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SOFTWAREfocus<br />

AssetTagz<br />

David Chadwick looks at the<br />

role of AssetTagz in delivering a<br />

comprehensive asset<br />

management solution using the<br />

ubiquitous barcodes, QR codes<br />

and RFID tags<br />

This is the age of the QR code. From<br />

supermarket reward cards to<br />

downloading apps for train and plane<br />

tickets, online payment apps and much<br />

more, the ability to waltz through boarding<br />

gates and turnstiles, access store special<br />

offers, and pay bills gives smartphone<br />

users a magic wand that serves to simplify<br />

most commercial transactions. With the<br />

bulk of the population walking around with<br />

these devices in their hands the<br />

convenience of digitally uploading a wodge<br />

of personal information at every access<br />

point far outweighs the fact that every<br />

transaction, bit of travel, and preference is<br />

being recorded and used to update your<br />

personal profiles and influence future offers.<br />

That raises a couple of problems for some<br />

members of the public. The first is the<br />

disinclination or inability of some sections of<br />

society to avail themselves of the<br />

technology, and the second is the<br />

uncontrolled proliferation of apps used by<br />

private companies, such as car park<br />

operators, which exacerbate the issue.<br />

This is a personal view of course.<br />

Having downloaded four airline<br />

and two train operator's apps<br />

in the last couple of months,<br />

I am delighted with the<br />

convenience and ability<br />

to streamline my<br />

journeys through an<br />

app, or by<br />

presenting a QR<br />

code whenever<br />

required. The<br />

sheer amount of<br />

information processed by each was no<br />

more than I would have already provided,<br />

and it enabled two-way communication<br />

between myself and my supplier.<br />

Furthermore, using bilateral<br />

communication, I was kept up to date with<br />

scheduled timings and possible delays,<br />

and changes to boarding gates and more.<br />

ASSETTAGZ<br />

This is all old news to AssetTagz though, a<br />

company that has been using similar<br />

technology to identify, optimise, and report<br />

on a wide range of construction assets<br />

since its formation in 2008. Instead of being<br />

perceived as a personal imposition, the<br />

ability to access and manage huge<br />

amounts of information generated to<br />

optimise and control an asset of any size is<br />

vitally important to manage its efficiency<br />

and rein in costs.<br />

QR codes weren't so ubiquitous in<br />

AssetTagz' early days, when RFID devices<br />

were used on major projects to monitor the<br />

operation and condition of a massive<br />

network of water pipes, pumps, and<br />

pumping stations in the southern regions of<br />

Africa. This vital bit of infrastructure used<br />

the information captured and relayed by the<br />

devices to maintain a freshwater supply to<br />

millions of Africans.<br />

Since then, the company has developed<br />

its expertise globally, embracing new<br />

technologies and extending its capabilities<br />

within and beyond the construction industry<br />

to provide a comprehensive platform that<br />

integrates the mass of information available<br />

from ERP systems like Oracle, SAP and<br />

12<br />

November/December 2023

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