Selling Guide Sold By Simmons_2023

Home Selling Guide
For Life

The Sold By Simmons Team is a Ramsey
TRUSTED Endorsed Local Provider
SCAN HERE
to learn more about the benefits
of working with a Ramsey
Endorsed Local Provider (ELP)
“When getting help with money, whether it is
insurance, real estate, or investments you should
always look for a person with the heart of a
teacher, not the heart of a salesman.”
—Dave Ramsey

Meet the Team
YOUR FOREVER AGENTS®
The Sold By Simmons Team isn’t just here to help you buy or sell your home. We’re here to help you for
life. Our FOREVER agents want to serve you through all times and for all time as your local resource for
all of your Colorado real estate needs.
Doug & Tara Simmons
Team Leads | REALTOR®
Luxury Collection Specialist (Tara)
Certified Negotiation Experts (CNE)
Tara 720-308-6035
Doug 303-618-5759
Team@SoldBySimmons.com
SoldBySimmons.com
Office Address:
2660 E County Line Rd. Suite E
Highlands Ranch, CO 80126
FOLLOW US!
Jennifer Lehmberg
Broker Associate
REALTOR®, GRI
Relocation Specialist
972-523-8365
Jen@SoldBySimmons.com
Katie Faith
Broker Associate
REALTOR®
720-935-8831
Katie@SoldBySimmons.com
Jill Schilling
Broker Associate
REALTOR®
702-278-4613
Jill@SoldBySimmons.com
Doni Jagodzinski
Transaction Coordinator
720-531-5293
Doni@JagzTMS.com

Team Accolades
• Recognized as top agents/team within the Berkshire Hathaway
HomeServices Colorado Real Estate brokerage every year since 2013
• Awarded as top agents in the Berkshire Hathaway
HomeServices network nationwide.
• 5 Year Legend Award - 2021
• Chairman’s Circle – Diamond - Top ½ of 1% for 2021
• Chairman’s Circle – Platinum - Top 1% for 2017, 2019, 2020, 2022
• Chairman’s Circle – Gold - Top 3% for 2018
• Top 3 Agent or Team in the State of Colorado
First Quarter of 2019 and Fourth Quarter of 2022
• Luxury Collection Specialist
• South Metro Denver Realtor Association (SMDRA) Diamond Circle
Club 2012-present
SBS Team Receives Highest Honor
5 Carats
Testimonials
Local knowledge:
Process expertise:
Responsiveness:
Negotiation skills:
SCAN HERE
or visit SoldBySimmons.com
to read more testimonials online.
“We worked with them to both sell and
buy homes in Highlands Ranch. We can’t
put into words how great they are to work
with and truly feel we’ve not only had the
best real estate experience with them,
but have also made some new friends.
Best, best, best in the biz!
—J. Lyon
“Sold thousands of dollars over our asking price!
Everything in their marketing process was high quality
from the sign in our yard to the “highlight” signs in the
house. Never had to wait on a phone call or text back.
Paperwork was all over the internet. Easy to work with.
Wish all of the many Realtors we have worked with in
the past would be like them. They made selling our
home easy. Excellent and beyond expectations!”
—S. Greene

SUPERIOR
Nort
25
BRIGHTON
36
BROOMFIELD
HENDERSON
70
93
GOLDEN
6
58
70
WESTMINSTER
ARVADA
70
WHEAT RIDGE
6
LAKEWOOD
NORTHGLENN
THORNTON
270
DENVER
76
COMMERCE CITY
70
Peña Blvd
AURORA
E-470
70
DENVER
INTERNATIONAL
AIRPORT
25
225
EVERGREEN
MORRISON
ENGLEWOOD
CONIFER
Average Days
on Market
The Market: 18 days
Simmons Team:
8 days
*Statistics from REColorado.com
470
LITTLETON
HIGHLANDS RANCH
CENTENNIAL
CASTLE PINES
25
CASTLE ROCK
E-470
PARKER
Our
Innovative
Approach to
Real Estate
INTEGRITY: We place the utmost importance on
attentiveness and communication with our
clients and team.
COLLABORATION: We find opportunities to partner
with clients, fellow teams and real estate professionals
to maximize every opportunity.
INNOVATION: We encourage thinking differently. We
make use of the most current technology, ideas and
techniques to make certain every discussion is as
beneficial as possible.
KNOWLEDGE: We empower our teams to continually
develop their skills and expertise through training and
seminars so they can serve their clients as best they can.
RELATIONSHIPS: We constantly reach out to our
communities in an effort to discover new opportunities
and build stronger, more authentic relationships that
benefit our clients.

