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NEWS @Bell
The magazine of BPG
This newsletter is distributed on behalf of Bell Holding free of charge.
NAVIGATING
SAFELY IN A
“PERFECT
STORM”
19/22
Snce 1955
www.bellpackaginggroup.com
Year: 2022 Issue: 19
“A European leader in
aluminium tubes, monobloc
aerosol can and laminate
tubes manufacturing”
“Turkey’s leading
plastic bottle manufacturer
for FMCG
products.”
“A world class producer of
injection moulded plastic
caps, closures and
components.”
“A thin wall plastic tubs
and lids producer at the
center of advanced
technology and service.”
“A new player of the
packaging sector with its
revolutionary solutions."
“The integration center
of the circular
economy in the FMCG
packaging.”
CEO Message
Dear Readers,
The first issue of Time Magazine for the year 2018 had been edited by none other than Bill Gates. The title was “The Optimists” and the
main article was about how, on just about any index, humanity was living a golden era. In particular, it noted how the absence of largescale
epidemics, major wars or global famine for many years had resulted in receding poverty levels, decreasing childhood mortality, and
more opportunities for women. The trend was unequivocal, and we could look confidently to the future.
Just over four years later we find ourselves in the eye of what can only be called “the Perfect Storm”. A medieval proportion plague
followed by a major war and the increasing impact of global warming is bringing with it a risk of large-scale famine in the developing world,
rising poverty levels and the rolling back of women’s rights in several countries. Quite a depressing picture
Trying to understand how we got here will be debated for a long time and is beyond the scope of this article but the question that every
CEO asks himself/herself is how to best to navigate in these choppy waters, especially since we need to be prepared for the long haul.
Some of the effects such as longer supply chains, increased input costs are now well known, others on higher personnel turnover are just
manifesting themselves.
cnr
ambalaj
istanbul
There are certainly different possible strategies but the way we are adapting to these changing circumstances is not much different from
what we have always been doing and which served us well in our more than 80 years of existence. First and foremost, being close to the
needs and wants of our customers and, more importantly, consumers at large. We are proud to say that, recently, our operational excellence
criteria and service levels have, if anything, improved. Just as importantly is making sure our staff has a sense of mission and belonging
because attracting and retaining talent is very much based on the company’s mission and value system. One of the ways we are doing
that is by entering the packaging PCR recycling space to achieve a zero environmental footprint by 2025 and working to halve our carbon
footprint by 2030.
But maybe most importantly we remain incorrigible optimists when looking at the future, so we are doggedly ploughing on in modernizing
and increasing our production capacity, investing in Industry 4.1 applications, and expanding our global footprint, as the recent acquisition
of the Italian company Tubettifico Favia shows.
We are tightly focused on riding these waves to ensure we always stay relevant no matter what the external circumstances and continue
to be the preferred solution partners of our customers and suppliers for the years to come, as well as exemplary employers and citizens.
Yours Faithfully,
Livio Manzini
Chairman & CEO
31 August -
3 September 2022
İSTANBUL
31 October -
3 November 2022
DUBAI WORLD TRADE
CENTRE

Perfektüp Ambalaj acquires Favia, the Italian
manufacturer with an 88-year history
Perfektüp Ambalaj, leading company of the Turkish packaging industry and our Group,
has taken a very important step towards becoming a global brand with the acquisition
of Italian company Tubettificio Favia, which has been operating as a manufacturer of
aluminum tubes for 88 years.
Our Group Company Perfektüp Ambalaj, which
has been manufacturing aluminum tubes and
monoblock aerosol cans as well as laminated tubes
for the packaging needs of the pharmaceutical,
cosmetic, personal and home care, food and
chemical industries since 1955 with more than
500 employees in its production centers in Turkey
and Bulgaria, has completed the steps for the
acquisition of Tubettificio Favia, one of the
leading aluminum tube manufacturers in Italy.
Tubettificio Favia has a special experience as a
solutions partner of big national and international
pharmaceutical companies since 1934 and has
become one of the most appreciated companies
in the field of aluminum tubes thanks to its great
experience and know-how in this field.
THIRD GENERATION OF THE
MANZINI FAMILY IN TURKEY
Regarding this historic merger, Mr. Livio Manzini,
Chairman of the Board of Perfektüp, made the
following statement:
“There is a clear industrial logic behind
Tubettificio Favia joining our Group. But it also
has a very special and emotional meaning
for me. My great-grandfather migrated from
Italy and settled in Turkey in the early 1900s,
meaning that I am the third generation of the
family born in Turkey. I am very pleased that
this initiative is drawing inspiration from a
meaningful past journey that still has relevance
in the present.
