The Technology Express Magazine | Edition: August 2022

ENTERPRISE IT
The concept of enterprise
Metaverse is still in a
nascent stage and has
not gained enough
popularity such that it
has found relevance in
every business enterprise.
It is still at a stage where
it has to undergo a lot of
developments.
These futuristic solutions
have enabled the business
to run smoothly and
decrease the hassles of
managing a business.
These days, Metaverse is being
implemented in the public domain
as well, and several well-known
brands such as Coca-Cola, Gucci,
Balenciaga, and Warner Bros have
teamed up with Metaverse projects
such as Roblox and Fortnite, which
has opened up new paths and
opportunities for better marketing,
research, public demand, and
revenue generation.
Apart from larger enterprises, as
such, small or medium enterprises
are also aligning themselves towards
the adoption of modern technologies
to transform their businesses
and take them to a greater height.
According to specific needs and
requirements, the companies
can design, develop, and install
Metaverse which would be most
suitable to their business model and
would also help in opening up ways
for increased opportunities within the
business.
A very similar approach is
taken by the concept of enterprise
Metaverse, which promotes the
growth of business opportunities
within an enterprise and also
enables the usage of digital tools and
services. Tailored possibilities can be
sought, such as driving engagement,
building great networking, developing
leadership opportunities, training
and educating employees, and
connecting to the global audience,
among many more. For instance,
Decentraland is a virtual real estate
Metaverse platform that is used
generally for buying and selling land,
and on the other hand, IMVU offers
social networking and shopping
opportunities. Roblox is a very
popular platform that allows you to
build your own virtual theme world,
which is similar to the one done by
Nike as it created its sports-themed
land known as Nickel. Fashion
houses and IT organizations have
also seen the rampant adoption
of a Metaverse in their systems,
which has just boosted their overall
performance.
The concept of enterprise
Metaverse is still in a nascent stage
and has not gained enough popularity
such that it has found relevance in
every business enterprise. It is still
at a stage where it has to undergo
a lot of developments. However,
experts do believe that the Metaverse
will enhance the internet trend of
user experience and customize it
according to their personalization. It
is also expected that the Metaverse
will be the next turning point of the
internet globally, and infinite options
will be opened up for consumers.
That will mark the beginning of the
Metaverse era in business hubs and
enterprises, as that will be capable of
shifting the consumer’s dynamics to a
whole new level.
Metaverse in enterprises could
be used for marketing, event
management and sponsorships, and
gamification as well, which helps
in improving customer loyalty and
employee retention as well. It could
be used in diverse fields such as the
learning, training, and entertainment
industries as well. Implementation
of a Metaverse in enterprises
aims at providing mega futuristic
opportunities that would in turn
promote the blockchain, NFT, and
crypto industries as well. .
-feature@thetechnologyexpress.com
www.thetechnologyexpress.com AUGUST 2022 / 71