Asiana Wedding 58 - Aut/Win22

SOCIAL MEDIA
Since the show, Jemelin has followed her
passion for social media to create I-Growth,
which connects content creators and
influencers with brands; a fresh new business
concept that couldn’t be more relevant. She
explains: “We live in an era where adverts are
out-dated. Brands prefer to humanise their
brand by working with a social influencer that
has an audience that trusts them. 10 years
ago this type of business didn’t exist but as
someone that has experienced it first-hand,
I’m excited to help other women to find their
voice and their purpose.”
Don’t feel intimidated if you don’t yet have
the follower community you want; it takes
time to build this trust but don’t give up.
Jemelin says: “Be clear in what you represent.
A lot of people want to be an influencer for
the fame and so-called influencer lifestyle
which many think is so glamorous but trust
me when I say it’s anything but. Understand
that it takes time to build a following and is
not just about growing your followers but also
creating a community around that and that
is the difficult part because it requires a lot of
time and effort. Be mindful of what content
you put out. Ask yourself does this content
really resonate with the audience I want to
attract or just simply look good? Strategise
everything you put out.
“We are launching a free course soon that
explains everything from different ways of
growing to how to strategise - so definitely
give us a follow on Instagram
@igrowthsocialmediaexperts to learn new
skills that could shape your future.”
“SUCCESS IS THE ABILITY
TO KEEP GROWING, NO
MATTER HOW MANY
TIMES YOU FAIL: LEARN
FROM IT, GET UP AND
KEEP TRYING.”
ASIANA WEDDING | 105