Las Vegas Enforcers Brand Playbook

RELENTLESSLY IGNITED

Content
Brand Communications Pages
• Story 5
Onlyness Statement 6
• Copywriting & Features and Benefits 8
• Photography 10
• Color Palette 11
• Typography 12-14
The Logo
• Sketching Process 16-17
• Refinements 18
Specifications 19
• Improper Use 20
Media Applications
• Stationery 22
• Social Media 23
• Swag 24-27
• Uniforms 28-33

Brand Communications
STORY
Las Vegas Enforcers is a resilient hockey team committed to bring back The Spirit
of the Enforcers to the local communities of Las Vegas Nevada. The Spirit of the
Enforcers is all about unity. We are fearless and relentless, and our fans can feel that.
We offer a thrilling experience where family and community are the most
important part of our rink. Our mission is to make our community feel like they
belong here, and they can do anything in life. That’s our spirit and we are relentlessly
ignited.
5

UNITY
Brand Communications
ONLYNESS STATEMENT
Las Vegas Enforcers (LVE) is the only ECHL Hockey Organization Team
committed to bring back The Spirit of the Enforcers to Las Vegas Nevada.
The Spirit of the Enforcers is about bringing unity to the families and local
communities of Las Vegas in a fearless and relentless atmosphere.
SPIRIT
6 7

Brand Communications
COPYWRITING
RELENTLESS
The communication accross media should be consistent and must
communicate the brand’s attributes and messaging while expressing
it in a fearless and relentless way. The narrative for LVE should
empower their fans through its Spirit, Voice and Tone.
FEATURES AND BENEFITS
This brand is fearless and relentless. Their characteristics are being
confident, intelligent and resilient and they show that in every
game they play which makes them a force to be reckon with.
They are known for not being complacent and part of their
differentiation is the atmosphere. They offer a thrilling
experience that makes their fans feel ignited.
FEARLESS
8 9

Brand Communications
PHOTOGRAPHY
Photography
Is a perfect medium to communicate The Spirit of the Enforcers
through imagery. The photos shows fans thrilled and excited
in that atmosphere, it also shows a diverse representation
of the target audience and its beheavior while
experiencing a LVE live game. Images must be treated to meet
the color palette’s requirements to ensure consistency.
Brand Communications
COLOR PALETTE
RED
Red is a passionate color and represents The spirit of The
Enforcers. Red is found on the 777 which means luck.
Red is also used on the brand textures such as glitter and
sequin to represent the same spirt
regardlessof the medium used.
ORANGE AND YELLOW
The fire represents spirit. this gradiant combination
works as a transition from hot to cold colors.
This combination has versatility and gives contrast
when used strategically.
NAVY BLUE
The Spirit of the Enforcers could not be represented by
only using fire. This blue was chosen to emulate the State
of Nevada’s seal color to show pride and give back to the
communities who support them.
HEX#CF1D2D
RGB
207.29.45
CMYK
13.100.93.3
HEX#F27405
RGB
242.116.5
CMYK
1.67.100.0
HEX#F2AA3A
RGB
242.170.58
CMYK
3.37.88.0
LIGHT BLUE
Color psychology has a big impact on the decision of
using blue to communicate dependability,
trustworthiness and professionalism while refering to the
temperature on the rink since hockey is played on ice.
HEX#5FACC6
RGB
95.172.198
CMYK
62.17.16.0
10 11

Brand Communications
TYPOGRAPHY
Headings
TACHYON REGULAR
Brand Communications
TYPOGRAPHY
Sub Headings
CHANGELING NEO INLINE
Las Vegas Enforcers Tachyon Light
Las Vegas Enforcers Tachyon Regular
Las Vegas Enforcers Tachyon Thin
Las Vegas Enforcers Tachyon Hairline
Las Vegas Enforcers Changeling Neo Light
Las Vegas Enforcers Changeling Neo Regular
Las Vegas Enforcers Changeling Neo Bold
Las Vegas Enforcers Changeling Neo Inline
Las Vegas Enforcers Changeling Neo Stencil
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqUuVvWwXxYyZz
1234567890
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqUuVvWwXxYyZz
1234567890
12 13

Brand Communications
TYPOGRAPHY
Body
AZOTE LIGHT
Las Vegas Enforcers
Las Vegas Enforcers
Las Vegas Enforcers
Las Vegas Enforcers
Las Vegas Enforcers
Las Vegas Enforcers
Azote Light
Azote Light Italic
Azote Italic
Azote Regular
Azote Bold
Azote Bold Italic
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqUuVvWwXxYyZz
14
1234567890
15

The Logo
SKETCHING PROCESS
16 17

The Logo
REFINEMENTS AND SPECIFICATIONS
L pt 2
V 0.75 pt
E 2 pt
}
STROKE
Wordmark must stay inside of the margins
Las Vegas - Changeling Neo Regular - 25 pt
ENFORCERS - Changeling Neo Stencil - 38 pt
Height 3 ½”
Width 4 ½”
Clear Space ½”
18 19

The Logo
IMPROPER USE
DO NOT
Do not use the logo
without the wordmark.
DO NOT
Do not remove the flame
from the logo. The flame
represents spirit.
DO NOT
Logo with no unity. Do not
separate the letters. The
LVE has to be together to
represents the unity of the
team.
DO NOT
Do not put the logo on a
black background. The
outlines will get lost. If the
logo is used on single color,
the background has to be
white.
DO NOT
Do not use the icon (LVE)
without the wordmark. If
the LVE is going to be used
by itself it has to be on the
uniforms only and the
letters can’t be seperated.
DO NOT
The wordmark can only be
in Changeling Neo Bold. Do
not change the font.
20 21

Media Applications
STATIONERY
Media Applications
SOCIAL MEDIA PACKAGE
RELENTLESSLY IGNITED
22 23

Media Applications
SWAG
TUMBLERS
24 25

BEANIES
&
MUGS
T-SHIRTS
26 27

UNIFORMS
HOME
28 29

AWAY
30 31

32 33
PLAYOFFS