At the same time, we are happy and proud that
we are able to make a contribution to bringing
our two countries even closer and developing
their friendship. Favia’s production plant will
contribute to the development of our Group,
not only in Italy but also in the European Union.
With this acquisition, we have taken an
important step towards becoming a global
brand. The expansion of the production
network and product portfolio brought about
by the merger will ensure we continue to grow
by providing an ever more efficient service.”
BRAND-NEW PATH IN
RECYCLABLE PRODUCTS
This merger is also a harbinger of a completely
new path to be taken with shared corporate
values. Perfektüp, like the other companies in Bell
Packaging Group, is committed to implementing
the principles of environmental sustainability
across its production processes, giving preference
to recycled or recyclable materials and taking
responsibility for reducing energy consumption
and environmental emissions.
Favia is also a member of Consorzio Cial, a national
non-profit consortium that generates revenue
by recycling aluminum packaging waste, and it
is actively involved in the search for innovative
solutions such as ToBeNaturAL - aluminum tubes
with compostable lids.
We are confident that our two companies, which
are very similar in their corporate values, their
understanding of the circular economy, their
uncompromising quality
policy and their working
principles based on
operational excellence,
will combine their
strengths and offer more
effective packaging
solutions to increase the
competitiveness of our
customers by expanding
the production network
and product portfolio.
2

Views of Our Business Partners
www.bellpackaginggroup.com
Sinem Sandıkçı Gökçen,
L’Oréal Turkey General Manager
In September 2021, you became the first Turkish and
female country manager in the history of L’Oréal Turkey.
First of all, congratulations. When you look back on
your career journey, in your opinion what were the most
important factors for your success?
I built my 22-year career within a single company, taking
responsibilities in many different business units and functions.
Today, I am happy to be the first Turkish and female country
manager in the history of L’Oréal Turkey, of which has a very
unique culture. I think that the main reason for my success
is meeting with a global brand like L’Oréal Group and taking
advantage of the equal opportunities offered to all employees.
One of the best examples on equality of opportunities to be
entrusted as a Turk to lead Turkey’s operation, which is one of
the TOP 20 strategically important countries.
On the other hand, as the L’Oréal Group, you have been
one of the best performing companies globally for years
among FMCG companies in the world. In your opinion
what is the secret of the success?
L’Oréal Group is leading the industry for over 100 years.
Beyond keeping up with the change, our company always
leads the change and sets the trends. Another parameter
behind the success is Group’s agile ability to analyze the
dynamics, culture, experiences and changing habits of
operating countries. In addition to this, I would like to point out
that L’Oréal Group is a “Beauty-Tech company”. The concept
of Beauty-Tech refers to the transformation of our Group into
a beauty-focused technology company. In order us to create
the unlimited and infinitely personalized beauty experience
of the future, we take advantage of all the opportunities of
technology and offer a beauty experience of the future for the
consumers. We make our consumers’ lives easier via digital
tools and building more meaningful relationships with them
on digital platforms. The importance given to technology also
shows itself in the applications we implement. We position
these applications under the umbrealla of Beauty-Tech
approach linked to the unlimited personalized concepts of the
future. We prioritize technology in all areas.
For a 113-year-old company to be defined as a digital company,
it must have science, entrepreneurship and innovation in its
DNA. At L’Oréal Group, digital transformation is growing and
developing day by day. The share of investment allocated to
R&D never decreases. We continue to invest in science and
R&D without any interruption.
What is the current place and role of L’Oréal Turkey within
the L’Oréal Group? Can you talk about your future plans
and strategic priorities?
Operation in Turkey is strategically very important within the
Group. We are one of the TOP 20 biggest countries of the
L’Oréal Group. Our contribution to the group is to ensure
the growth, to lead the innovations and to create the future
as developing a talent pool. Of course, being the head of a
company having such a strategic importance entails a great
responsibility. The importance of Turkey’s operation gives us
strength to implement our new term plans. In 2022, our top
priority is to implement the vision, “Create The Beauty That
Moves the World”, which is our sense of purporse. We position
3 main revolutions at the center of our strategy to make
it happen in a responsible, sustainable and inclusive way: the
Digital Revolution, the Green Revolution (sustainability) and
the Purposeful Brands Revolution.
