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War in Ukraine Lives and livelihoods, lost and disrupted Report

he Russian invasion of Ukraine has caused the greatest humanitarian crisis in Europe since the Second World War. Already, thousands of lives have been lost, and millions of livelihoods have been disrupted through displacement, lost homes, and lost incomes (Exhibit 1). We, like so many others, are shocked by the unfolding humanitarian tragedy and the consequences of this brutal war.

he Russian invasion of Ukraine has caused the greatest humanitarian crisis in Europe since the Second World War. Already, thousands of lives have been lost, and millions of livelihoods have been disrupted through displacement, lost homes, and lost incomes (Exhibit 1). We, like so many others, are shocked by the unfolding humanitarian tragedy and the consequences of this brutal war.

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Strategy & Corporate Finance Practice

War in Ukraine:

Lives and livelihoods,

lost and disrupted

As uncertainty weighs on decision making, scenarios can

provide guidance.

by Sven Smit, Martin Hirt, Kevin Buehler, Olivia White, Ezra Greenberg,

Mihir Mysore, Arvind Govindarajan, and Eric Chewning

© D1sk/Getty Images

March 2022


The Russian invasion of Ukraine has caused the

greatest humanitarian crisis in Europe since the

Second World War. Already, thousands of lives have

been lost, and millions of livelihoods have been

disrupted through displacement, lost homes, and

lost incomes (Exhibit 1). We, like so many others, are

shocked by the unfolding humanitarian tragedy and

the consequences of this brutal war.

As in any conflict, uncertainty is high. It is unclear

how the military situation, the political process, and

the countermeasures around the world will play

out—in either the shorter or longer term. However,

it is already certain that, as a consequence of the

economic impact of the crisis on energy and food

markets, disruptions will affect many in Europe

and beyond.

In this article, we offer an initial framing of the

challenges, with full recognition of the uncertainties.

We begin with a perspective on the short- and

midterm disruptions and then frame scenarios for

the potential impact on livelihoods in the eurozone,

in the belief that some guidelines to bound

uncertainty are better than none at all. As conditions

change, we will adjust. We conclude with some

reflections on implications for business leaders as

they navigate yet another crisis.

Web 2022

Ukraine

Exhibit 1 of 4

Exhibit 1

The Russian invasion of of Ukraine has has caused the greatest humanitarian crisis

in in Europe since World War War II. II.

Ukrainian refugees and internally displaced people since start of conflict (as of March 23)

Internally displaced

Refugees

Belarus

4,938

Poland

2,144,244

Ukraine¹

6,295,051

Russia

271,254

Slovakia

256,838

Hungary

324,397

Romania

253,771

Moldova

371,104

¹Ukraine internally displaced data as of March 16.

Source: United Nations Office for the Coordination of Humanitarian Affairs, UNHCR

2 War in Ukraine: Lives and livelihoods, lost and disrupted


Untangling short- and

midterm disruptions

As business leaders deal with the short-term

effects of the conflict, fundamental disruptions

are under way that will shape the future beyond

the immediate crisis. While we recognize that more

challenges may emerge over time, several areas are

already apparent:

— The invasion of Ukraine is causing a massive

humanitarian crisis. In addition to the pain and

suffering experienced by those inside Ukraine,

there are already more than three million people

seeking refuge in neighboring nations, with

similar numbers displaced within Ukraine. As

in other major conflicts and refugee crises—

including those in Syria and Yemen—it will be a

gargantuan task for the world community to aid,

shelter, and host these unfortunate people.

— Once again, the vulnerable will suffer the

most. Vulnerable populations are most likely to

become refugees and will find it hardest to bear

the rising costs of food and fuel. Aid efforts are

under way globally to ensure that people’s basic

needs for food, shelter, and psychological safety

are met, in and beyond the conflict zone. Initial

discussions on how to defray higher energy

costs for all are taking place in many countries,

and first funds have been made available.

