TFT Whitepaper

Our Approach To...
46
Our Approach To...
Fan Engagement
Head - “Steps back and thinks strategically about the needs of fans and how Fan
Engagement can help meet them. When tackling a controversial issue that will
affect fans directly, takes soundings from fan representatives.”
The needs of fans and how fan engagement can help meet them will always be
at the centre of our thoughts and everything we do. This includes interactions with
our own fans but also wider football fans as we look to assist with controversial
issues throughout the football pyramid. For example, we will help more than just
the club(s) we own by donating part of our revenue to help fan led lower league
clubs/projects as well as helping to prevent more instances of clubs like Bury FC
dissolving under financial problems. We will consult our fans when issues like
these arise to develop an understanding of how both us and our fans can tend to
the needs of troubled football fans.
Ears – “Understand that effective dialogue isn’t just about speaking but also
listening. ”
Mouth - “Understands that what they say has impact and can set the tone. ”
We believe these two aspects of fan engagement are intertwined with each other.
One communication channel for fans to be heard will be through suggesting
topics for our TFT Direction Mods to finalise as official votes. However, we understand
that votes are not the only aspect where fans will want their input to be
considered. This is an area where the club’s SLO will assist both us and the fans.
They will help to amplify the voices of fans we may otherwise miss and ensure
nobody goes unheard.
By listening to and engaging with the fans we will be better positioned to convey
our messages appropriately. We understand what we say and how we act
has an impact both in sport and the wider world. Hence, we’ll be looking to set
examples in the strive for equality. We hope that with the help of our fans we will
be able to contribute to a fairer, safer environment for players, staff and fans of
all gender, race, sexuality and socio-economic status.