Communication Strategy Gadis Semasa KL

1
NEW BRAND IDENTITY
Gadis
Bandar
Communication Strategy Gadis Semasa KL
Communication Strategy . GSKL
New
Brand
Identity
Logo Design
Colour Palette
Typefaces
In our perspective, the meaning behind “Gadis
semasa” are often seen as individuals who actively
engage in various aspects of urban life. The
concept “Gadis Bandar”, they are women who are
confident, accomplished, and enjoy socializing with
friends, whether it is at cafes or during holidays and
weekends. To reflect this vision, we would propose
for this brand to explore a more urban and modern
aesthetic.
By showcasing women in attire that aligns with
urban life, such as stylish workwear or chill outfits
suitable for meeting friends, we can better convey
the concept of “gadis semasa.” This shift in imagery
and styling will help us connect with our target
audience, who are ambitious young women looking
for inspiration in their daily lives.
We believe this rebranding effort will enhance the
brand’s appeal and attract a larger audience of
women who resonate with the contemporary lifestyle
and aspirations we aim to embody. It will allow us
to showcase the dynamic and successful side of our
target market, empowering them to embrace their
achievements and celebrate their modern lifestyles.