MONTRÉAL
“A home is one of the most important assets that most people
will ever buy. Homes are also where memories are made and
you want to work with someone you can trust.”
Warren Buffett
Chairman and CEO,
Berkshire Hathaway Inc.
+
+
SAN JOSE DEL CABO
S
QUINTANA ROO
A BRAND WITH A
Great Reputation
The Berkshire Hathaway HomeServices franchise network is among the few organizations entrusted
to use the world-renowned Berkshire Hathaway name, bringing to the real estate market a definitive
mark of trust, integrity, stability, and longevity. It’s the “FOREVER Brand.”
WORLD’S
COMPANIES 2023
FORTUNE
#
4
WORLD’S
COMPANIES 2022
FORBES
#
1
LARGEST
IN THE U.S. 2022
RealTrends
#
1
ranked by closed transaction sides

OUR SELLING
Commitment
TO COMMUNICATE
WITH YOU REGULARLY
We pride ourselves on keeping you wellinformed
about the progress of the sale of
your home.
TO GET YOU TOP DOLLAR
We will focus all of our efforts on obtaining
the highest realistic price with the least
amount of hurdles, while best representing
your financial interests and defending your
equity.
TO MEET YOUR TIMETABLE
As the saying goes, “timing is everything.”
Our goal is to exceed your expectations
with regard to price, terms, and time.
HOME. IT’S NOT JUST
WHERE MEMORIES
ARE MADE, IT’S WHERE
LIFE IS LIVED.
TO PROVIDE YOU WITH
UP-TO-THE-MINUTE MARKET
TRENDS & FEEDBACK
Market updates will give you an in depth
look at the ever changing real estate
market in your neighborhood. We also poll
every buyer’s agent that shows your home
to gather important feedback on how your
home showed compared to others in similar
price range.

OF HOME BUYERS USE THE INTERNET
WHEN SEARCHING FOR A HOME.
Source: National Association of REALTORS® 2021 PROFILE OF HOME BUYERS AND SELLERS

Strength In
Listing Syndication
Most consumers use the internet to search for their new home. To get your property extensive
online exposure and attract competitive buyers, every Berkshire Hathaway HomeServices Colorado
Real Estate listing is ready to be viewed on our brokerage websites, the Multiple Listing Service
(MLS), and the most popular real estate sites and apps available. We don’t compete with other
companies—we work together. By doing so, we bring buyers from all sources to your doorstep and
market your home more effectively.
BHHScore.com
BHHS.com

The Sold By Simmons Team
Marketing Plan:
V S
Traditional Marketing Provided
by Most Real Estate Agents:
• Master Market Analysis (MMA)
• Multiple Listing Service (MLS) + IDX Feed
• Comparative Market Analysis
(CMA)
• Online Exposure via Targeted Digital Marketing
• Professional High Definition Photography
• 3D Property Tour
• Drone Photography with Aerial Images
• Individual Property Website
• Berkshire Hathaway HomeServices Yard Sign
• Social Media
• Virtual Brochure
• Consultation & Staging
• Pricing
• MLS
• Internet Marketing via IDX Feed
• Basic Photography
• Company Website
• Manual Lockbox
• Showing Service
• For Sale Yard Sign
• Coordinated Open House Event
• Professional Showing Service
with Buyer/Realtor Survey
• Home Highlight Cards
• Local Print Advertising
• Secure Electronic Lockbox
• Appraiser Communication
• Pre-Inspection
• Presentation of Offers + Buyer Vetting
• Reverse Prospecting
• Referral and Relocation Services
• Networks & Affiliations
• Seller Home Warranty
• Full Time Transaction Coordinator
• Alternative Selling Solutions

