BUILD Mag July 2023

A free digital magazine for small business owners. Packed with resources, tips and tools to help you grow your business.

A free digital magazine for small business owners. Packed with resources, tips and tools to help you grow your business.


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A magazine for small women-owned businesses




5 Tips from

a Brand


to make your life easier

On Our Bookshelf

Homeopathy &Stress

Dr. Zahraa Kazee


Who is your


spirit animal?






TOP 6: Free AI

Websites for your




What I'm reading & What

My Kids are Reading


Editor's Note


Small Business Feature



Free Business Resources

Editor's picks for free resources

available to business owners


5 Secrets to Your Brand Strategy

Maylene Seah shares her thoughts


Your Spirit Animal: Madagascar


See yourself here?


Visit Kenya

Spotlight on this bustling African country


FOOD: 5 Healthy Dessert Treats


BOOKS: On Our Shelf

What we're reading this month



Pour yourself a coffee and settle in to read

about this incredible go getter spirited


B U I L D I D E A S | 2

Editor's Note

It has been an incredible month of growth. I just need to remember how to

replicate this! The thing is though, growth is very different to each person.

Growth may not always be directly proportional to revenue or profit

generated, but it could be growth in learnings, growth in brand awareness, or

for me - growth in being more confident about what I'm doing.

How are you growing? What are the things that you want to focus on and

encourage growth?

Sometimes we get so caught up in buzzwords, they start losing any meaning. I

recently came across an announcement of someone being nominated for an

award and I had to cut through so much of jargon just to understand firstly

what the award was about and secondly why the nominee was being selected.

We're so flippant about throwing things around like growth, impact driven,

collaboration, innovation and and and... But if we actually attach meaning

behind these words they would hold so much more value.

So, having said that. Take some time to think about your own growth, whatever

that may look like for you. And be proud of what you have achieved, even it is

partially towards a bigger goal. That small step, is growth.

I certainly did not plan this, but I love how all this talk about growth is

happening in an issue which has green accents!

Part of growing is learning and we have some incredible workshops and a

webinar coming up soon that would certainly give you the kind of nourishment

you need to grow.

Get cosy, grab a cup of whatever fills you with joy and indulge in our best issue



Just changing the world. Nothing fancy...

B U I L D I D E A S | 3

How Homeopathy

Can Help You Manage Stress

Dr Zahraa Kazee is a homeopath who specializes in working with

women and children. Her special interests include working with

endocrine disorders such as insulin resistance and hormonal

imbalances. Dr Kazee believes in bringing holistic healthcare to

her patients, by supporting their mental, emotional and physical


As a small-business owner, stress can

inevitably creep up on us. There is a

constant mental and physical to do list,

maintaining standards and managing

external factors that can make each day


In this article, I hope to share with you:

1. How to identify stress

2. How to manage your stress

3. How to prevent burnout from

prolonged stress

We know we’re stressed out, but what is


What does stress look like?

We’re all different and unique and an

individual will respond to stressors

differently. Creating awareness of your

personal experience with stress and

channeling your energy into identifying

early and sustainable responses is crucial.

Muscle tension, headaches, fatigue,

digestive issues, brain fog are a few of the

symptoms associated with chronic stress.

Over time, a build up of stress coupled

with the physical effects on our bodies

leads to burnout and mental fatigue.

Stress is a normal physiological response.

In fact, the human body is designed to

experience stress and react to it. When

you experience changes or challenges,

your body produces physical and mental

responses. That’s stress.

In short doses, your body responds to

stress by increasing your heart rate and

breathing, we often call this our “Flight or

fright” response.

How do I fix it?

It’s important to realise that stressors will

always exist, but how we assist our body

in responding to them is essential. Below;

I’ve introduced my 3 favourite

complimentary medicine suggestions for


The constant stress stimulus has a

significant impact on our body and

consequentially our mental, physical and

emotional well being.

B U I L D I D E A S | 4

Cycle of Magnesium Deficiency

1. Magnesium

Magnesium is a component for over 300

pathways in our body. Stress depletes our

magnesium stores and low magnesium stores

causes a stress response in the body, so

introducing a good quality magnesium stops

that cycle from occurring.

Magnesium is great for muscle tension,

headaches, restlessness and sleeplessness.

2. Ashwagandha

This powerful adaptogenic herb has become

very popular for its use in stress and anxiety.

