July/ August 2022
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Distinction Doors has increased its<br />
activity on Instagram<br />
The preview function now works better too. Users<br />
can tweak and re-size the door to suit their<br />
chosen house or sample image.<br />
Easier to use<br />
One of our main objectives for revamping the<br />
door-designer was to make it even easier to use.<br />
This meant removing the complexity and adding<br />
new functions.<br />
We have streamlined the options; for example, the<br />
glass option will now only show what is available.<br />
The new ability to save orders and return to them<br />
later is perhaps our most valuable function.<br />
This should prove to be extremely popular<br />
with our customers’ installation and home<br />
improvement customers, saving them time and<br />
ultimately, money.<br />
We have also added FAQs, request a brochure<br />
and a search function in the top menu bar.<br />
Direct marketing<br />
Email communication has long been a successful<br />
means of communication for Distinction Doors.<br />
We use email to underpin our face-to-face and<br />
telephone conversations – whether to start the<br />
conversation or act as a reminder.<br />
With email we can reach the people that matter,<br />
quickly and effectively, all at the same time.<br />
Since the re-brand we have enhanced our email<br />
marketing so that it truly represents the breadth<br />
of our business.<br />
The email template has been re-designed inline<br />
with our brand identity and the content is<br />
informative and inspiring.<br />
Alongside our usual business-related email bulletins,<br />
customers now receive a monthly round-up.<br />
I cherry-pick a selection of updates and<br />
developments for sharing.<br />
Last month, for example, it included the launch<br />
of our new Venture Collection; how we are<br />
supporting our fabricators through the changes<br />
to Approved Document L; how to order our new<br />
cleaning hangers; and an interview with our paint<br />
and Glazing Department Manager, Cath Barker.<br />
We want our customers to know us inside and<br />
out!<br />
Insta-ready doors<br />
To extend our consumer reach we have also<br />
increased our activity on Instagram. So far, this is<br />
proving to be extremely rewarding and we know<br />
there’s even greater potential.<br />
A recent promotion received a fantastic response,<br />
for example, and we’re keen to build relationships<br />
and trust off the back of this.<br />
Colour<br />
After launching six new colours recently, we<br />
have designed a new colour guide. These have<br />
always been popular with our customers and their<br />
customers too, that’s why they form an important<br />
part of our new literature suite.<br />
The new guide is arriving today (at the time of<br />
writing) and is an A4 size to complement the<br />
product brochure, with large, grained colour chips<br />
showing our bespoke and standard colours.<br />
Oh, and one last thing, as we sign off on another<br />
print run of our new product brochure, I am<br />
pleased to say that we have also begun the task<br />
of delivering a new Distinction Doors website.<br />
More on this later in the year!<br />
Contact Distinction Doors:<br />
0345 2000 816<br />
www.distinctiondoors.co.uk<br />
@DistinctionDrs<br />
CONNECTING THE WINDOW, DOOR & ROOF FABRICATION SUPPLY CHAIN<br />
JULY/AUGUST <strong>2022</strong> T F 33
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