Customized Home
Marketing System
With the Sold By Simmons Team, our
proactive, broad marketing approach goes far
beyond simply putting a sign in your yard.
By trusting in us, you can be sure we will
leverage every available resource to attract
qualified buyers. Our Home Marketing System
is customized to your home’s unique features
and is an investment in your success.
Professional High Definition
Photography
High-quality photography are
what brings the story of your
property to life. We will hire a
professional photographer who
specializes in high-definition
real estate photography.
Drone Photography
with Aerial Images
Drone photography will also be
used to capture aerial images to
highlight features on properties
with unique locations, large
yards, views, backing to open
space, etc.
3D Property Tour
3D property tours are critical
tools for an effective selling
strategy. With a 3D virtual tour,
home shoppers can virtually
“walk through” your home from
anywhere, anytime, generating
higher engagement and interest.

Master Market Analysis (MMA)
While both the CMA & MMA provide an estimate
of value, the MMA goes more in depth by taking
a closer look at the comparable properties and
makes value adjustments based on property
features. The MMA will also provide insight on
how we can enhance the value of your home.
Multiple Listing Service (MLS) + IDX Feed
We enter your home’s information into the
MLS, with photos and details available to
virtually every Colorado REALTOR®, our
Global Network, and homeshoppers online.
Consultation & Staging
Upon request and availability, Your Forever
Agent® can coordinate a professional stager
to visit your home to assist with furniture
placement as well as maximizing the living space
to fit the needs of a variety of visitors.
Professional Showing Service
with Buyer/Realtor Survey
We can accept showing requests for extended
hours, seven days a week, helping to get every
possible potential buyer into your home. After
EVERY showing, our team sends a survey to the
showing agent for feedback.
Individual Property Website
We will create a website
dedicated specifically to your
property, which will give all web
users pertinent information
about your home as well as
our contact information for all
potential buyers.
Home Highlight Cards
We use home highlight cards
to bring attention to key
features of your home that
may not be readily visible
when showing a house or
hosting an open house.
Social Media
We utilize social media
sites such as Facebook and
Instagram. Your home is
instantly visible to thousands
of potential buyers.
Local Print Advertising
From listing postcards to
brochures, ads, and more,
we create eye-catching
communications to market
your property to the local
community.
Pre-Inspection
Having a qualified inspector
preinspect property to
identify any red flags or deal
breakers that could come
up and jeopardize the buyer.
(Additional fee’s may apply)
Appraiser Communication
We are always in contact with
the appraiser to ensure value
and the transaction is on track.

OUR GOAL IS NOT TO
SELL MORE HOMES,
BUT TO MARKET
HOMES FOR MORE!
Presentation of Offers + Buyer Vetting
As offers are received on your home we will vet
them on your behalf to provide all information to
make sound decisions. Along with the reviewing
of contract offers, we will require Pre-Approval
letters from buyer’s lenders, or proof of funds. We
take it a step further and make every attempt to
personally speak with lenders directly to ensure
their confidence in the buyer’s ability to obtain
the loan and close on time.
Alternative Selling Solutions
New technology and new programs have created
alternative selling solutions that might be
worth exploring for some homeowners. These
programs are a “spin” on traditional real estate
sales. Our team stays on top of what these other
solutions are and will present them to you so
that you can make the best decision for your
individual situation.
Online Exposure via Targeted Digital Marketing
Your home will be shown thousands of times
across social media, mobile applications, and
online sites to highly targeted people that are
in the market to buy real estate within a specific
radius of your home. On top of that, you will receive
regular reporting that shows how many views, likes,
clicks, and comments you’ve received.
Virtual Brochure
Digital advertising is the next generation of
marketing. We use QR Codes at the top of your
For Sale Sign to direct buyers to your single
property website giving potential buyers more
features about your home than the standard
property brochure.
Coordinated Open House Event
It’s not just about putting Open
House signs up the day of the event.
With enough notice, our team will
use direct mail, door knocking, and
social media to build excitement for
your open house so we get potential
buyers in the door.
Secure Electronic Lockbox
The industry’s most secure
and reliable lockbox. With this
technology, we’ll be able to
track who is in your home, when
they arrived, and when they
locked up.
Seller Home Warranty
Offers protection against
costly repairs to sellers
while the home is listed.

