Communication Strategy Gadis Semasa KL

CHAN Moon Chin J22037460
LAU Shi Yann J23039812
TO Jun Yuan J21036219
ZAFRAN bin Zakaria J21035164
Business of Fashion 2 / 31-500490
BA (Hons) Fashion Management & Communication (3+0)
INTI International College Subang
INTI Centre of Art and Design
No. 3, Jalan SS15/8
47500 Subang Jaya, Selangor
1 Brand Identity
Logo Design
Colour Palette
Typefaces
2 Consumer Engagement
Building Brand Loyalty
Packaging Design
POS
Product Drops
Encouraging Engagement
Tagline, Hashtag
3 Advertising Concept
Photoshoot
5 Static Adverts
4 Brand Collaboration
Influencers, Celebrities
Artists, Designers
Musicians
5 Target Consumer
Marketing Mix
Platform Identification
Our Client:
Gadis Semasa Kuala Lumpur
@gadisemasa.kl
https://www.gadisemasa.com
gadisemasakl@gmail.com

1
NEW BRAND IDENTITY
Gadis
Bandar
Communication Strategy Gadis Semasa KL
Communication Strategy . GSKL
New
Brand
Identity
Logo Design
Colour Palette
Typefaces
In our perspective, the meaning behind “Gadis
semasa” are often seen as individuals who actively
engage in various aspects of urban life. The
concept “Gadis Bandar”, they are women who are
confident, accomplished, and enjoy socializing with
friends, whether it is at cafes or during holidays and
weekends. To reflect this vision, we would propose
for this brand to explore a more urban and modern
aesthetic.
By showcasing women in attire that aligns with
urban life, such as stylish workwear or chill outfits
suitable for meeting friends, we can better convey
the concept of “gadis semasa.” This shift in imagery
and styling will help us connect with our target
audience, who are ambitious young women looking
for inspiration in their daily lives.
We believe this rebranding effort will enhance the
brand’s appeal and attract a larger audience of
women who resonate with the contemporary lifestyle
and aspirations we aim to embody. It will allow us
to showcase the dynamic and successful side of our
target market, empowering them to embrace their
achievements and celebrate their modern lifestyles.

Concept
Exploration
Communication Strategy Gadis Semasa KL

Logo
Design
Font
Type
Our logo’s design fuses modern elements with a hint
of retro influence to offer an appealing and classic
look. It combines a modern aesthetic with a retro
feel to perfectly capture the best of both worlds.
This results in a logo that is creative, apparent and
simple to recognize. Our logo stands out and makes
an impression due to its basic but attractive design.
It pays respect to the past while showcasing the
freshness and elegance of Gadis Semasa.
Colour
Palette
New
Typefaces
Communication Strategy Gadis Semasa KL
Keep On Trunckin’
#86B049 Turtle Green
#FF6D80 Watermelon Pink
#FFE01B Sun Yellow
New Fonts
Degular
Atyp
Sans-serif
Geometric sans-serif

2
Communication Strategy Gadis Semasa KL
Consumers
Engagement
Building
Brand
Loyalty
Building Brand Loyalty
Packaging Design
POS Design
Product Drops
Encouraging Engagement
Tagline & Hashtag
Brand loyalty is vital for fashion brands, driving
repeat business, fostering a competitive edge,
and generating positive word-of-mouth. Loyal
customers have higher lifetime value, provide
stability in challenging times, and allow for
flexible pricing. They also offer opportunities
for brand expansion and long-term success.

Discount & Special Promotions
Digital Store Voucher
Gadis Semasa KL can consider implementing various types of discounts, such as percentage-based discounts, seasonal
promotions, flash sales, or limited-time offers.
These offers create a sense of value and provide an opportunity for customers to try new products or styles. Ensure the
offer aligns with your profit margins and customer preferences to make it sustainable.
Communication Strategy Gadis Semasa KL
This encourages customers to return to Gadis Semasa’s
online store and gives them a sense of value and
appreciation. You can offer vouchers as a reward for
reaching a certain spending threshold, participating in
a referral program, or as a surprise gift during special
Buy 1 Get 1 free or Buy X Get Y

Packaging Design
Point of Sale (POS)
BOX
- Recyclable and reusable
- 3D logo gloss effect
Parcel Bag
- Visually appealing
- Bio-degradable
Point of Purchase (POP)
Communication Strategy Gadis Semasa KL
Hang Tags
- Garment care instructions
- Printed with soy-based ink
- Water soluble hang tag (strings and tag dissolves under running water)

Product
Drops
Communication Strategy Gadis Semasa KL

Social Media Content Mock-up
Encouraging
Engagement
Social media content can significantly benefit a local
fashion brand by boosting its visibility, engaging with the
target audience, and increasing brand awareness. Through
compelling visuals, captivating captions, and strategic use
of hashtags, social media platforms provide a cost-effective
way to showcase the brand’s products, trends, and style
inspiration. By consistently sharing high-quality content that
resonates with the target audience, the brand can establish a
strong online presence, drive traffic to its website or physical
store, foster a loyal community, and ultimately, increase
sales. Social media content serves as a powerful tool to
connect with fashion enthusiasts, build brand credibility, and
stay relevant in a highly competitive industry.
Communication Strategy Gadis Semasa KL

Community Events Poster Mock-up
Feedback and Reviews Mock-up
Communication Strategy Gadis Semasa KL
A community events poster can greatly benefit a local
fashion brand by creating awareness, generating interest,
and fostering a sense of community engagement. By
designing an eye-catching poster that highlights upcoming
fashion-related events, such as fashion shows, trunk shows,
or pop-up shops, the brand can reach a wider audience
within the local community. The poster can be displayed in
local businesses, community centers, or online platforms
to attract attendees and create anticipation for the brand’s
offerings. This not only helps in increasing footfall to the
event but also enhances the brand’s visibility and credibility,
establishing it as an active participant in the local fashion
scene.
Feedback and reviews play a crucial role in helping a local
fashion brand thrive. By actively soliciting and encouraging
feedback from customers, the brand can gain valuable
insights into their preferences, satisfaction levels, and areas
for improvement. Positive reviews serve as testimonials
that build trust and credibility among potential customers,
encouraging them to try the brand’s products. On the
other hand, constructive feedback helps the brand identify
and address any issues, refine their offerings, and enhance
the overall customer experience. By actively engaging
with feedback and reviews, the brand demonstrates a
commitment to customer satisfaction, strengthens its
reputation, and cultivates a loyal customer base.

TAGLINE
3
Irama Alunan Gadis Semasa
HASHTAG
#RancakBersamaGadisSemasa
#MasihGadis
#GadisSemasaGadisBergaya
Advertising
Concept
Photoshoot
5 Static Adverts

4
Brand
Collaboration
Influencer

5
Communication Strategy Gadis Semasa KL
Target
Consumer
Marketing Mix
Platform Identification

Communication Strategy Gadis Semasa KL

Communication Strategy Gadis Semasa KL
Reels
Platform
Identification
Reels