— Energy policy is rotating toward secure access

and source diversification. The role of Russian

oil and natural gas globally brings into focus

the importance of access to energy. While

acceleration of renewable energy can solve

part of the puzzle, gas will remain an important

source, and nuclear and coal may become larger

components of the fuel mix to secure supply,

particularly to replace potential shortages of

gas. The implications for achieving publicly

committed net-zero emissions are not yet clear.

— Food security is on the agenda. The

concentration of wheat, fertilizer, and related

production in Russia and Ukraine will strain food

supplies globally. Securing the continual supply

of food to the countries most exposed to exports

from these regions is becoming a major nearterm

issue.

— The competition for critical materials,

equipment, and commodities intensifies.

The world’s real and perceived needs for secure

access to natural resources, materials, and

advanced equipment (for example, neon, nickel,

palladium, semiconductors) is likely to grow

and further intensify the race among nations

and companies.

— A new age of supply chain control efforts

and localization attempts has arrived.

The era of not looking too closely at supply

chains, trusting suppliers, and optimizing for

cost is probably over. Those behaviors, already

made suspect by new tariff regimes and

the COVID-19 pandemic, are now likely to

be consigned to history. Governments and

corporations are looking to increase supply

chain resiliency and are considering innovative

ways to fund these changes.

— Global technology standards are more likely

to separate. To promote security interests and

foreign-policy objectives, governments have

increased the use of geo-economic tools such

as sanctions, direct-state support to strategic

industries, and export controls over sensitive

equipment, software, and technology. The

coordinated use of these tools by like-minded

countries in response to Russia’s invasion of

Ukraine is likely to accelerate the trend toward

separation of standards and independent

technology development.

War in Ukraine: Lives and livelihoods, lost and disrupted

3


— Financial-system ripple effects will occur. The

disruption of sanctioned financial flows has

the potential to ripple through the banking

system and financial markets, with significant

repercussions for affected bondholders, lenders,

aircraft lessors, derivatives counterparties,

and investors. There remains a risk of contagion

with second- and third-order effects across

the globe.

— Defense investments are being stepped up. The

show of unity and economic sanctions by North

Atlantic Treaty Organization (NATO) countries,

the European Union, and other European

countries could drive a greater focus on defense

resilience. France and Germany have both

announced significant increases in defense

spending. In early March 2022, the US Congress

approved a $42 billion increase in America’s

defense budget.

— Cyber is a stage for conflict. Countries and

companies have for years been concerned about

the increasing frequency and sophistication of

state-supported cyberattacks. Most concerning

is the shift from ransomware and extortion to

direct destruction. It was a major topic at the

meeting between US president Joe Biden and

Russia president Vladimir Putin in Geneva in

June 2021. It is highly likely that these attacks

will further intensify, testing the resilience of

cybersecurity systems.

— Corporate actors are taking a stand. This war

has galvanized a strong global response against

the invasion. Many corporations and other

nonstate entities have restricted their activities

beyond the formal requirements of sanctions to

distance themselves from Russia and its actions.

— Volatility, volatility, volatility. The war in

Ukraine joins the already crowded timeline

of 21st-century disruptions, with disparate

origins and complex consequences. We see

many business leaders trying to move their

organizations from ad hoc reactions to each

disruption to a foundation of greater resilience,

staying alert to what is over the horizon

and building capabilities to continually

manage uncertainty.

This list covers only the most prominent vectors of

disruption at this early stage of the Ukraine crisis.

While there is a lot of uncertainty around how each

of these will play out, many of them will likely matter

a great deal to lives and livelihoods worldwide, albeit

to very different extents, depending on geography

and sector.

War’s impact on livelihoods: Framing

potential scenarios

We have learned from conflicts around the world

that livelihoods adjacent to and sometimes far from

the conflict zone can also be put at risk. In part, the

risk arises because of inadequate attention paid

to people whose economic well-being is already

precarious; in part because of the inevitable knockon

effects in a highly connected world.

