Acquisition of Royal Copenhagen - Fiskars
Acquisition of Royal Copenhagen - Fiskars
Acquisition of Royal Copenhagen - Fiskars
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Today, <strong>Royal</strong> <strong>Copenhagen</strong> is slimmer,<br />
more streamlined and pr<strong>of</strong>itable<br />
• Successful transformation strategy since 2009<br />
– Pruning <strong>of</strong> markets<br />
– Pruning <strong>of</strong> concepts<br />
– Streamlined supplier base<br />
– Decision to relocate manufacturing to Thailand<br />
• <strong>Royal</strong> <strong>Copenhagen</strong> today<br />
Page 14<br />
– Focused and scalable business platform<br />
– Clear market strategy with focus on home<br />
markets and selected expansion markets<br />
– Clear product strategy<br />
– Production re-located to best-in-class-facility<br />
in Thailand<br />
– Focus on retail to further optimize the<br />
execution <strong>of</strong> the brand<br />
2011<br />
Sales<br />
DKK 492 m<br />
EBIT<br />
DKK 38.7 m
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