Yard Sign
The Berkshire Hathaway HomeServices yard
sign in front of your home makes an immediate
impression on home buyers. The world-renowned
Berkshire Hathaway name represents a definitive
mark of trust, integrity, stability, and longevity.
Referral and Relocation Services
Colorado Real Estate offers a full-service,
nationally recognized relocation department
that assists families and professionals moving
to Colorado —giving your home more exposure
to potential buyers moving to Colorado.
Constant Contact
We contact you regularly to give you an update
on the marketing of your home and answers to
any questions you may have. Feel free to call,
text or email us anytime and you can expect a
prompt response.
Full Time Transaction Coordinator
Our Transaction Coordinator has a background
in real estate compliance and is our third set of
eyes ensuring the transaction is in order and
protected.
Reverse Prospecting
We match potential buyers that are searching
for homes online that have saved searches that
match the details of your home.
Networks & Affiliations
We use both personal and professional networks
to keep your home top of mind.
Some services may not be available for all properties. Talk with your agent about your preferences and what makes the
most sense for your property given local market customs and condiitions.

Key Market Factors
HOW LONG DOES IT TAKE TO SELL A HOME?
When marketing any type of real estate, you only have one chance to make the right first impression.
Your initial market price is critical to creating an effective strategy and will set the tone for how the
marketplace will judge your property. A home that is priced correctly will attract more potential buyers,
minimizing the length of time it remains on the market.
Key market factors that will affect your final price and time on market:
CONDITION:
The general upkeep and
presentation of your home is
critical to obtaining the highest
value for your home. Nature
of roof, plumbing, carpets and
paint all relate to condition.
LOCATION:
The better the location, the
higher the acceptable price.
School districts, high or low
traffic, views, accessibility
all need to be considered in
determining the value of your
home’s location.
MARKET:
Recession, inflation, interest
rates, competition and the
public’s overall perception of
the economy all determine
whether it is a Buyer’s or
Seller’s Market.
Pricing directly impacts how many buyers will consider your property.
It is critical to be positioned correctly when you first come on the market.
Pricing Guidelines
WHAT OTHER AGENTS ARE AFRAID TO TELL YOU
• What you paid for your home does not affect its value today.
• The amount of money that you need to get out of the sale
does not affect its value.
• An appraisal does not always indicate what your property is
worth on the open market.
• A Zestimate is not an appraisal or professional estimate of
your home’s value. It’s an auto-generated figure created by
mathematical algorithms and is often inaccurate.
Did you know that the
former Zillow CEO sold
his own home for 40
percent less than the
Zestimate?

How We Determine Price
MASTER MARKET ANALYSIS (MMA)
An MMA is more in-depth than a traditional
CMA. We prepare a detailed analysis including
information on recently sold, active, and market
rejected listings. Our team will go a step further
and make value adjustments based on features
(or lack of) on the comparable properties to
determine best pricing!
STATISTICS
We will provide you with a statistical overview
of the history of the market to help give you
confidence in your pricing decisions.
Benefits of Proper Pricing
• FASTER SALE. When a property is priced right, the
excitement of the market produces a higher sales price
in less time. You NET more due to higher sales price and
lower carrying costs.
• MORE CONVENIENCE. It takes a lot of time and energy
to prepare your home for showings by keeping the
property clean, making arrangements for children &
pets and generally altering your lifestyle. Proper pricing
shortens market time.
• INCREASED SHOWING ACTIVITY. When Buyer’s
Agents are excited about a property and its price, they
make extra efforts to arrange showings of the property
for their clients before it’s too late.
• BETTER RESPONSE FROM ADVERTISING. The number
of Buyer inquiry calls increases and are more readily
converted into showing appointments.
• HIGHER OFFERS. When a property is priced right,
buyers are much less likely to make a low offer for fear
of losing out on a great value.