Ashwagandha helps the body cope with stress,

and promotes restful sleep. Take it in the

morning if you need to feel calm throughout

the day, or at night if you’re having trouble


3. Homeopathic Remedies

Homeopathic remedies often get overlooked,

but there are so many powerful remedies that

can assist your health. A good homeopath will

help you find the remedy that best suits your

needs and symptoms. Some of my commonly

used ones are:

-Argentum nitricum, which I love for

anticipatory anxiety (if you’ve got a pop-up or


-Kalium phosphoricum is great if you’re

exhausted from overwork or illness and feeling

a deep sense of anxiety and inability to cope.

-And Ignatia amara, if you’re mentally and

emotionally stressed.

As a small business owner; you’re taking

care of so many things but it’s important

to take care of your wellbeing too!

I've managed my stress, now what?

Despite the stressors in our environment

remaining unchanged; the aim is to adapt

our bodies and minds to manage stress

better. But we need to recognize that

prolonged and excessive stress leads to

burnout, and the ideal is to prevent that

burnout by:

1. Eat a balanced diet (our food is our fuel

and determines a lot of how we feel)

2. Get some movement in (the

endorphins are incredible for you)

3. Practice good sleep habits (so you’re

operating with a refreshed mind)

4. Take a break when you need it

(sometimes a little breather allows us to

return to work with a different

perspective and better outcomes)

Your small business, your ideas

and your work ethic are inspiring,

and in the same way you put

energy and love and care into your

business; you need to channel

some of that care towards


B U I L D I D E A S | 5

B U I L D I D E A S | 6




BUILD caught up with the founders of 27Pinkx for this issue of the

Small Business Feature. These dynamic sisters, Anjum and Khatija,

started from hosting makeup workshops, and when they realised

they could offer this market so much more - they built 27Pinkx

Who or what is 27Pinkx?

27Pinkx is an internationally award winning beauty destination where our goal

is to make women feel good. A place you come to, to find confidence and

inspiration when it comes to how you look and feel.

27Pinkx is made up of a spa in Johannesburg Sandton; a beauty bar in Pretoria

and an online store.

Our vision is to bring the best beauty from experts from around the world to

South Africa. Our Spaces are not only beautiful but we have expertise,

technology and the world's leading products .

B U I L D I D E A S | 7

How did 27Pinkx come to be? What was the inspiration behind

starting your own business? Tell us the conception story for your


If you know us, you’ll know it was always a childhood dream . The journey

began with makeup workshops 10 years ago . We were still studying and we

would host makeup workshops on weekends and after hours, this became

very successful and we quickly grew out of our space and that was when we

opened the 27Pinkx beauty Bar in Pretoria .

Share one of the most triumphant moments in your business


There are so many from being featured in Vogue India, to winning the

ISCLINICAL global world star award in Los Angeles .

Share with us something in your business model that didn’t work,

that you needed to pivot. Did you yield a better result?

Not outsourcing trying to do everything ourselves.

It's important to hire your weaknesses.


Did you have any unsuccessful business ventures prior to

27Pinkx? Share your experience

Yes and we only learnt from these, It wasn’t really a business venture but

Covid taught us so much. Three months prior to Covid we opened The

View Spa in Sandton and that was very challenging.

B U I L D I D E A S | 8

What, in your opinion is something that is often over-looked as

a small business, but that you have learnt is really important

to pay attention to, for the success of your business?

Always have a plan B ready. One important lesson came when we learnt

that our our busiest and most skilled therapist had to resign due to family

circumstances . As soon as we found this out we had to start working on

plan B .

Our target audience is small women-owned businesses, which you

can relate to. Would you like to share any advice or insight for

other aspiring businesswomen, that you learnt from owning and

running your business?

We’re lucky enough to be working in an age where technology has become

so advanced, we can connect from all over the world, Its important to

always research trends, be on trend and be adaptable


B U I L D I D E A S | 9


Small Business Owners

Resources - 6 Free Useful Websites!

Sharma Deepak of @askyourdigitalagency on Instagram shares some

very useful free websites that can help you automate business functions.

Did we mention FREE!

Fireflies AI

Automatically record and transcribe

meetings. Transcribe meetings across several

video-conferencing apps, dialers, and audio


Integrates with apps like Google Meet, Zoom,

Teams Webex, Ringcentral, Aircall and other



Free one page landing sites with hundreds

of free templates to choose from.

You can use it to create a personal profile

or a landing page to capture emails.


