. The funds raised in this seed round will be used for the company’s R&D efforts to launch a range of real dairy products without using animals. It also will help attract additional talent to its team. Imagindairy is currently Food in dialogue & Beverage with major dairy Asia, food 132 producers x 205 mm, nutrition,” Linie comp. said Shmuel M, Chafets, CC-en91-AZ078 executive 04/22 seeking to diversify their product portfolios. “We are excited to be able to back the Imagindairy team who have made incredible inroads in creating dairy products that don't rely on industrialised animal agriculture but offer the same level of functionality and chairman and founder at Target Global. ■ ProPak Asia 2022 Bangkok, 15-18 June Hall 99, Stand AK11 Imagindairy’s platform enables costeffective production of animal-free milk proteins. This overcomes one of the many hurdles in alt-dairy protein production, allowing brands to sell analogue dairy products at consumerfriendly prices — a major requirement for mass-market adoption. The future starts in our heads Discover our line innovations at krones.com
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Page 4 and 5: 2 CONTENTS Contents 26 MARKET INSIG
Page 6 and 7: 4 EDITOR’S NOTE Securing a sustai
Page 8 and 9: 6 NEWS Tate & Lyle opens new custom
Page 12 and 13: 10 NEWS APPMA announces AUSPACK tra
Page 14 and 15: 12 MARKET INSIGHTS Creating sustain
Page 16 and 17: 14 MARKET INSIGHTS environments. Th
Page 18 and 19: 16 BITING ISSUES Mintel’s 2022 Gl
Page 20 and 21: 18 BITING ISSUES Above Food opens i
Page 22 and 23: 20 BITING ISSUES Affron saffron hol
Page 24 and 25: 22 BITING ISSUES Barry Callebaut es
Page 26 and 27: 24 INGREDIENTS Baked goods: The pus
Page 28 and 29: 26 INGREDIENTS A natural chewing ex
Page 30 and 31: 28 INGREDIENTS RESULTS AND DISCUSSI
Page 32 and 33: 30 INGREDIENTS Building an ironclad
Page 34 and 35: 32 ON THE TABLE Sodexo walks the wa
Page 36 and 37: 34 ON THE TABLE The greener side of
Page 38 and 39: 36 PROCESSING AND PACKAGING High-pe
Page 40 and 41: 38 PROCESSING AND PACKAGING Safegua
Page 42 and 43: 40 PROCESSING AND PACKAGING Food pr
Page 44 and 45: 42 PROCESSING AND PACKAGING chamber
Page 46 and 47: 44 PROCESSING AND PACKAGING years t
Page 48 and 49: 46 PROCESSING AND PACKAGING The X36
Page 50 and 51: 48 FIRST LOOKS Amcor PowerPost offe
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Page 55 and 56: FIRST LOOKS 53 Thermo Scientific Di
Page 57 and 58: FIRST LOOKS 55 Tetra Pak tests fibr
Page 59 and 60: FIRST LOOKS 57 Italian repro house
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60 SHOW REVIEW Construction of the
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62 SHOW REVIEW THAIFEX - Anuga Asia
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64 ADVERTISERS’ INDEX COMPANY PAG
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Food & Beverage Asia June/July 2022

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