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August 2022 Parenta magazine

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World Breastfeeding<br />

This month sees the start of World<br />

Breastfeeding Week (WBW), which runs<br />

from the 1st – 7th <strong>August</strong> each year. It<br />

is the annual campaign coordinated<br />

by the World Alliance for Breastfeeding<br />

Action (WABA) that aims to “inform,<br />

anchor, engage and galvanise action on<br />

breastfeeding and related issues.” The<br />

week was started in 1992 to generate<br />

public awareness and support for<br />

breastfeeding, and since 2016, the WBW<br />

campaign has been aligned to the United<br />

Nation’s Sustainable Development Goals<br />

which aim to “end poverty, protect the<br />

planet and ensure prosperity for everyone<br />

by 2030.<br />

Humans have been breastfeeding their<br />

babies for thousands of years and is a<br />

natural and instinctive behaviour for both<br />

mother and child. We would not have<br />

survived as a species had we not been<br />

able to provide our youngest infants<br />

with nutrition in their early months from<br />

breastfeeding. So why is there a need to<br />

promote breastfeeding, you may ask?<br />

The WHO have recognised that<br />

breastfeeding is essential for children to<br />

achieve optimal growth, development<br />

and health and they recommend that<br />

children start breastfeeding within the<br />

first hour of life and breastfeed exclusively<br />

for the first 6 months. Thereafter, the<br />

WHO recommend they “receive adequate<br />

and safe complementary foods while<br />

breastfeeding continues up to the age of 2<br />

years or beyond”.<br />

Whilst many in the UK do not breastfeed<br />

as long as that, breastfeeding is described<br />

by the UK Government as “an important<br />

public health priority” and they go on to<br />

say that:<br />

…“increasing the number of<br />

babies who are breastfed offers the<br />

best possible start in life. Breastfeeding<br />

improves infant and maternal health and<br />

well-being in both the short and longer<br />

term.”<br />

Week<br />

Research about<br />

breastfeeding<br />

In many low- and middle-income<br />

countries, breastfeeding is more prevalent<br />

than in high-income countries and is<br />

inversely associated with the national<br />

gross domestic product (GDP), so the<br />

higher the country’s income, the lower the<br />

rates of breastfeeding, and the lower a<br />

country’s income, the higher the rates of<br />

breastfeeding. Lower income families also<br />

tend to breastfeed for longer.<br />

This could be due to a number of factors<br />

including:

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