In framing scenarios for how the war will potentially

affect livelihoods outside the conflict zone, we

draw upon a wide range of expertise. 1 We see two

critical dimensions.

1

This framework considers perspectives from the Atlantic Council, the Council on Foreign Relations, the German Marshall Fund of the United

States, Oxford Economics, and leading geopolitical experts.

4 War in Ukraine: Lives and livelihoods, lost and disrupted


First is the scale and duration of disruption. The

drivers of scale and duration of disruption are

complex and include both military and political

factors (such as sanctions). How high the prices

for natural gas, oil, agricultural commodities, and

minerals and metals go will in large part determine

the effects on most people’s livelihoods—price rises

have to be paid out of pocket. We currently illustrate

three potential levels of disruption:

— Contained disruption. The disruption is

significant but contained in duration and scale—

for example, through a quickly negotiated ceasefire.

Sanctions do not escalate further and may

even be scaled back. Some refugees can return

home. Energy and commodity markets stabilize,

and prices begin to normalize.

— Extended disruption. The disruption continues

and grows for some time—for example, through

hostilities that continue throughout 2022. The

refugee crisis worsens. Multilateral sanctions

escalate moderately. The global energy and

commodity markets adapt and stabilize, but

prices remain elevated for some time.

— Severe, escalating disruption. The disruption

becomes more pronounced in scale and

duration—for example, through protracted

hostilities. The refugee crisis grows more

desperate. Energy, food, and commodity

markets spiral higher over an extended period.

Supply chains are disrupted, particularly in the

Europe–Russia energy trade.

While military escalations beyond Ukraine are

conceivable, we currently do not include them in our

range of possibilities.

The second dimension is the impact of government

policy, consumer, and business responses.

Government actions will matter profoundly in

modulating the impact that this war has on

livelihoods. In our view, four elements are in play:

(1) the COVID-19 economic policies that are in

place as the world exits the Omicron wave; (2) new

policies that may be initiated to blunt the impact of

spiking energy prices; (3) policies and private-sector

actions toward achieving net-zero emissions and

sustainable growth; and (4) changes in consumer

behavior. As these elements will come together

unpredictably, we illustrate three potential

policy responses:

— Restrained response. Central banks accelerate

monetary tightening to limit inflation, hitting the

confidence of consumers who continue to save

instead of spend. Other headwinds persist and

limit growth, including labor market tensions (for

example, skill mismatches, rising unemployment,

stagnant wages) and the enduring challenges of

the COVID-19 shock, which hamper the ability of

the economy to produce.

— Moderate response. Current fiscal and

monetary stimulus programs continue to wind

down, with a focus on steadily reining in inflation.

Some new programs offer moderate, long-term

support that help mitigate higher energy and

food prices—for example, through fossil fuel

investments or slowing down decarbonization

plans. Consumers remain cautious but continue

to spend moderately.

— Robust response. Monetary stimulus continues

to wind down and successfully brings inflation

under control. Governments also launch fiscal

programs to blunt the impact of rising energy

and food prices. Lower inflation and additional

support are enough to buoy confidence and

cause consumers to spend some of their pentup

savings. Significant energy investments

increase resilience to energy shocks and hasten

the energy transition.

As illustrated in Exhibit 2, the intersection of

these two dimensions—the scale and duration of

disruption and the ensuing responses—produces a

range of potential scenarios, with differing effects

on global lives and livelihoods.

War in Ukraine: Lives and livelihoods, lost and disrupted

5


Web 2022

Ukriane

Exhibit 1 of 23

In our initial framing, duration duration and and scale scale of of disruption and and policy policy response will will

shape the economic outcomes outcomes of of this this crisis. crisis.

