Diversity and Inclusion in the workplace

Diversity and
Inclusion in the
workplace
How well are businesses progressing?
savanta.com
Make Be tte r D e cisions
1

Diversity and Inclusion, how well are businesses progressing?
Are businesses taking
actions to guarantee
Diversity and
Inclusion?
At the end of 2020 (during the height of the Covid-19
pandemic), Savanta asked businesses in Great
Britain whether they had taken any specific actions
on Diversity and Inclusion in the workplace.
At the time, just 3 in 10 businesses had undertaken
some form of Diversity and Inclusion action, such as
developing a formal Diversity and Inclusion policy or
conducting Diversity and Inclusion training for all
staff.
Now, three years later, Savanta wants to know if
things have changed and if there is a greater focus
towards these initiatives and a greater influence on
decision-making policies.
savanta.com
2

Diversity and Inclusion, how well are businesses progressing?
We asked GB businesses if they had:
1
2
Developed a formal Diversity
and Inclusion policy
Conducted Diversity and
Inclusion training for all staff
32%
Almost one-third of GB businesses
confirmed they had actioned some
form of Diversity and Inclusion
measure. This is a 2 percentage
increase compared to 30% in
2020.
savanta.com
3

Diversity and Inclusion, how well are businesses progressing?
Overall, we see an increased number of
businesses adopting Diversity and
Inclusion policies and actions across the
whole of Great Britain.
London is the region with the highest proportion of
businesses taking action on Diversity and Inclusion
(36%), however, it shows a decline of 1pp since 2020.
SCOTLAND
32
+3
GB
32
+2
All the other regions show an increased percentage of
businesses implementing Diversity and Inclusion
actions.
The North/North West (34%) and Wales (33%) score
above average, while the South East (30%) and
Midlands (29%) are below average.
NORTH/N.WEST
34
+4
WALES/S.WEST
+6
33
MIDLANDS/EAST
29 +2
LONDON
SOUTH EAST
36 -1
30
+4
savanta.com
MVBB: Q3 2023 (SU EST £0-1bn GB). Base: All
4

Diversity and Inclusion, how well are businesses progressing?
More than half of large businesses take D&I actions,
4pp more than in 2020.
Large businesses with a turnover of £1m+ are more likely to take actions to guarantee Diversity and Inclusion in the
workplace (52%) compared to small businesses (29%). 2 in 5 start-ups implement Diversity and Inclusion actions.
+2
+1
+4
START-UPS
39
SMALL BUSINESSES
29
LARGE BUSINESSES
52
savanta.com
MVBB: Q3 2023 (SU EST £0-1bn GB). Base: All
5

Diversity and Inclusion, how well are businesses progressing?
Female-owned businesses
are more likely to have
taken D&I action.
"Among smaller businesses (start-ups and those
with established revenue up to £2m), those
owned by individuals aged 35-64 (33%) and
females (37%) are more likely to have
implemented D&I policies and actions.
Proportion of businesses that have taken D&I action
40%
37%
34%
33%
32%
30%
28%
26%
24%
23%
34%
32%
Compared to 2020, young business owners are struggling to
maintain the same level of effort in implementing D&I policies
(32%, down 8 percentage points). Additionally, business owners
aged 65+ seem to be engaging even less with this progress (23%,
down 1 percentage point).
Up to 34 35-64 65+ Mostly / all
male
Mostly / all
female
Roughly
equal
2020 2023
savanta.com
MVBB: Q2 202 vs Q3 2023 (SU EST £0-2m GB). Base: All
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In summary
Overall, the research shows that there is an increasing number of
businesses adopting Diversity and Inclusion (D&I) policies and
actions. However, this still accounts for less than a third of all
businesses in Great Britain.
The proportion is even lower for male business owners and those
business owners aged 65+.
Overall, we are going in the right direction, but more effort and
involvement is required.
savanta.com
7

Diversity and Inclusion, how well are businesses progressing?
Savanta’s MarketVue
Business Banking
Based on a continuous survey of 15,000 financial decisionmakers
in UK businesses and 10 years of historical data,
MarketVue Business Banking is a highly reliable and detailed
monitor of how banks are perceived by business customers.
It is designed as a complete market overview covering market
share, trends, brand health and customer experience to inform
business strategy and provide tactical feedback for action
planning. Interviewing is conducted continuously among a UK
representative sample from start-ups, SMEs up to major
corporates throughout the year and data/insight is delivered to
clients on a quarterly basis.
Savanta is a fast-growing data, market research and advisory
company. With five global offices and 500+ staff, we inform and
inspire our clients through powerful data, empowering
technology and high-impact consulting. All designed to help our
clients make better decisions and achieve faster progress.
Savanta offers clients a full range of intelligence services,
including:
Data collection and analysis – access to consumer, business,
wealth & youth respondents globally through a proprietary
technology platform
Research and Insight – tailored solutions built using specialists
from Savanta’s Industry and Methodology Practices
Proprietary tech & products – instantly access digital
intelligence about markets, brands and customers. It’s our own
technology. And it’s fast and flexible.
savanta.com
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Team
Stephen Palmer
EVP, Financial Services
Stephen has 25 years’ research experience across
financial services and tech and leads the financial
services team at Savanta. Prior to Savanta, Stephen
was Head of Insight at Kantar Financial Services &
Technology and responsible for delivering customer
experience, brand and segmentation research.
Stephen is a certified member of the MRS and has
sat on the standards board.
stephen.palmer@savanta.com
Ben MacGregor
Director, Client Services
Ben has spent the last 25 years working in financial
services, providing targeted support to some of the
most recognisable global brands across banking,
insurance, payments, wealth, and investment banking.
Recently that has included support across the ESG
journey – from strategies to reach Net Zero to
corporate reputation work. Ben moved to Savanta at
the end of 2021 to support the growth of the financial
services business.
ben.macgregor@savanta.com
Rosaria Vitale
Associate Director, Financial Services
Rosaria has more than 9 years’ research experience.
She has previously worked at Motif, now part of Savanta,
and at the FRS (Financial Research Survey), building her
experience and knowledge in continuous financial
surveys. She joined the MarketVue Business Banking
team in October 2023.
rosaria.vitale@savanta.com
Shweta Bharati
Senior Executive, Financial Services
Shweta joined Savanta with 8 years of experience
working in Market Research across all industry sectors.
She previously worked for Dynata’s India Operation;
mainly specialising in quantitative projects. She has a
BSc (Hons) degree from Patna University in
Biotechnology and a Masters in Business Management
from JRE College of Institutions.
shweta.bharati@savanta.com
Philippa Whitham
Senior Director, Financial Services
Philippa has more than 20 years’ research experience
gained agency side and has worked in the MarketVue
Business Banking team since 2014. Philippa has
considerable experience in managing large, complex
continuous research programmes, with particular
expertise in customer satisfaction.
philippa,whitham@savanta.com
savanta.com
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etter.decisions@savanta.com
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