DT1874FC Sponsorship Opportunties

SPONSORSHIP
OPPORTUNITIES
SEASON 2022|23

THE CHAIRMAN’S VIEW
I am delighted to introduce and invite you to read our 2022/23 commercial brochure.
Following promotion to Step 5 in the National League System and our appearance in
the prestigious Birmingham County FA Midweek Cup Final, last season was the most
successful in the club’s 148 year history,
We now join an extremely competitive division with some big clubs which will be testing
and challenging for our group of young players. Everyone at the club is looking forward to
promoting the town and area, competing in six counties as well as playing in the FA Cup
and FA Vase. We have made great strides over the last few years with the club continuing
to grow and thrive. We now have a first team, 15 youth teams , a Ladies team, and a
veterans team. We wish to continue to expand by providing sporting opportunities for all
ages and abilities.
Progress off the field has also been magnificent with two new grandstands scheduled
in the next 12 months to supplement our existing facilities at our impressive Paycare
Stadium.
The number of people attending our ground for football and social events has reached
45,000 per annum and our website and social media has grown exponentially with some
incredible figures , just over 3,6 million twitter impressions, just under 1 million facebook
impressions and Just over 200,000 unique website page views all in the last 12 months.
To continue our growth and support our future plans I hope that you see the potential we
have to offer your organisation in promoting your company as far and wide as we are able.
Whilst many companies tell us they advertise and sponsor us to support their corporate
and community responsibilities, we still do everything we reasonably can to promote them
to the 45000 people who attend our facility as well as via our website as well as on social
media.
I do hope that when reading this brochure you see something which appeals to you and
that you are able to support or sponsor us. If you require any further information or details
please contact our marketing manager Simon on general@darlastontown1874fc.com
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WHY DARLASTON TOWN 1874 FC
Club is 148 years old.
3,000 Facebook & Twitter Followers.
Nearly 1 Million Facebook impressions.
Just over 3.6 million Twitter impressions
Just over 200,000 unique website page views.
Video highlights of all of our games.
We have 45,000 visitors to our ground within any season.
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MATCHDAY SPONSORSHIP
£200.00
A opportunity to be treated as a VIP guest of the club. The Matchday sponsors will receive 6
match day tickets along with six copies of the programme. Pre match, half time and
post-match hospitality.
A full page advert (advert to be provided) in programme and exposure for pre-game advertising
on the clubs popular website along with social media feeds that average nearly 100,000
impressions a week. Sponsorship details mentioned in match report following the game, along
with highlights package.
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PITCHSIDE ADVERTISING
We expect over 45,000 visitors to the Paycare Stadium not only to watch first and Ladies
teams, but also all of the Youth teams that play on Saturday mornings as well a mornings and
afternoons on Sundays too
In addition, advertising boards will be shown prominently on video highlights and local print
media. Advertising boards therefore offer you an excellent way to promote your company to a
captive audience and raise brand awareness.
The boards are manufactured by a local Darlaston company made up of your chosen artwork
which is placed onto a metal board which will last for several seasons.
The first season price of £300 includes the cost of acquiring the
board.
And for every season thereafter the renewal price is £200 per
season.
Includes:
• In place at the Paycare Stadium for all events during the season.
• Visible for all of Darlaston Town 1874 First and Ladies teams home fixtures
• Features as a backdrop to video highlights and photography appearing in the media, both
locally and through our Official Website, plus our own match day programme
• Photograph and promotion through Club social media when board installed
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PLAYER SPONSORSHIP
We are pleased to offer different elements of individual player sponsorship to suit different
budgets. Supporters and businesses are able to sponsor from as little as £50 elements of each
players matchday requirements or training attire.
For the first time this season we are offering up to four different elements of player sponsorship.
1. £50 you can become a players match & training bag sponsor
2. £100 you can become a players boot sponsor, or
3. £150 you can sponsor a players training kit.
4. £250 you can sponsor a players nutrition and hydration.
Alternatively, you can sponsor all four elements for the discounted rate of £400.
Each sponsor will have their names printed in the club match day programme for every home
league game. For supporters and businesses who sponsor all four elements they can also include
their business logo or a motif of their choice on the players website listing.
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PROGRAMME ADVERTISING
Programme advertising continues to be popular with many loyal businesses within our local area.
More than 1,000 copies of our programme are sold during a season. In addition to the printed
programme available on matchdays £2.00 each,
We also offer the added benefit of offering our programme free online released within four days of
the home game and is available online for the remainder of the season, which further increases
your company’s exposure.
£300.00
£150.00
FULL PAGE
HALF PAGE
£75.00
QUARTER PAGE
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MATCHBALL SPONSORSHIP
£50.00
• Company name and logo on the front of the matchday programme
• Complimentary entry for two people.
• Company featured during an individually written article.
• Free programme signed by all of the players.
• Half time hospitality.
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Darlaston Town 1874 FC
The Paycare Stadium
Bentley Road North
Bentley
West Midlands
WS2 0EA
Tel: 01922616165
www.darlastontown1874fc.com