The Home Selling Process
FROM START TO FINISH
Consult with Your Forever Agent®
Consultation
Analyze your Needs
Get Pre-Qualified for your Next Home
Prepare Home for Sale
Sign Listing Paperwork
MARKET HOME
Property Goes Active on the Market
Receive Offer(s)
Review & Negotiate Offer(s)
UNDER CONTRACT
Buyer Next Steps
Sign Disclosures
Home Inspection Remove Contingencies
Review Title Insurance and HOA Documents
Obtain Insurance
Costs Associated with Selling a Home
• Paying off current loan
• Pro-rated taxes, utilities, and county filing taxes
• Buyer’s closing costs negotiable
• Title insurance
• Negotiate inspection items
• Closing fee
• Sales commission
Appraisal
Obtain Loan Approval
CLOSE ON YOUR HOME
Attend Closing
Sign Paperwork
Hand Over Keys
SOLD!
Real estate is more than a single transaction,
it’s a relationship for life. Your Forever Agent®
will continue to provide ongoing advice and
assistance for your real estate journey.

Common Real Estate
Myths Solved!
MYTH #1:
It doesn’t matter which real
estate agent you list your
home with.
TRUTH: It is critically important which agent you select to market and
sell your home. It’s important to have an agent with the education,
experience, and know -how to anticipate problems, avoid them, and
be able to handle them quickly and in a professional manner should
they occur.
MYTH #2:
The Sold By Simmons Team
sells a lot of real estate.
Perhaps they’re too busy to
pay attention to my listing.
MYTH #3:
You should select the real
estate agent that suggests
the highest price.
TRUTH: Our team is very busy doing all of things that will get the
best results for you and we have assembled a top notch staff to
assist us with the routine (but critically important!) details in order
to free up our time to devote attention you require to sell your home
successfully.
TRUTH: This is the oldest trick in real estate sales! Some agents will
agree to list the house at an unrealistically high price just to satisfy
the seller and get the listing, but after a few weeks start telling the
seller that a price reduction is needed. Always select an agent based
on his/her credentials. Market value is a separate issue.
MYTH #4:
Brokers who “discount”
commissions can do an
adequate job of selling your
home.
TRUTH: Watch out, you get what you pay for! Ask yourself, does the
discount broker have a staff to personally attend to your specific needs
or will you be subjected to working with a part timer in a call center?
Will your home receive less attention and fewer showings from Buyer’s
agents due to the discount broker’s reputation? Does he/she have the
expertise to guide you through problems that may develop during the
sales process? Are there “hidden” fees to look out for?
MYTH #5:
I need to redo my kitchen and
bathroom before selling.
TRUTH: While kitchens and bathrooms can increase the value
of a home, you may not get a large return on investment. Minor
renovations, may be the way to go. New counter tops, fresh neutral
paint or new appliances may be just the kind of bait you need to reel
in a buyer. Together, we will check out comparable listings in your
neighborhood and see what work you need to do to compete in the
market.

We are proud of our
commitment to giving back
to our Colorado community!
A portion of EVERY sale is
donated to the non-profit
organization COLORADO1000.
SCAN HERE
Learn more
about CO1000.
TOTAL FUNDS RAISED FOR CHARITY:
Winter 2023: Honor Bell Foundation $52,625
SOLD BY SIMMONS TEAM
Gives Back!
Summer 2022: Hopekids Colorado $50,125
Past Beneficiary: Camp Wapiyapi $1,000
Past Beneficiary: Hide In Plain Sight $1,000
Winter 2022: Dry Bones Denver $45,726
Summer 2021: Bullying Recovery Center $40,281
Winter 2021: Kenzi’s Causes $27,783
We Are Dedicated To Serving
And Giving Back To Our
Community Heroes
Firefighters &
First Responders
Military
(Active & Veterans)
If you are a member of one of these “Hero”
groups, please let your Sold By Simmons
Team agent know.
Police Officers
Nurses
Teachers
It’s our way to say THANK YOU for the service that you provide!

INTEGRITY. COMMITMENT. SERVICE.
Thank you for allowing us the opportunity to serve you.
SoldBySimmons.com
2660 E County Line Rd. Suite E, Highlands Ranch, CO 80126
Berkshire Hathaway HomeServices does not endorse any of the products or vendors referenced on this material.
Any mention of vendors, products or services is for informational purposes only.
©2023 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the
Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Information
not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation. Equal Housing Opportunity.