Bolton Wanderers vs Cheltenham Town

PHIL MASON
ONE CLUB,
ONE COMMUNITY,
ONE TOWN
Club Chaplain & Senior Safeguarding Manager 07885 755 807 and pmason@bwfc.co.uk
EQUIPPING CHARITIES IN THE TOWN
Here at Bolton Wanderers
we have just launched a new
programme that will help 50
Bolton-based charities develop
their digital skills.
The Bolton Digital Skills
programme is aimed to provide
learning and guidance to Boltonbased
charities around how to
effectively utilise social media to
raise awareness of their work.
Via a scoping and mentoring
exercise carried out by Bolton
CVS, a lack of skills, confidence
and resources in how to use digital
tools was identified as a leading
area of concern for many of the
1,672 organisations operating in
the town.
From this research, a partnership
was formed between the
club, Bolton Wanderers in the
Community, Bolton CVS and
Lightful - experts in the field of
training non-profits with digital skills
– and the technology company
that will lead the programme.
The Bolton Digital Skills
programme will enable charities
to access the support needed to
transform their approach to digital.
With an increased awareness
of their work, the hope is that
fundraising levels will be raised
across the board for the charities
taking part.
Our own Sharon Brittan, Chairman
of Bolton Wanderers has been at
the forefront of this development.
Sharon said, “There are so many
incredible and inspirational
charities operating in Bolton and,
as a club, we are passionate to
support their vital work where we
can.
“We are confident that through this
innovative new programme, the
organisations involved will gain
the tools needed to effectively
promote their work online, raise
more funds and, in turn, be able to
positively impact the lives of even
more people in our community.“
Vinay Nair, CEO and Co-Founder of
Lightful said: “So many charities in
Bolton do vital work - yet they often
struggle to convey this effectively
online. Lightful has worked with
thousands of charities across the
UK and around the world, helping
them to create a digital strategy,
improve their storytelling and raise
awareness and funds for their
work.
“We are thrilled to be part of this
partnership with Bolton Wanderers
in the Community and Bolton CVS
and we are excited to support
these brilliant charities to make the
most of the power of digital and
deliver even more impact in their
communities.”
The Bolton Digital Skills
programme will culminate in Bolton
Wanderers’ Unity Festival in the
spring, during which charities will
have the chance to showcase their
work at the club and celebrate
their roles in making Bolton a
better place to live.
Sanctioned and funded by Bolton
Wanderers’ board of directors,
the hope is the programme will
act as a blueprint for future,
similar initiatives, assisting more
organisations to grow their
supporter base and deliver positive
impact across communities.
My thanks go to all who have
helped launch this programme to
make a real and lasting difference
to so many charities that support
vital work and needs in Bolton.
Enjoy the Game,
www.bwfc.co.uk
The Wanderer | 29