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Template Website Guide & Consulting Process - University of Denver

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<strong>Template</strong> <strong>Website</strong> <strong>Guide</strong> & <strong>Consulting</strong> <strong>Process</strong><br />

IA & Content<br />

Information architecture (IA) is the broad term for the organization and<br />

navigation choices in your website. In tandem with well-constructed<br />

content, it allows a visitor to your website to find information as quickly<br />

and easily as possible, especially if they’ve never visited your website<br />

before.<br />

Accessible content depends on good information architecture. Intuitively<br />

useful architecture depends on well-organized content. Typically, people<br />

find it easier to create a site map first and then develop content based on<br />

the architecture <strong>of</strong> the site map.<br />

As this is a big task, we provide several additional documents to help you<br />

out. The Site Map Example is a good model to follow when creating your<br />

site map. Use whatever s<strong>of</strong>tware works for you when creating the site map<br />

diagram, but post it in a widely accessible format such as .ppt, .pdf, or .doc.<br />

The Content Questionnaire will help you consider your full content<br />

needs. Remember, content incorporates more than just text. The content<br />

phase may involve collecting existing photography and video or setting up<br />

shoots for new photos and video.<br />

The Content Style <strong>Guide</strong> helps maintain a consistent formatting style and<br />

language tone through all DU communications. Following the Content<br />

Style <strong>Guide</strong> will accelerate the content review process.<br />

The Content <strong>Template</strong> document gives you an easy model to consider all<br />

the components <strong>of</strong> your Web page. Typical components include the main<br />

body <strong>of</strong> content, page titles, metadata, keywords, banners and call outs for<br />

the right rail area.<br />

As you are compiling the content and organization <strong>of</strong> your website, it’s<br />

helpful to keep in mind the Web page formats available within the DU<br />

templates. Click on the images below to view the typical page formats in<br />

your Web browser.<br />

<strong>Template</strong> Page Types<br />

One Column Three Column Two Column Left Two Column Right<br />

IA & Content Steps<br />

1. Look through the Site<br />

Map Example, Content<br />

Style <strong>Guide</strong>, and Content<br />

<strong>Template</strong> documents.<br />

2. Assess the information<br />

that’s valuable to your<br />

users, categorize it by<br />

page, and organize it into<br />

a site map.<br />

3. Fill out a Content<br />

<strong>Template</strong> for each page<br />

based on your site map.<br />

4. Post your site map and<br />

content templates to<br />

Yammer for review by<br />

UComm.<br />

5. UComm provides<br />

feedback via Yammer.<br />

6. You make changes as<br />

necessary and repost.<br />

Repeat steps 4 - 6 until<br />

everyone is happy.<br />

7. UComm notifies the<br />

Yammer Group that the<br />

IA & Content phase is<br />

complete.<br />

NEW<br />

DOC Site Map<br />

Example.doc<br />

NEW<br />

DOC Content<br />

Questionnaire.<br />

doc<br />

NEW<br />

DOC Content Style<br />

<strong>Guide</strong>.doc<br />

NEW<br />

DOC Content<br />

<strong>Template</strong>.doc<br />

5

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