Acquisition of Royal Copenhagen - Fiskars
Acquisition of Royal Copenhagen - Fiskars
Acquisition of Royal Copenhagen - Fiskars
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The assortment’s “inner logic” is used to bring clarity &<br />
uniqueness to consumers and the business system<br />
The Fluted<br />
Base<br />
The Elements<br />
Base<br />
• Flexible and strong business model<br />
• Only porcelain<br />
• Few platforms gives flexibility in production<br />
Page 15<br />
The Laced<br />
Base<br />
Three strong<br />
platforms<br />
Mix&Match<br />
Within platforms<br />
Trimmed narrow<br />
assortment<br />
maintaining<br />
depth in main<br />
concepts
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