Fare Management for High Performance— a strategic approach to ...

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For transport authorities worldwide the dual challenges of urbanization and environmental sustainability loom ever larger.
For the first time in human history more than half the world’s people live in cities. As the conduit to services and employment for the vast mass of these populations, urban transport systems are critical to economic growth and social inclusion. Yet maintaining mobility in rapidly growing and steadily decentralizing urban environments is becoming more and more difficult—especially as governments come under mounting pressure to reduce vehicle emissions. These challenges assume still greater urgency in uncertain economic times. A global downturn can change travel patterns, of course, and constrained credit conditions could temporarily delay investments. But while the impetus to sustainability may also temporarily weaken, investments in land transport are by definition longterm. And the drivers of long-term change—technological, environmental and customer—are just too strong. Moreover, as in the private sector, economic adversity provides a strong incentive for transport authorities and operators to boost competitiveness and achieve high performance through improved cost management and better customer service. The providers of land transport cannot hope to meet long-term objectives by just doing “more of the same”. Passengers simply won’t stand for it. Now used to swifter, more personalized service in so many aspects of their daily lives, they are demanding the same sort of premium treatment from transport providers. New levels of convenience and connectivity to help them make the best use of their time are at the top of travelers’ agendas. But although transport operators probably touch more people on a daily basis than any other urban entity, few really know their customers or how to connect with them—not least because most fare collection systems are still anonymous and cash-based. Electronic fare collection, by contrast, facilitates mutually beneficial connectivity. Equipped with “smart” (electronic) media, passengers and drivers enjoy swifter, simpler, safer travel. While automated account management provides operators with the detailed, granular view of traveler activity, trends and mobility behavior that can enable service improvements, increase customer satisfaction, drive revenues—and build high performance in today’s turbulent markets. That’s not all. Automated, integrated and interoperable fare collection—the Accenture Fare Management Solution—promises to revolutionize both public transport and private road use for travelers, operators and transport authorities. A truly interoperable electronic payment capability—both multi-modal and multi- operator—can provide an extended 1
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Fare Management for High Performance— a strategic approach to ...

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