2023 HOF Booklet

Andre Beaupre ‘75
Co-founder
Soulful Advantage
Andre’s career spans corporate,
communications agency, non-profit,
higher-ed and deep entrepreneurial
experience.
With his life and business partner
Karen Ann St. Laurent Beaupre, he
co-founded Beaupre & Co., a national
communications firm ultimately acquired
by Brodeur Partners and Omnicom
Group, Inc., a New York Stock Exchange
Fortune 200 company.
Beaupre & Co. measurably increased
brand loyalty and valuation for hundreds
of clients. Nearly 50 were acquired in
M&A (merger and acquisition) deals by such technology industry giants as
IBM, Cisco, Oracle, Microsoft, HP, Verizon, Symantec, Canon, Saint-Gobain and
Dassault Systemes.
In 2017, he co-founded Soulful Advantage, a strategic consultancy at the
intersection of purpose and profit. The firm helps businesses authentically
expand social impact, increase stakeholder support, improve workplace
culture, meaningfully communicate purpose and gain competitive advantage
He is the author of The Purposeful Nine (2021), a best-selling business book
that tells the stories of nine inspirational business leaders, why they became
more purposeful and how it created remarkable competitive advantage.
His passionate collaboration with UNH includes Board positions with the
UNH Sustainability Institute Advisory Board (current) and UNH Foundation.
Across two decades, he provided pro bono communications counsel to
UNH Presidents and Communications leaders. Andre and Karen created the
Beaupre Entrepreneurial Scholarship, supporting Somersworth High School
students attending UNH. He earned a B.A. in Communications from UNH in
1975.