We believe that the market will continue to grow dynamically
and our target is growing above the market at least 1.5-2
times. In line with this ambition, we invest on our human resources
priorities to improve our quality on workforce, invest
on marketing to make our consumers experience our innovations
in the most effective way and invest on technology/digital
and start-up collaborations to provide more value-added
services to our stakeholders. We will prioritize topics such as
new products powered by technology, digital services providing
personalization and a better beauty experience powered
by data, new digital marketing techniques, chatbots and
machine learning-enabled processes to establish deeper
connections with our consumers.
The other ambition is to be a company preferred not only
by our consumers but also by our employees and business
partners to increase heart shares. Our priorities are to reveal
the true potential of our country in both business and people
issues, and to increase our talent exports from Turkey to
the entire Group. Embed women’s empowerment, diversity,
equality and inclusion in every corner of our company, issues
such as the disabled ones, refugees, gender balance and new
generations are among our constant priorities.
Do you observe significant changes in consumer
preferences in the markets in which you operate after
the pandemic?
Consumers are much more conscious now, they are curious
about the story behind the product they buy, they examine the
product ingredients, and they look for the alternatives in detail
before purchasing. In a world where everyone is equalized after
the pandemic, the desire of our consumers to feel themselves
special has also increased. Offering personalized experiences
has become much more important for the brands to
meet increasing consumer expectations and strengthen their
bond with consumers. In addition, consumers have different
expectations from each touchpoint, and it is very important
to be able to offer the expected service and experience to the
customer in each channel.
As a Beauty-Tech company, we could react very quickly to
changing consumer behaviors. There are tremendous consumer
researches behind the creation of our products; It is very
valuable for us to listen to our consumers and understand their
expectations. We meet the demand of accelearating interest
on online shopping with the impactful amount of investments
on e-commerce. We are aware that the shopping is no longer
differentiated as online/offline for consumers and the importance
of providing an uninterrupted shopping experience. We
build our communication models by keeping the digital first.
In addition, purposeful brands that have value added societal
and the environmental impacts have a meaning in the hearts
of consumers. Especially Gen Z is very open to try new brands
and change the brands they use, so the brands working
on the projects for social responsibility and sustainability are
differentiated. Consumers remain loyal to brands that can empathize.
Our goal is to provide the best products along with
the best services, while making a positive contribution to the
society and the environment at the same time.
What kind of impacts do you think the rapidly developing
e-commerce will have on the cosmetics market and
product variety? How do these developments affect your
packaging choices?
It is a fact that retail has now evolved into a service rather
than a product. While digitalization is spreading out, habit of
physical shopping continues. Changing consumer behaviors
also prove this prediction. Today, if you want to gain young
consumers to your brand, you need to use digital marketing
tools along with a mobile first omni-channel strategy. With digital
transformation, brands offer an omni-channel customer
experience, which expresses a more integrated structure, and
highlight services and experiences that increase consumer
engagement. Brands keeping up and implementing this integration
get the significant share of the cake.
We foresee that the share of our online sales will reach up to
40% in the very near future. In line with this foresight, we try
to understand consumers’ expectations, the product specifities
they look for and their changing preferences to position
our innovative perspective at the heart of our business, using
technology, data and artificial intelligence as a leading Beauty-Tech
company. We digitalize beauty products and experiences
with technology and personalize them. Innovations based
on changing consumer and market dynamics, digitalization,
omni channel transformation and consumer engagement/experience
are the top priorities we are working on.
We believe that the e-commerce transformation taking place
will have a positive impact on packaging usage and preferences.
In particular, the expectations and demands of consumers,
who become more aware about packaging waste and
prefer e-commerce more, lead brands to recycle in packaging.
Could you please tell us about your projects about
climate change, protection of natural resources, and
sustainability on biodiversity, which you cover under the
program of “L’Oréal For the Future”?
We have innovative and bold commitments in our “L’Oréal For
the Future” sustainability programme.
About climate change;
• By 2025, we aim to become carbon neutral by increasing
energy efficiency in all sites and using 100% renewable
energy.
• By 2030, we aim to have implemented innovations to reduce
greenhouse gas emissions from the use of our products
by 25% on average and per finished product, compared to
2016.
• By 2030, we aim to reduce greenhouse gas emissions related
to the shipment of our products by 50% on average and
per finished product compared to 2016.
• By 2030, we aim to reduce the direct emissions of our strategic
suppliers by 50% in absolute figures compared to
2016.