The site offers free high quality images

without backgrounds. You can use the

millions of PNGs for brochures, artwork,

websites and more.


Edit photos and create stunning designs

right in your browser, on your phone or

desktop for free. Start from an empty

canvas, a photo, a video or select one of

our professionally crafted templates.


Dictation accurately transcribes your

speech to text in real time. You can add

paragraphs, punctuation marks, and even

smileys using voice commands.


Ever come across an app or software that

would be perfect for what you need it to

do, but it may be too expensive? Enter

AlternativeTo. Simply input the software

you would like to find an alternative to and

the website will give you options.

B U I L D I D E A S | 1 0






B U I L D I D E A S | 2 5


"Small" Business

Zuhayrah Khan

Zuhayrah is a Grade 11 student and aspiring business woman. She has a

few projects on the go and recently founded Millennial Marketing, a

social media and graphic design agency.

I hope this article encourages others to think BIGGER and aim for the stars


Why call us a ‘small’ business when what we do is nothing short of building

an empire?

We are pioneers of our fields, paving the way for young entrepreneurs to be

brave enough to try. We give form to our dreams and aspirations. Carving

the way to success with blood, sweat and tears, we are everything but


The term 'small' is used as a construct by society to limit our potential. A

way of subconsciously classifying and categorizing us. No, we are Goliaths

of our industries, who know no bounds to our ambitions. What we lack in

numbers, we make up for in gumption and sheer stubbornness. Never giving

in to the darkness of quitting. Shouldering the weight of a growing

superpower while still somehow managing to be a human. Do you want to

know what it takes to run a business? Let’s take a look…

A dream. That is where any business stems from. A vision for the future that

translates into action. A way of escaping the chains of the system, breaking

the generational gap and building something of your own.

B U I L D I D E A S | 1 2

A business is only as strong as the people behind it. That is what’s required,

a network of support. Running a business is no easy task. Having a support

system of friends and family is essential in building from a solid foundation.

These are the people who make your dream possible.

You run your business, essentially, by yourself. You are the CEO, manager,

labourer, finance officer, marketer and sales representative and delivery guy

all in one. You begin to encompass your business as it becomes who you are.

A Moghul of your industry. It takes over major aspects of your life, leaking

into your personal life. A sacrifice in it’s own right.

Your dedication is put to the test. Trial by fire as your business begins to

boom. It is easy to give up when sales are low and your income is dwindling.

Conviction and consistency are determining factors in your business’


You need to adapt with the latest trends and change with the times, to

keep your business relevant. Think about it, would you buy a Nokia 3310


Taking all this into consideration, businesses trudge through the obstacles

thrown at them and beat the odds to defy the laws that define them.

Working everyday to make the dream work and leave a legacy behind. Now

do you understand why no business is small?

B U I L D I D E A S | 1 3



to Capturing the Hearts and

Minds of your Dream Customers

Maylene is an award-winning brand strategist and designer at studio NOOR ANISA, founder of

Poppetry (sold in 2020) and multitasking mum of two, who dreams of elevating the ummah, one

brand at a time. Maylene helps visionary small businesses become recognised, remembered

and raved about as the GO-TO with a captivating brand.

Hands up if you’ve ever felt like you’re When I had my first small business –

getting overlooked by your dream Poppetry – inspiring faith in little ones

customers, or are attracting the wrong

ones? And that means you are not

getting the consistent sales you desire

to grow your business and make a

positive impact, and give you the

freedom to focus more on what really


through modern, Scandinavian-inspired

home decor, I had spent 2 years

perfecting a kids prayer mat that was

unlike any in the market. It was a labour

of love, and I was elated when a wellknown

Islamic toy store wanted to place

a wholesale order for them.

Even though you pour your heart and

soul into your business and know deep

down you’ve got something amazing

that will make a difference to others, you

can’t help feeling frustrated, or feel your

confidence and sense of worth crumbling

a little.

I want you to know – you are not alone.

The joy and excitement quickly turned to

disappointment, and even a streak of

anger, when the stockist suggested I

should be selling the prayer mats at a

fraction of the price, which was even

lower than what I had spent making

them. She had not been able to shift the

mats. And many other mats in the

market place were a lot cheaper.

B U I L D I D E A S | 1 4

Of course it felt like a punch to the guts.

But I decided to analyse the situation

and come up with a plan. Turns out, it

wasn’t because my products were bad or

I wasn’t worth it.

