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Fare Management for High Performance— a strategic approach to ...

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Czech Republic <strong>to</strong> Canada, successfully<br />

building au<strong>to</strong>mated fare collection<br />

systems <strong>for</strong> both the eTicketing<br />

that sustains fare management in<br />

public transport or mass transit, and<br />

<strong>for</strong> road charging.<br />

Our extensive experience has taught<br />

us that success hinges on much more<br />

than technology alone. The key <strong>to</strong><br />

achieving high per<strong>for</strong>mance through<br />

fare management systems is <strong>to</strong> take<br />

a holistic <strong>approach</strong>.<br />

And that <strong>approach</strong> starts, crucially, with<br />

the development of a <strong>strategic</strong> road<br />

map; it incorporates the principle of<br />

developing relevant plat<strong>for</strong>m services;<br />

and it seeks <strong>to</strong> generate competitive<br />

advantage when addressing the need<br />

<strong>for</strong> sustainability.<br />

A holistic view<br />

Technology, of course, is a key enabler of any fare management system. And<br />

innovative use of new technology, if deployed and integrated with care, can<br />

offer travelers more choices and greater flexibility by providing the means <strong>to</strong><br />

per<strong>for</strong>m processes in more efficient and creative ways. Technology, however,<br />

is just one aspect of long-term strategy. Processes and people are just as<br />

important <strong>to</strong> successful delivery—and can be major stumbling blocks if<br />

not tackled systematically as part of the <strong>strategic</strong> road map <strong>to</strong> becoming a<br />

high-per<strong>for</strong>mance business.<br />

Successful system design should address all of the following:<br />

• Cus<strong>to</strong>mer requirements—what do citizens actually value?<br />

• The business case—what are we trying <strong>to</strong> achieve?<br />

• Multiple stakeholders and governance—can we meet everyone’s needs<br />

and ensure compliance?<br />

• Technology—can we integrate diverse components and accommodate<br />

rapid change?<br />

• The environment—does the <strong>approach</strong> promote sustainability?<br />

5

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