About water consumption;
• We will evaluate our formulas using the environmental testing
platform until 2030 to ensure that the formulas we develop
respect aquatic eco-systems both on the mainland and
coastal areas.
• For our consumers to reduce their water consumption related
to the use of our products by 25% on average and per
finished product compared to 2016; As a Group, we aim to
renew ourselves until 2030.
• We aim to recycle and reuse 100% of the water used in industrial
processes by 2030.
• By 2030, we aim to ensure that our strategic suppliers use
water resources in a sustainable way in all areas where they
operate.
About biodiversity;
• By 2030, 100% of the bio-based ingredients of our formulas
and packaging materials will be traceable and sourced from
sustainable sources. None of these will lead to the destruction
of forests.
• By 2030, we aim to have improved the land occupation,
which is important in terms of obtaining our ingredients in
order to reduce the negative effects on natural habitats,
compared to 2019.
• By 2030, 100% of our buildings used in our industrial sites
and operations will have a positive impact on biodiversity
compared to 2019.
Continuing to work with the aim of enabling 1.5 million consumers
to make more sustainable choices and raising their
awareness, Group has developed an “Environmental and Social
Impact Labeling System” to be used on its products. With
this innovative system, the environmental and social impacts
of our products will be shared transparently with consumers
on a scale ranging from A to E. The system, which will first be
used in Garnier hair care products and gradually in all brands
and categories, has been approved by independent scientific
experts and all data has been audited and certified by the independent
audit institution Bureau Veritas. These labels and
scores can be accessed from the web pages of our brands.
Can you also talk about your commitment to Giorgio
Armani’s Acqua For Life initiative and your support for
access to drinking water?
As you know, access to clean water is one of the biggest challenges
of this century. For 12 years, Giorgio Armani has been
running the Acqua For Life project to strengthen communities
by increasing access to drinking water. The project, realized
in cooperation with Unicef, WaterAid and water.org, has allocated
over 12 million Euros to date and reached 473 thousand
people in 21 countries. As an integral part of his commitment
to put the environment at the center of the brand, Giorgio Armani
also contributes to many important reforestation and
conservation projects.
Innovation and sustainability on packaging solutions are
the important subjects of today. How would you describe
the role of strategic suppliers such as Bell Packaging
Group (BPG) in this regard, what are your expectations?
The packaging is very critical on the road for a sustainable
world. At this point, both brands, suppliers and consumers
need to be conscious and devoted. Particularly, the contribution
and guidance of our strategic suppliers like you is very
important for the sector. As L’Oréal Group, we have determined
many commitments regarding packaging. In this context;
• By 2030, we will reduce the packaging density used in our
products by 20% compared to 2019.
• By 2030, 100% of the plastics used in packaging will be
obtained from recycled materials or from biologically based
sources. (We aim to reach 50% of this target by 2025.)
• By 2025, we will be obtaining 100% of our plastic packaging
from refillable, reusable, recyclable or biodegradable sources.
I would like to take this opportunity to thank Bell Packaging
Group family for their contribution to our business and development.
We thank Ms. Sinem Sandıkçı Gökçen for participating to
our interview.
3

www.bellpackaginggroup.com
We are Back in The Healthcare Industry Following our
Takeover of ESH Münhasır Sağlık Hizmetleri A.Ş.
We are pleased to announce that ESH Münhasır Sağlık Hizmetleri,
the first company to receive a license in its field from the Turkish
Ministry of Health, will continue its qualified, strong and leading
activities in the field of contract healthcare services with its 22 years
of experience in the healthcare industry, under the Bell Group of
Companies from 2022 onwards.
ESH, which is a pioneer institution in its field with our shared values, provides
services such as Patient Education and Support Services Standards with
common sense, unity of practice and accountability in relation to the Circular
on Patient Support Programs, establishing standards for Risk Management
Services by directing the planning and initial implementation of risk management
programs required for drugs requiring additional monitoring, and supplementing
the Regulation on Sales Promotions with contracted services so that they can
be carried out under the control of the marketing authorization holders and the
authority’s supervision.
ESH is an ISO 27001 Patient Information Security Certified Healthcare Organization
as it has the mandatory Patient Information Security SOPs within the scope of
the regulation published for the recording, storage and protection of personal
health data in accordance with the Personal Data Protection Act (KVKK).