We were both based in the UK, and we

had quite different audiences. My

customers were also loyal to my brand.

Instead of lowering my prices, what I did

next led to the prayer mats being

successfully sold out at a premium price.


My products at Poppetry were NOT for

everyone. They were for parents who

wanted to inspire 2(not fear-monger)

their kids to love Islam; who love the

clean, Scandinavian aesthetic for their

home and who were willing to pay a little

more for well-made products, instead of

buying cheaply mass-produced pieces.

This wasn’t most of my stockist’s


Wherever you are at in your business, you

can also have a captivating brand that is

recognised, remembered and raved about as

the go-to, and that your dream customers love

and value.

As someone who has worked in top

branding agencies on global brands like

Unilever and Proctor & Gamble, and also

built a well-loved small business from

scratch and then sold it, here are 5

valuable lessons I’ve learnt that you can

implement today.



95% of purchasing decisions are made

subconsciously. Which means people buy

based on how they feel about and what

they perceive of your brand – whether

it’s through storytelling, the packaging

experience, store interiors etc. Instead of

just listing benefits, 3I focused on how a

parent would feel to see their kids

praying on my mats, and the positive

changes that would bring. In my

promotional video, the prayer mats are “a

space to reset emotions”, “a fun spot for

tummy time or to play imam” and to

“come to prayer, come to success” .

What are their frustrations, fears, wants,

desires? What do they struggle with


daily? What brings them joy? This meant

my messaging was really speaking and

connecting with the people I wanted to

serve. And because they feel validated

and understood, they are aware that I

may have the solution they’ve been

looking for.

B U I L D I D E A S | 1 5



With Apple, it’s about thinking differently with innovative yet easy-to-use sleek products.

Nando’s is well-loved for its flame grilled peri-peri chicken and wit. Poppetry was always

about inspiring faith in little ones with home lifestyle decor that has a Scandinavian twist.

What’s important, is that this is consistent in every aspect of the customer journey, from

your social media to your website, and even the brands you collaborate with.


My mats weren’t selling so well on their own. So I bundled them up as a “gift of Salah”, and

included items such as a tasbih, tote bag, qibla sticker, colouring Salah tracker, “Allah is

wherever you are” cloud pin, and made the whole unboxing experience unforgettable. 5The

other items weren’t expensive to produce, but they were in a similar style and added to

the whole “learning to pray” experience, which meant I could keep prices at a premium.

Which tip are you most excited about implementing? Are you ready to elevate your brand

so that you are standing out to your dream customers as the best and only option?

Connect with me on social media to let me know! In the meantime, own your brilliance –

I’m rooting for your success.

Maylene Seah

Brand strategist | Designer @studio.nooranisa

Save the Date!


Are coming together to bring you a FREE Webinar on

Maximising Brand Strategy for Your Small Business

Date: 29 August 2023

Time: 10:30am to 11:30 (SA TIME) Details to follow

B U I L D I D E A S | 1 6

Are you



As a small business consultancy, BUILD has

come across numerous cases where

business owners are not pricing their goods

adequately. Not well enough to see the kind

of profit that they're hoping to.

Often as entrepreneurs and startups, we

don't consider the time we put into making

things happen as part of what makes up our


Whether this time is creating products,

drafting documents to send to clients,

driving to get resources to make products -

all of these things in a normal business

situation would be considered billable.

As small businesses we are trying to keep

costs down so that we can be as affordable

as possible to our potential clients. And while

that may work to some extent it is not

making too much sense for you as the

business owner and sometimes sole


So what can you do to measure your costs

better, and by extension allocate pricing for


Before we get into any Pricing Strategies -



At our last BUILD workshop, we spent

some time discussing Business Operations

within your business and how to do an

efficiency audit. The idea was to assess

how much time you spend as a business

owner within each of the functions of your


The functions can be divided into Financial,

Production, Logistics etc.

After understanding how functions are

meant to support each other to ensure

the most efficient outcome, attendees

completed an exercise to do an audit on

their businesses and have actual data to

corroborate with how they think they

spend their time.

If you would like more information on how

to do an actual business audit contact

BUILD and we can help you undertake this


B U I L D I D E A S | 1 8

At the end of the audit you will be able to

firstly assess how much time you spend

doing what, but it will also help you identify

which functions are costing you money.

Many times, clients do not think to add the

cost of driving two blocks away to deliver a

customers product. But if you are doing that

drive 3 times a week or even 6 times a

month - that's a cost! And if you're not

including that in your pricing then you are

giving that away.