Potential scenarios and response

Scenarios discussed in this document

Government policy, consumer

and business response

1 Contained

Disruption contained in duration

and scale, with no escalation in

sanctions; refugee situation and

energy, food, and commodity

markets stabilize

1C

1B

1A

2 Extended

Disruption grows; refugee situation

and sanctions escalate moderately;

energy, food, and commodity

markets adapt and then

stabilize

2C

2B

2A

Duration and

scale of

disruption

3 Severe and escalating

Pronounced disruption in scale

and duration; refugee situation

worsens; sanctions escalate;

energy and commodity markets

severely disrupted

3C

3B

3A

C Restrained

Accelerated pace

of monetary

measures to limit

inflation, lower

long-term global

growth prospects

B Moderate

Exit from current

stimulus policies

continue; decarbonization

goals

reduced; restart

of fossil fuel

investments

A Robust

Exit from current

stimulus policies

slowed; new fiscal

support for energy

and food costs and

for investments in

energy infrastructure

The current context

Across all scenarios, a few facts are immutable. The

harshest effects are being felt in Ukraine. This is

where lives have been lost and thrown into turmoil.

Destruction of property and infrastructure is already

extensive and worsening by the day. The impact of

sanctions on Russia is significant: the ruble has lost

about half of its value since the onset of hostilities,

consumer prices are increasing rapidly, the Russian

central bank has been forced to lift short-term

interest rates to 20 percent, and the Russian stock

market is closed.

Beyond the conflict zone, the invasion of Ukraine

takes place at a fraught moment for the global

economy and livelihoods, particularly the vulnerable.

COVID-19 is receding in many parts of the world

but is not yet gone, and it is still a crisis in many

countries, with some of them struggling with the exit

from public-health interventions. Furthermore, the

possibility of a new and severe virus variant cannot

be discounted. Also, inflation continues to gather

steam in most parts of the world. In some, it has

reached multidecade highs and is driving up the

costs of living for households.

6 War in Ukraine: Lives and livelihoods, lost and disrupted


Energy is a particular concern (and is a key

parameter across scenarios 2 ). European natural-gas

prices have jumped 60 percent since Russia started

massing troops. Brent crude oil is consistently

trading near $120 per barrel. Further, prices for key

agricultural, mineral, and metal commodities rose

10 to 15 percent in the first week of the conflict;

nickel prices doubled recently. Ukraine and Russia

together produce about 30 percent of global wheat;

spot market prices are up about 40 percent. They

are also the largest producers of class 1 nickel (used

in electric-vehicle batteries), with a 23 percent

global share, and the second-largest producers of

palladium (used in catalytic converters), holding a

38 percent global share.

The spike in commodity prices has shaken the

confidence of consumers and businesses globally.

Regardless of which scenario ultimately plays out,

households may remain cautious and will keep on

the sidelines the excess savings that they have

accumulated during the pandemic, at least in the near

term, even as the economy fully reopens. Businesses

may look to slow all but necessary expenditures

and hiring. And the US Federal Reserve and the

European Central Bank have, as of March 11, 2022,

stated that they see the risks of accelerating inflation

to be greater than those of potentially weak demand

and are moving to halt the inflation cycle by initiating

a steady pace of interest-rate increases.

Initial economic scenarios for

the eurozone

We have modeled three scenarios—1B, 2A, and

3B—which may help leaders and decision makers

bound uncertainty as it appears today. Scenario 1B

captures contained disruption with moderate policy

response. Scenario 2A looks at extended disruption

and robust policy response. Finally, scenario 3B

considers outcomes from a severe, escalating

disruption, but still with moderate policy response.

(Scenario 3C is also a distinct possibility, if central

banks act more aggressively to fight inflation and

the conflict endures for some time.)

In what follows, we focus on the eurozone, which

is the world’s largest macroeconomy and highly

exposed to the conflict. At the conclusion of this

section, we offer some considerations for other

geographies. Here, we do not analyze Eastern

Europe per se but are keenly aware that these

nations will see direct and significant impact from

the economic disruption, as well as the burgeoning

refugee crisis. We use GDP to measure impact

on livelihoods, as incomes are a substantial

component of GDP. As is standard in scenario

analyses, any point estimates in our calculations are

not forecasts but merely the center point of a range

of potential outcomes.