INDIVIDUALIZED TREATMENT
SUPPORT SERVICES
Patient & Clinic Support
Programs within the Scope of PV
RISK MANAGEMENT SERVICES
PATIENT SUPPORT
SERVICES
ADDITIONAL PATIENT and DISEASES
TREATMENT SUPPORT PROGRAMS
ESH Münhasır Sağlık Hizmetleri, which takes a leading role in creating and institutionalizing new processes by taking an active role in developing
local activities in the areas of “Patient- and Clinic-Oriented Integrated Support Services”, “Diagnostic Support Services” and “Contracted
Promotion and Sales Services”, will continue its activities in the field of healthcare service delivery by intensively addressing the strategic
business needs and objectives of its business partners within the Bell Group of Companies and providing them with even better solutions.
Bell Packaging Group Values Award Program 2021 Winners
CLINIC SUPPORT
SERVICES
DIAGNOSTIC SOLUTION
SUPPORT SERVICES
MEDICAL DEVICE
SERVICES, as Distributor
INTERNATIONAL PRODUCT
SUPPLY PROCESS
SUPPORT SERVICES
At Bell Packaging Group (BPG), values such as “Honesty”, “Respect”, “Team
Spirit”, “Modesty”, “Excellence”, and “Inquisitiveness” build the base of our
business life. The “BPG Values Award Program” that has been put into action
for the purposes of encouraging the implementation and development of these
essential principles within the group companies, is one of the significant HR
schemes undertaken in recent years.
Within the scope of the award program, the forms filled out by the employees at
the group companies are evaluated by the Election Committees made up of the
senior management team of every group companies. The winning employees
have the opportunity and honor of spending a weekend at a resort of their choice
together with their spouses. Due to the pandemic, we have decided that Tablets
should be this year’s award, a welcome change among company employees
who can give them to their children who are not currently able to attend school
and who need these gadgets for remote education.
PERFEKTÜP AMBALAJ
Aerosol Can Factory
Suat TOPTEMİŞ, Press Operator
at PERFEKTÜP Packaging,
Aerosol Can Factory, was awarded
the BPG Values Award by the
company’s Selection Committee
for his diligent and conscientious
contributions to the production
of new aerosol can models, as
he stands out for his honesty,
excellence and team spirit.
TULiPACK AMBALAJ
Ali ÖZTÜRK, Production
Engineer, who works to improve
productivity at TULIPACK
Packaging and is actively
involved in product development
and process improvement, was
deemed worthy of the BPG Values
Award by the company’s Selection
Committee.
PERFEKTÜP AMBALAJ
Aluminum Tube Factory
Berkutay AKDENİZ, Production
Planning Assistant at PERFEKTÜP
Packaging, Aluminum Tube Factory,
who stood out for his espoused values
of inquisitiveness, team spirit and
excellence and was nominated by his
colleagues for his dedicated work in the
ERP project, was unanimously chosen
as the winner of the BPG Values Award
by the Perfektüp Selection Committee.
İNTERKAP AMBALAJ
Hasan AKÇAY, Warehouse and
Shipping Employee at INTERKAP
Packaging, who has been effectively
performing a task that requires fast
and intensive work for many years
by always remaining cooperative and
communicative, was deemed worthy
of receiving the BPG Values Award by
the company’s Selection Committee.
PERFEKTÜP BULGARİSTAN
Bulgaria Factory
Miroslav MARINOV, Assistant
Press Foreman, who has contributed
significantly to smooth deliveries to
our customers through his work on
the brand-new presses, lathes and
machinery for lid fastening, sometimes
outside working hours, in the Bulgarian
factory of PERFEKTÜP Packaging
was unanimously chosen by the
company’s Selection Committee as the
winner of the BPG Values Award.
BELL Holding A.Ş.
info@bellholding.com
www.bellholding.com
PERFEKTÜP Ambalaj Sanayi
ve Ticaret A.Ş.
info@perfektup.com
www.perfektup.com
SENAPASTAMPA Ambalaj
Sanayi ve Ticaret A.Ş.
info@senapastampa.com
www.senapastampa.com
INTERKAP Ambalaj Sanayi
ve Ticaret A.Ş.
info@interkap.com
www.interkap.com
TULiPACK Ambalaj Sanayi
ve Ticaret A.Ş.
info@tulipack.com.tr
www.tulipack.com.tr
Innovative Printing Services
Ambalaj Sanayi ve Ticaret A.Ş.
info@ips-tr.com
www.ips-tr.comr
PCR Ambalaj Atıkları
Geri Kazanım A.Ş.
info@paag.com.tr
www.paag.com.tr/