So before we even get into HOW you need

to be pricing; your first step is to make sure

that you have considered ALL your costs in

the equation.

Now on to some common Pricing Strategies:


This is the most commonly used pricing

strategy. The formula here is to add up the

costs of the product or service and add to

that a percentage markup, which is your


This can be a good strategy if firstly you are

covering all your costs, and secondly you

have a decent markup. A 10% markup may

make this product or service low priced and

attractive to customers but is this

sustainable for you in the long run? You

need to work out a profit margin that your

customer would still pay for, and that makes

business sense to you.


This is another common pricing strategy

used by small businesses. Matching your

competitor does not necessarily mean you

will be more attractive to potential

customers. Coming in lower also does not

mean you will move your competitor's

customers to you. Is there more value being

added? How does the product differ?

It is a good idea to keep your finger on the

pulse and know what your competitors are

charging, but your product or service

offering may have added value that your

competitor does not.


This strategy helps new entrants get in to

new markets. The idea here is to start at

low pricing to entice the market and build

brand awareness and trust with customers

and gradually increasing prices over time.

This is risky and may not always work.

Make sure you have a clear plan on how

you will implement this. At what points will

you start increasing prices and by how

much - timelines, sales revenue thresholds



Here you are setting the standard of

pricing as there are no comparative

products in the market. You have to be

careful not to get carried away - too high

and you might lose credibility with your

market indefinitely.

Choose the Pricing Strategy that best suits

your business model. Think carefully

about things like how your product differs

from competitors, what value does your

product or service offer, are there

alternatives for your brand? Take into

consideration things like your packaging

and branding and how that sets you apart.

Pricing is not only about how much your

competitor is selling it for; or being as low

as possible. It needs to be a carefully

implemented strategy that you are

consistent with throughout all your

product offerings and services.

B U I L D I D E A S | 1 9



S P I R I T A N I M A L ? ( M A D A G A S C A R V E R S I O N )


You are liked and

respected. You can do

the talking and get

people on your side. You

need a strong team to

support you.


You are a no nonsense

leader. You stand up for

yourself and will not take a

no very easily. You are

loyal. You love to network

and collaborate.

KINg Julien

You are here to have fun!

You can charm your way

around. People love your

energy and will stick

around just to see what

you have planned next.


You are calculated and data

driven. You are always

coming up with new plans

and ready to pivot as soon

as something doesn't work.

You are a problem solver!

B U I L D I D E A S | 2 0

Visit kenya

Profiling another African country rich in agriculture and wildlife,

Kenya is a delight to anyone that visits its vast and breathtaking


Nestled in the eastern region of Africa,

Kenya is a country that effortlessly blends

breathtaking landscapes, abundant wildlife,

vibrant cultures, and a rich historical legacy.

From its thriving wildlife parks to its bustling

cities, Kenya has become a must-visit

destination for travelers seeking an

unforgettable African adventure.

Geography and Wildlife

Kenya's geography is a kaleidoscope of

wonders. It is bordered by the Indian Ocean

to the east and shares its borders with

Ethiopia, South Sudan, Uganda, Tanzania,

and Somalia. The Great Rift Valley runs

through the country, gifting it with stunning

landscapes, such as the majestic Mount

Kenya, Africa's second-highest peak, and

the picturesque Rift Valley lakes.

The country's diverse ecosystems have

made it a wildlife enthusiast's dream come

true. Kenya's most famous wildlife reserve,

the Maasai Mara National Reserve, is home

to the Great Migration, where millions of

wildebeest, zebras, and gazelles traverse the

plains in search of fresh grazing lands.

This spectacle is considered one of the

most magnificent wildlife events on the


Beyond the Maasai Mara, there are

numerous other national parks and

reserves, such as Amboseli National

Park, Tsavo National Park, and Samburu

National Reserve, where visitors can

spot the "Big Five" (lion, elephant,

buffalo, leopard, and rhino) and a

plethora of other wildlife species.

Cultural Heritage

Kenya is a melting pot of cultures, each

with its own unique customs, traditions,

and languages. The Maasai people,

easily recognized by their vibrant red

clothing and distinctive beadwork, are

renowned for their deep connection

with nature and their semi-nomadic

lifestyle. The Swahili culture, influenced

by centuries of Indian, Arab, and

Portuguese traders, is prevalent along

the coastal regions, with Mombasa

serving as a significant cultural hub.

