Edition 70 (April-June, 2023)
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Company News<br />
OFFICIAL PARTNER<br />
Alstone partners with<br />
Royal Challengers<br />
Bangalore<br />
The Partnership Involves Marketing Activations &<br />
Advertising Campaigns<br />
Alstone, the country’s premier metal composite panel<br />
brand, announces collaboration with Royal Challengers<br />
Bangalore as official partner for IPL.<br />
Alstone has been a market leader<br />
in the facade industry since<br />
the last two decades, providing<br />
innovative, sustainable, and nextgeneration<br />
cladding solutions.<br />
The company’s product range<br />
includes Zinc Composite Panels<br />
(ZCP), Aluminium Honeycomb Panel<br />
(Alcomb), Alstone Antiq, Alstone<br />
Stonera, Alstone Louvers, High-<br />
Pressure Laminate (HPL), and Fire<br />
Rated Composite Panels (FRCP).<br />
With a focus on quality and innovative<br />
design, Alstone has become a trusted<br />
brand among architects, facade<br />
consultants, and builders.<br />
Announcing the collaboration<br />
with Indian Premier League (IPL)<br />
franchise Royal Challengers Bangalore<br />
(RCB), Mr Sumit Gupta, Managing<br />
Director of Alstone Manufacturing<br />
Pvt Limited, said, “We are delighted<br />
to partner with RCB, one of the most<br />
dynamic and exciting teams in the<br />
T20 league. This partnership is a<br />
perfect fit for us as we both share<br />
a commitment of serving the best,<br />
always top on our game and always<br />
coming up with innovation. We<br />
are confident that this partnership<br />
will help us strengthen our brand<br />
presence and reach out to a wider<br />
audience.”<br />
The partnership between Alstone<br />
and RCB will involve several<br />
marketing activations and advertising<br />
campaigns that will be carried out<br />
across all touch points, including<br />
outdoor, digital, social media, radio,<br />
and print media.<br />
Speaking on the association, Rajesh<br />
Menon, Head & Vice-President of<br />
Royal Challengers Bangalore, said,<br />
“We are pleased to welcome Alstone<br />
to the RCB family. We always look<br />
for partners who share our values<br />
and vision, and Alstone is a perfect<br />
fit in that regard. We believe this<br />
partnership will provide Alstone a<br />
unique platform to showcase its brand<br />
and products to millions of cricket<br />
fans across the globe.”<br />
About Alstone<br />
Alstone is a leading manufacturer of<br />
cladding solutions since the last two<br />
decades. It has two state-of-the-art<br />
manufacturing in Dehradun, India,<br />
and Dubai, U.A.E.<br />
About Royal Challengers Bangalore<br />
Royal Challengers Bangalore (RCB)<br />
is owned by Royal Challengers Sports<br />
Private Limited, a subsidiary of Diageo<br />
India. It is a franchise cricket team<br />
based in Bangalore that plays in the<br />
IPL.<br />
– Lalit Midha<br />
Email: lalit.midha@alstoneindia.com<br />
Website: www.alstoneindia.com<br />
90 Glass Bulletin | <strong>April</strong> - <strong>June</strong>, <strong>2023</strong>
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