Scenario 1B: Contained disruption with moderate

policy response

In this scenario, the end of hostilities occurs within a

few more weeks. Sanctions do not escalate further

and may even be scaled back; energy exports from

Russia to Europe keep flowing. Before the end of

2022, natural-gas prices in Europe return to their

precrisis peak of about $30 per million British

thermal units (MMBtu); Brent crude returns to

$70 to $80 per barrel. GDP growth (and thus jobs

and incomes) across the eurozone reverts to its

precrisis trend, albeit with a first-quarter slowdown,

reflecting the shock of the invasion.

Inflation expectations remain elevated relative

to prepandemic norms but are stable, and the

European Central Bank continues to reduce

monetary stimulus. Consumer confidence reverts to

its prepandemic level, and businesses continue their

COVID-19-exit investment plans through most of the

eurozone by the second quarter of 2022.

Eurozone GDP growth in 2022 returns to a

preinvasion trajectory of 3.8 percent. Growth falls

to 2.7 percent in 2023 and 1.5 percent in 2024

as economies return to their long-term trends.

Germany, the largest economy in the eurozone,

follows a similar trajectory: growth of 3.5 percent in

2022, 3.0 percent in 2023, and 1.3 percent in 2024.

Exhibit 3 sets out estimated GDP growth for each of

the three scenarios.

2

Energy supply, demand, and price assumptions were developed in partnership with McKinsey Energy Insights.

War in Ukraine: Lives and livelihoods, lost and disrupted

7


Web 2022

Ukriane

Exhibit 2 of 3

Exhibit 3

The eurozone economy is highly exposed to the conflict in Ukraine.

Eurozone real GDP growth scenarios as of March 12

1B

Contained disruption

with moderate policy

response

Hostilities end within

a few more weeks

Growth vs previous quarter, % Growth vs previous year, %

2

5

1

4

3

0

2

–1

1

0

–2

–1

Q1 2022 Q1 2023

2022 2023 2024

2A

Extended disruption

with robust policy

response

End of hostilities is

in sight in the second

half of 2022

Growth vs previous quarter, % Growth vs previous year, %

2

5

4

1

3

0

2

–1

1

0

–2

–1

Q1 2022 Q1 2023

2022 2023 2024

3B

Severe and escalating

disruption with

moderate policy

response

Protracted conflict

intensifies the refugee

crisis in Central Europe

Growth vs previous quarter, % Growth vs previous year, %

2

1

0

–1

–2

Q1 2022 Q1 2023

5

4

3

2

1

0

–1

2022 2023 2024

Source: National statistics agencies; McKinsey analysis, in partnership with Oxford Economics

The Russia/Ukraine discussions announced on

March 16, 2022, if agreed, would likely result in

this scenario.

Scenario 2A: Extended disruption with robust

policy response

In this scenario, the end of hostilities is in sight in

the second half of 2022. Sanctions do not extend

into the energy sector; energy exports from Russia

to Europe keep flowing. However, natural-gas

prices in Europe return only to their precrisis peak

of about $30 per MMBtu, and Brent crude trades

between $90 and $100 per barrel throughout 2022.

Consumer confidence bounces back by the end of

the year, and households use their pent-up savings

to drive a surge in demand, particularly for services,

and businesses respond with additional investments

and hiring. Further, sentiment on energy policy

shifts rapidly given new concerns about energy

insecurity. Businesses and governments make nearterm

investments in additional fossil fuel capacity to

ensure resilience—and also accelerate investment

in sustainable energy.

8 War in Ukraine: Lives and livelihoods, lost and disrupted


Shocks to energy, food, and other commodities

boost eurozone inflation to more than 4 percent in

2022, versus 2.5 to 3.0 percent in 2021. Exhibit 4

reviews energy prices and inflation in each of the

three scenarios. But prices fall back as a resolution

to the war comes into view. By early 2023, the

effects of energy shocks recede, and central-bank

actions successfully slow inflation, with consecutive

monthly increases in prices trending downward.