B U I L D I D E A S | 2 1

Additionally, Kenya boasts a rich

archaeological heritage, with various sites

like Koobi Fora and Olorgesailie providing

valuable insights into the early

development of humankind. These sites

have revealed ancient tools and fossils

dating back millions of years, making Kenya

an important destination for archaeologists

and paleontologists.

Nairobi - The Capital City

The bustling capital city of Nairobi stands

as a testament to Kenya's progress and

modernity. With its vibrant markets,

contemporary skyscrapers, and cultural

attractions, Nairobi offers a unique blend of

tradition and modernity. The Nairobi

National Park, located just a stone's throw

away from the city center, allows visitors to

witness wild animals grazing against the

backdrop of the city skyline, offering an

extraordinary experience.

Nairobi is also home to the David Sheldrick

Wildlife Trust, a sanctuary for orphaned

elephants that provides excellent

rehabilitation and conservation efforts.

Visitors can get up close and personal with

these majestic creatures, creating

unforgettable memories while supporting

critical conservation initiatives.

The Kenyan Spirit

One of the most striking aspects of

Kenya is the warm and welcoming nature

of its people. Known for their hospitality

and sense of community, Kenyans

embrace visitors with open arms, eager to

share their culture and traditions.

Whether it's joining a Maasai dance,

savoring Swahili cuisine, or participating

in traditional ceremonies, visitors to

Kenya often leave with lasting memories

of the genuine connections they've made

with the locals.

In conclusion, Kenya is a nation of aweinspiring

beauty, captivating wildlife, and

a rich tapestry of cultures. Its

commitment to conservation, paired with

its warm and inviting people, makes it an

unforgettable destination that leaves a

lasting impression on the hearts of all

who visit. As travelers continue to explore

this enchanting country, it is essential to

remember the significance of responsible

tourism, ensuring that Kenya's wonders

remain preserved for generations to


B U I L D I D E A S | 2 2

5 Healthy Dessert





2 tablespoons Dutch process or dark

cocoa powder (not regular cocoa


½ cup full-fat plain Greek yogurt

1 ½ tablespoons maple syrup


Mix everything together in a bowl. It will be very thick at first, but it will

smooth out once the cocoa powder incorporates. If your yogurt is very

thick, you can add ½ to 1 tablespoon water to get a bit lighter texture, but

all yogurts vary. (Also, you can always add a little more cocoa powder or

maple to adjust to your own taste.)


Credit: www.acouplecooks.com


2 ripe medium bananas

1 ½ cup dark chocolate chips* (5 ounces)

1 tablespoon refined coconut oil

1 pinch salt

Toppings (optional): 2 tablespoons each crushed peanuts,

crushed pistachios, and all natural sprinkles


Freeze bananas and slice. Make sure you have your dark chocolate

melted ready. Dip the slices in one at a time and place on parchment or

baking paper. Sprinkle your toppings and return to the freezer. Serve

from frozen

B U I L D I D E A S | 2 3


Credit: wwwacouplecooks.com


4 ripe bananas, peeled

1 tablespoon milk of choice or water (optional)


Slice bananas and freeze them for at lest 3 hours

Place in a blender and blend until smooth add milk if you would like.

Add honey if you want it sweeter.

You can eat immediately or refreeze. This makes it more scoopable

This is best eaten the day it's made.

You make find icicles forming if left for too long


Credit: www.acouplecooks.com


2 pounds strawberries, hulled

1 cup granulated sugar or alternative

3 tablespoons lime juice

1 pinch kosher salt

½ cup ice


1. Place the strawberries in a food processor or high-powered blender and puree. Add

the sugar, lime juice, salt and ice and puree until smooth. (To make ahead, you can

refrigerate at this point until you want to churn, up to 2 days.)

2. Pour the mixture into an ice cream maker and freeze for 20 to 25 minutes. The texture

will be very frosty and creamy at this point. Serve immediately. Or, line a container

with parchment paper and freeze up to 2 hours day of. Store in a parchment lined

sealed container for up to 1 week; allow to come to room temperature for about 20 to

30 minutes before scooping.

B U I L D I D E A S | 2 4


300g Philadelphia cream cheese

1 tbsp honey (or more to taste!)

