Book 1 - Hola MaHigh-School - June 2022

Meat-free meat and markets
We may wonder if we eat meat-free met at all. The market share in SA
may not be great, but maybe other parts of the world is far ahead?
It is hard to find numbers for SA so let us turn to the US where we may
also discover the world-wide trends. I think that is only fair to look at
trends as it goes right now.
The first thing to consider is a
change in life-style. More and more
people turn to being 100% vegan.
That removes a significant portion of
the meat-eating population.
Then we have the non-vegans who just cut down on their meat consumption.
This is sparked by a realization (perceived or otherwise) that
too much meat is not healthy and that plant-based food is a healthier
alternative.
This segment still likes the ‘taste’ of
meat, but not meat itself.
What we need to realise as well is that
this goes beyond meat. Eggs, milk and
other diary products are also exchanged
for plant-based products (soy milk, etc.).