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Pitch@Palace has<br />
taken our company<br />
SACOMA and the<br />
Kericho sweet potatoes<br />
initiative to<br />
a level of visibility<br />
and access that we<br />
couldn’t ever have<br />
reached without<br />
such high level endorsement<br />
from His<br />
Royal Highness.<br />
using available agricultural resources and<br />
Entrepreneurship.<br />
The Duke was so pleased with his pot of sweet<br />
potatoes that he ended up taking two pots! I<br />
said I would give him Kenyan made recipes so<br />
that he could continue to enjoy various flavours<br />
of the sweet potatoes either as part of a meal<br />
or as part of the value added healthy snacks or<br />
crisps.<br />
As you can imagine, when he asked me<br />
what support I needed, on top of my list<br />
was mentoring, business development and<br />
investment and of course I asked for A ROYAL<br />
WARRANT of supply for the sweet potatoes to<br />
the Palace. The Royal Warrants are a mark of<br />
recognition that tradesmen are regular suppliers<br />
of the highest quality goods and services to the<br />
Royal households. Strict regulations govern the<br />
warrant, which allows the grantee or company<br />
to use the legend ‘By Appointment’ and display<br />
the Royal coat of arms on his products, such as<br />
stationery, advertisements and other printed<br />
material, in his or her premises and on delivery<br />
vehicles.<br />
The Duke asked questions about the sweet<br />
potatoes, how many farmers were involved<br />
and about the product innovation and who<br />
else was supporting the initiative. He asked<br />
how he could specifically help to ensure this<br />
agricultural innovation and value added sweet<br />
potatoes products idea becomes successful,<br />
and is accelerated to impact positively and be<br />
replicated to create more enterprises and jobs in<br />
other parts of Africa.<br />
Since pitching at the Palace, the Duke of York’s<br />
Team have continued to support and introduce<br />
us to various networks and opening more doors<br />
for trade.<br />
The Duke founded Pitch@Palace to support<br />
Entrepreneurs with the acceleration and<br />
amplification of their business ideas. His Royal<br />
1ST EDITION | JULY 2016 13
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