Inflation expectations remain elevated relative to

prepandemic norms but are stable, providing a

strong signal that inflation has been contained.

With elevated price levels in the near term, as well

as the shock from the invasion, GDP growth in the

eurozone and Germany is essentially flat in 2022.

Growth in the eurozone rises to 2.1 percent in 2023

and 4.8 percent in 2024. The German economy

grows slightly faster: 2.7 percent in 2023 and

5.5 percent in 2024, buoyed in part by increased

spending on defense.

Scenario 3B: Severe, escalating disruption with

moderate policy response

In this scenario, protracted conflict intensifies the

refugee crisis in Central Europe. Western countries

and Russia further extend sanctions, leading to

the shutdown of oil and gas exports from Russia to

Europe. European gas prices more than double to

$70 per MMBtu in early 2022, from their alreadyhigh

level of about $30, and Brent crude jumps to

$150 per barrel.

Eurozone headline inflation spikes to more than

7 percent on the year. The continent can replace

some of its natural-gas shortfall in part by buying on

the spot market and in part by slowing the shift away

from coal. Producing and consuming nations can

build new liquefied natural gas (LNG) export/import

infrastructure over time, but in the near term, higher

prices, lower real incomes, and reduced consumer

spending will result in some demand destruction.

Web 2022

Ukriane

Exhibit Interactive 3 of 3

Exhibit 4

Energy prices and inflation are likely to vary across the scenarios.

Energy prices and inflation are likely to vary across the scenarios.

Energy prices and inflation scenarios as of March 9

1B 2A 3B

Crude oil, Brent, $ per barrel

160

Natural gas, Europe, $ per MMBtu¹

80

Inflation, 4-quarter % change 2

8

140

120

70

60

6

100

80

60

50

40

30

4

2

40

20

20

10

0

0

0

–2

2020 2022 2024 2020 2022 2024 2020 2022 2024

¹Million British thermal units.

²Eurozone headline consumer price index.

Source: National statistics agencies; McKinsey analysis, in partnership with Oxford Economics

War in Ukraine: Lives and livelihoods, lost and disrupted

9


Combined with the collapse in confidence we are

already seeing, the eurozone tips into recession

in 2022 and 2023. Growth slips to –0.5 percent in

both years; growth in Germany is weaker, at –1.4

percent, because of its greater reliance on natural

gas. By mid-2023, the weak economy suppresses

demand; energy prices fall from their peak, easing

inflation considerably. Entering 2024, GDP growth

resumes as consumer spending and business

investment start to rebound, even as a low-intensity

conflict in Ukraine continues. By the end of 2024,

employment finally regains the ground it has lost

since 2019, and growth moves back to prepandemic

long-term trends.

Effects on other large economies

Of course, the nature of disruption and the ability of

governments to respond will differ across countries,

and we can anticipate a wide range of scenarios.

In any scenario, growth in large economies such

as China and the United States will be less directly

affected than in the eurozone. Two questions

arise. Will the war in Ukraine disrupt consumer and

business confidence? What will be the impact of

higher commodity prices?

In the United States, the key issue will be how the

Federal Reserve Board reacts to the impact of the

spike in oil prices and to the jump in agricultural,

mining, and mineral commodity prices (US naturalgas

prices are largely independent of Europe).

Under more normal circumstances, the Fed

would likely not react to supply-driven spikes in

inflation, preferring to ensure that growth does not

falter. But inflation in the United States is already

uncomfortably high. On March 16, 2022, the Fed

raised its short-term rate by 25 basis points, the

first hike since December 2018. In its statement,

the Fed also said that it “anticipates that ongoing

increases in the target range will be appropriate.”

