LadeNGeSTaLTUNG. - Fashion Square

EDITORIAL
Dear Profashionals,
We designed FASHION SQUARE – THE GUIDE (already in its 34 th edition!) as an
international information and image brochure in which designers/manufacturers present
important and current facts about themselves, especially to the retail trade and to
journalists. Only selected addresses can book a listing – and to be listed here means that
you are “in demand”! We send out 15,000 copies to leading European specialist retailers
and journalists during the order season and trade fairs staged in Düsseldorf, Munich,
Milan and Paris. The GUIDE is reproduced on the Internet 1:1, ready for download.
FASHION SQUARE – THE GUIDE has long become the “who is who” for quality fashion. It
showcases concentrated data, shows the retail trade the way to the international
showrooms and is a popular working document online, as well as offline.
The aim of the retail chain is to reach the consumers. One “click” on our homepage
shows you how we contribute: The SHOPFINDER helps to locate wanted brands and their
“offline” shops. Online, we have a “virtual market square”, the ONLINE-MALL plus a
PRIZE DRAW as a PR and marketing tool. We invite you to join and are happy to be of
service!
DÜSSELDORF – CAPITAL OF FASHION: There is no point in asking what Düsseldorf would
be today if it were not for the “SHOWROOMS DÜSSELDORF Community” (Kaiserswerther
Strasse/MedienHafen/Rather Strasse). One thing is for sure – Düsseldorf, because of this
very community, is amongst the top international fashion mets of our times. We are
pleased to have initiated this trend in 1983. Ever since, we have been promoting the
location with many diverse PR and marketing campaigns, with the aim of making the
broad spectrum of what Düsseldorf has to offer more transparent for national and
international buyers and to direct their path to Düsseldorf.
Our concept has been accepted. Designers/manufacturers/agents (showroom operators)
and their counterparts (buyers) – both international – have turned Düsseldorf into the
centre for the whole gamut of quality international fashion. For many years, Düsseldorf
was synonymous with womenswear only, with a more national orientation. On the other
hand, the community of high-end brands showcases on around 70,000 m² of the roughly
400 showrooms during the “fwD fashion week düsseldorf” some 1,000 designers/
manufacturers from 32 countries, and their 3,000 collections: women, men, kids,
accessories, shoes.
The message: DÜSSELDORF – CAPITAL OF FASHION is highly visible, and rightly so!
It is ultimately also acknowledged by the breadth of the offer of the remaining players
at the showrooms (hall 29), at trade fairs (CPD Signatures, Supreme by
munichfashion.company, Premium Order Düsseldorf) and at fashion centres (dfh,
incl. the groups from Neuss: EUROMODA, IMOTEX, Haus Paris).
Cordially,
Your Hans-J. Wiethoff
Founder & CEO FASHION SQUARE
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