Brochure GfK Retail and Technology
Brochure GfK Retail and Technology
Brochure GfK Retail and Technology
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SERVICES<br />
MONTHLY POS PANELS WEEKLY MONITOR<br />
<strong>GfK</strong> <strong>Retail</strong> <strong>and</strong> <strong>Technology</strong> division’s long st<strong>and</strong>ing<br />
cooperation with leading retailers, resellers <strong>and</strong> distributors<br />
ensures access to essential market information.<br />
Through our monthly POS panels,<br />
decision-makers in all sectors of<br />
trade <strong>and</strong> industry use our data<br />
<strong>and</strong> services for:<br />
Category management<br />
Product development<br />
Channel strategy management<br />
Pricing strategy<br />
Optimizing marketing investment<br />
Maximizing stock efficiency<br />
“ <strong>GfK</strong> <strong>Retail</strong> <strong>and</strong> <strong>Technology</strong><br />
provides us with the right<br />
navigation system for<br />
our international activities. ”<br />
Werner Winkelmann, President<br />
Euronics International Ltd.<br />
EMEA IT HARDWARE & CONSUMABLES in value<br />
52%<br />
48%<br />
45%<br />
45%<br />
42%<br />
39%<br />
37%<br />
7%<br />
22%<br />
9%<br />
22%<br />
10%<br />
21%<br />
11%<br />
21%<br />
12%<br />
18%<br />
13%<br />
18%<br />
14%<br />
19%<br />
14%<br />
6%<br />
15%<br />
7%<br />
16%<br />
7%<br />
16%<br />
8%<br />
18%<br />
10%<br />
19%<br />
11%<br />
19%<br />
12%<br />
2001 2002 2003 2004 2005 2006 2007<br />
TOTAL<br />
Office<br />
IT<br />
Telecommunications -15%<br />
Photo<br />
Automotive<br />
DIY/Gardening<br />
Major Domestic Appliances<br />
Small Domestic Appliances<br />
Consumer Electronics<br />
Month On Month % Growth In Value<br />
-6.4%<br />
-6.1%<br />
3.2%<br />
12.9%<br />
4.6%<br />
9.3%<br />
2.4%<br />
2.5%<br />
7.6%<br />
Specialists<br />
Dealers/VAR<br />
OER<br />
Computer Shops<br />
Mass Channels<br />
Consumer<br />
Electronic Stores<br />
Mass Merch<strong>and</strong>s<br />
WHICH SECTORS HAVE DRIVEN THE MARKET?<br />
Market Value<br />
December 2007<br />
£4.7bn<br />
£0.3bn<br />
£1.1bn<br />
£0.4bn<br />
£0.2bn<br />
£0.1bn<br />
£0.6bn<br />
£0.3bn<br />
£0.3bn<br />
£0.4bn<br />
The <strong>GfK</strong> Weekly Monitor is a quick<br />
consumer dem<strong>and</strong> report based<br />
on POS Data.<br />
In an industry where a week is a<br />
store cycle, the Weekly Monitor is<br />
a tool which allows you to:<br />
Track the effectiveness of<br />
Promotions <strong>and</strong> Advertising<br />
(including those of your<br />
competitors)<br />
Identify the real trends<br />
behind seasonal shifts<br />
Launch strategies for new<br />
products<br />
Maximize supply chain<br />
management by optimizing<br />
stock availability<br />
Volume Growth<br />
45<br />
40<br />
35<br />
30<br />
25<br />
20<br />
15<br />
10<br />
5<br />
0<br />
Sales Volume <strong>and</strong> Average Price<br />
MONTHLY<br />
WEEKLY<br />
“ Today’s mobile phone market<br />
is a very fast moving one.<br />
Without reliable <strong>and</strong> fast<br />
market data it is not possible<br />
to plan marketing campaigns<br />
<strong>and</strong> create a product portfolio<br />
which reflects the market<br />
needs. <strong>GfK</strong> has been <strong>and</strong> still<br />
is the most important supplier<br />
of the data needed. ”<br />
Kalevi Kaartinen, Vice President<br />
Samsung Telecom Europe<br />
Sales Units<br />
Average Price<br />
Week 19 2007<br />
Week 20 2007<br />
Week 21 2007<br />
Week 22 2007<br />
Week 23 2007<br />
Week 24 2007<br />
Week 25 2007<br />
Week 26 2007<br />
Week 27 2007<br />
Week 28 2007<br />
Week 29 2007<br />
Week 30 2007<br />
Week 31 2007<br />
Week 32 2007<br />
Week 33 2007<br />
Week 34 2007<br />
Week 35 2007<br />
Week 36 2007<br />
Week 37 2007<br />
Week 38 2007<br />
Week 39 2007<br />
Week 40 2007<br />
Week 41 2007<br />
Week 42 2007<br />
Week 43 2007<br />
MOBILE PHONES WEEKLY GROWTH<br />
0<br />
-5<br />
-10<br />
-15<br />
-20<br />
-25<br />
-30<br />
-35<br />
-40<br />
-45<br />
Average Price Growth £GBP
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