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TIMB-SYWTProdShow-2023-v3

Do you want to bring This Is My Brave to your community? Let us introduce you to The Brave Way of show production!

Do you want to bring This Is My Brave to your community? Let us introduce you to The Brave Way of show production!

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PR/Marketing Coordinator<br />

The PR and Marketing Coordinator is responsible for the promotions of the This Is My Brave - The Show within<br />

your city and surrounding communities. This encompasses news --TV, Radio and Print -- social media and<br />

(when appropriate) distribution of printed promotional materials including posters/postcards/flyers<br />

Term limit is usually two years.<br />

Qualifications:<br />

• Commitment to the mission of This Is My Brave, Inc.<br />

• Commitment to the pillars of This Is My Brave, Inc.’s Theory of Change<br />

• Knowledge of the local community<br />

• Strong connections with news people and social influencers<br />

• A background in PR or marketing is preferred<br />

• Completed Training<br />

At all times:<br />

Uphold our Brave Pillars - the non-negotiables that are necessary to produce the desired<br />

outcomes of This Is My Brave<br />

• It is alot to stand up and be Brave! Those who choose to do so must be affirmed and supported at all<br />

times by our volunteer production team.<br />

Build Brave buzz<br />

• To honor the work of our storytellers, the production team must spread the word about the show.<br />

The Brave efforts of our storytellers cannot go unnoticed! As a member of the production team,<br />

you have the important responsibility of building Brave buzz within your community. Let everyone<br />

you meet know about this event! Do it for the storytellers!<br />

In addition:<br />

• Review So You Want to Produce a Show.<br />

• Identify and target various news, radio and digital outlets for coverage of This Is My Brave [your city]<br />

• (optional) Recruit PR/Marketing team members whose skill sets align with this job description<br />

• Promo Material Coordinator - Will coordinate the design and distribution of Audition and Ticket Flyers<br />

• Attend Production Team team-building event.<br />

• Complete all Production Team Training Modules as provided by This Is My Brave, Inc.<br />

• Complete Production Team agreements and “pledge”<br />

• Ensure that PR/Marketing efforts is working to achieve the stated goals<br />

• Coordinate with the Producer on a regrouping of efforts should<br />

PR/Marketing targets begin to slide<br />

• Attend Weekly/Bi-Weekly Production Team meetings<br />

• Facilitate (at least once during Productions, in coordination with other<br />

Team members) This Is My Brave [your city] Production Team meetings<br />

Estimated Time Commitment:<br />

• 5-10 hours per week -- see chart in producer description on page 11<br />

JOB DESCRIPTION<br />

Tips: Make invitations to local VIPS -<br />

mayor, city council members or members<br />

of local government (board of supervisors,<br />

for example), reps from community<br />

foundations with an interest in mental<br />

health, hospital orgs, mental health<br />

facilities / large practices<br />

www.thisismybrave.org<br />

@thisismybrave<br />

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