1 tsp vanilla


1 cup oats

1 tbsp coconut oil, (it's a heaping


1 tsp cinnamon

1 tsp honey


Credit: homemademastery.com

1. Mix the ingredients for the filling in a bowl with a fork until combined.

2. For the crust blend the ingredients until you get a crumbly, but sticky mixture.

3. Spread the ingredients for the crust in a container of your choice. Then press

the mixture for the crust down and flatten with a spoon.

4. Spread the filling on top and flatten with a silicone spatula.

Freeze for at least one hour and pop the cheesecakes out of the silicone cups

then transfer to the fridge (or freeze again*). Refrigerate for 3-4 hours or


On Our Bookshelf

What we're reading

Lincoln Lawyer

Michael Connelly

Let the record show I read the book BEFORE I watched the

Netflix series!

Lincoln Lawyer is 2005 book, and tells the story of Mickey

Haller. An attorney in Las Angeles who works out of his

Lincoln - hence the name Lincoln Lawyer.

It is a legal drama, the kind that I absolutely love. It is clever

and witty and all those delicious things a book ought to be.

I have not yet read all the books written in this series, but I definitely intend to!.

Mickey is on the lookout for high paying clients, and that usually comes with high

drama and lots of twists. It's a yes from me and I will eventually get to all in the series.

The McKinsey Way

Ethan M. Rasiel

This is on my list of professional development books to

read. I have not yet finished this book, but I am so

impressed with the level on insight provided into the

Management Consulting industry.

McKinsey has always been considered one of the pioneers

of this industry and having a book written by ex-McKinsey is

a delight.

B U I L D I D E A S | 2 6

What my Kids are Reading....

Not sure if this is an occurrence in every home, but if I can't

find my kids, the most likely probability is that they're stuck in

a book! Two of my kids are avid readers and one needs to be

coaxed. Here's what they're reading and enjoying...

The Naughtiest Girl

Enid Blyton

We are back to Enid Blyton books this month it seems. My

youngest has read a few of the Naughtiest Girl books and

just recently found a few more tucked away in her school

library. Enid Blyton is always a hit with the young crowd.

This book is particularly entertaining because the

protagonist has decided she will do everything she can to

be the naughtiest girl in school!

Code Name Bananas

David Walliams

David Walliams is one of the bestselling children's book

authors globally. He has a witty and fun style of writing. My

daughter lapped this book up in no time (despite it's rather

intimidating page quantity!)

Set in World War II, this book follows the adventures of a

little boy and his friend Gertrude (the Gorilla). It is a hoot,

recommended for kids 8-13 years

Hardy Boys

Franklin W. Dixon

Still keeping with the retro theme from last month, my

eldest daughter discovered a few Hardy Boys books and is

loving the amateur sleuth series.

She says it is a little more fast-paced than Nancy Drew and

the banter between bog brother Frank and Joe is possibly

what makes it funnier too.

B U I L D I D E A S | 2 7

R E A D Y - T O - B A K E















w w w . c a r r i n g t o n c o o k i e s . c o . z a i n f o @ c a r r i n g t o n c o o k i e s . c o . z a

@ c a r r i n g t o n _ c o o k i e s 0 6 0 5 0 5 2 0 2 9 / 0 8 2 7 0 3 7 0 3 6

Do You Want to Join

the BUILD Network?


If you are a small (really small) business, not formally

registered, running a business from home, and you are looking

to grow your business/brand but have no idea how to get

started and what tools you need - this is for you.


Our first cohort of women-owned businesses is ready to go. If

you are keen to join the next one which starts in May 2023,

drop us a mail and we will forward an application and

informational guide. It's that simple.


As a social enterprise BUILD is offering its business consulting

services to small women-owned businesses at no cost. As part

of a 4 month programme you get free consulting sessions,

design packages and access to workshops.

Join the Network that's changing the world!

B U I L D I D E A S | 2 9


Do You Want to

Support the BUILD


Any sized business or organisation that would like to invest its

Enterprise Development funding or any other funding towards

the development of these small businesses that are part of our



Enterprise Development Funds: If you have funds ring-fenced

for this purpose they can be used at BUILD for full ED


Sponsorship: You can sponsor towards the programmes in

whichever capacity you choose.

Advertising: Advertise with us. Revenue goes towards the

business development of the BUILD Network members

Paid Services

If you are small business that just needs some business

consulting but does not want to be part of the 4 month

programme, we can help you for a nominal fee. Contact us for

more information.

B U I L D I D E A S | 3 0









B U I L D I D E A S | 3 1

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