Market observers are in widespread agreement that

even larger 50-basis-point increases are likely. It

appears that the invasion of Ukraine will only slow

the pace of interest-rate hikes, not change the

course of policy in the United States. In scenario

2A, US growth would be flat. In scenario 3B, shaken

confidence and continued high prices for oil would

reduce spending by consumers and businesses, and

a recession would ensue.

The main impact in China will likely come from

price increases in globally traded commodities;

indirect effects such as reduced demand from trade

partners will also matter. Consumer sentiment in

China itself is less likely to be affected.

Implications for business leaders

The speed of this crisis has confounded many

corporate leaders. The fog of war makes it hard

to understand exactly what is happening in the

moment, let alone chart a path forward. However,

many companies need to decide how to act both

now and in anticipation of longer-term disruptions,

especially those we outlined at the outset.

Not every company is affected the same way.

Businesses that operate in Ukraine or Russia will be

most immediately affected. Right now, most of these

companies are deeply engaged in safeguarding the

lives of their employees.

For others, their geographic location, scope of

operations, and industry sector will determine to

what extent the war will affect their business. This

crisis is structurally different than the pandemic.

For companies outside the war zone, threats to

employees’ lives are less immediate. Instead, their

near-term challenges are more likely to concern

the effect of sanctions and challenges of

compliance, the stance toward Russia they

decide to take, and, especially for manufacturing

companies, inflationary effects on cost and issues

related to continuity of supply.

After several months of rising inflation in much of

the world, another rapid rise in commodity prices

is especially concerning. It will drive headline

inflation to even greater highs and lengthen the

period of elevated inflation. Our conversations with

10 War in Ukraine: Lives and livelihoods, lost and disrupted


executives worldwide suggest that a concerted,

enterprise-wide effort is the only appropriate

response. Leading companies are tackling inflation

simultaneously in procurement, pricing, supply

chains, the workforce, and the finance function.

Executives can be guided by the degree to which

their organizations are exposed to the forces

originating from this crisis. All leaders should

develop a view of the scenarios that matter to them,

designing models that reflect their industry and their

own circumstances. Leaders concerned about more

substantial impact can reactivate as appropriate

proven tools from the previous few major crises,

including nerve centers and plan-ahead teams.

One critical difference between this crisis and

COVID-19: today the world is suffering from supply

shocks (which might be followed by demand shocks),

while in March 2020 it was the other way around.

Plan-ahead teams should start by modeling today’s

supply shocks. These cross-functional teams can

also help to avoid decision-making biases and other

pitfalls of crisis management under high uncertainty,

while also supporting longer-term resilience.

The scenarios above suggest that only a contained

disruption can be absorbed by Europe and the

global economy—from a macroeconomic point

of view—but that window will not stay open for

long. We hope that the scenarios will help you

and your organization navigate a confusing and

challenging period. At the same time, we recognize

their shortcomings; they fail to account for the

extraordinarily long and fat tail of risks that most

wars implicitly carry.

This war has already caused devastation and

suffering. March 2022 is reminiscent of times in

Europe we all thought had long passed. In the

interests of people in Ukraine and everywhere,

we dearly hope that this conflict will end as soon

as possible.

Sven Smit is a senior partner in McKinsey’s Amsterdam office, Martin Hirt is a senior partner in our Greater China

office, Kevin Buehler is a senior partner in the New York office, Olivia White is a senior partner in the Bay Area office,

Ezra Greenberg is a partner in the Stamford office, Mihir Mysore is a partner in the Houston office, Arvind Govindarajan

is a partner in the Boston office, and Eric Chewning is a partner in the Washington, DC, office.

The authors wish to thank colleagues Gillian Boccara, Luciano Di Fiori, Tigmanshu Goyal, Berend Heringa, Krzysztof

Kwiatkowski, and Madhuri Maddipatla, and Neil Walker of Oxford Economics, for their contributions to this article.

Designed by McKinsey Global Publishing

Copyright © 2022 McKinsey & Company. All rights reserved.

War in Ukraine: Lives and livelihoods, lost and disrupted

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