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Read online www.iwk.co.nz Friday, 08 <strong>December</strong>, <strong>2023</strong> NEW ZEALAND 11 Making finance fun, inclusive: Simran Kaur IWK BUREAU In the expansive realm of finance, Simran Kaur emerges as a luminary, igniting inspiration and heralding change as the founder and co-host of the globally-acclaimed stock market podcast, ‘Girls That Invest’. This multi-million dollar media company has become synonymous with financial empowerment. Simran’s prowess in the finance domain has not gone unnoticed. Her inclusion in the prestigious ‘Forbes 30 Under 30’ list attests to her expertise, while features in TEDx, Forbes, Vogue, Business Insider, and Oxford Women in Business amplify her influence across diverse platforms. A watershed moment in her journey transpired when she took the stage at UK Houses of Parliament for International Women’s Day in March <strong>2023</strong>, solidifying her standing as a global advocate for financial inclusivity. Adding yet another accolade to her illustrious career, Simran has now been honoured with Young Achiever Award at Kiwi <strong>Indian</strong> Hall of Fame this year. “It’s such an honour being given this award and, more importantly, showing the next generation to dream big and never be afraid of what people may think. It’s a huge inspiration to have received this award. I feel humbled and honoured, and I know my family and I are very grateful.” Simran’s foray into the world “It’s such an honour being given this award and, more importantly, showing the next generation to dream big and never be afraid of what people may think. It’s a huge inspiration to have received this award. I feel humbled and honoured, and I know my family and I are very grateful.” of finance and empowerment began in 2020 when, alongside her best friend Sonya Gupthan, she envisioned a space for women to discuss finance openly. Fast forward two years, and Girls That Invest has transcended digital airwaves, becoming a global phenomenon with over a million downloads and a social media following exceeding 160,000. <strong>The</strong> success of Girls That Invest extends beyond borders. Simran and Sonya have traversed geographical boundaries, sharing financial knowledge and empowering international audiences. Her unique teaching style resonates globally, which is evident in messages expressing gratitude for providing a reliable female perspective in the traditionally male-dominated finance world. Simran’s mission is clear and compelling: put money into the hands of women and address the pervasive wealth gap they face. Her approach is characterised by a steadfast commitment to breaking through financial jargon, making investing accessible to women worldwide. <strong>The</strong> impact of Simran’s mission reverberates beyond media features and accolades. Her bestselling book, Girls That Invest, has not just dominated charts globally but has underscored the hunger for tailored investing education. <strong>The</strong> book’s success finds resonance in Simran’s substantial social media following of 350,000 and the over 6,000 students in 60 countries benefiting from her teachings. Simran Kaur’s journey is a narrative of resilience, dedication, and an unwavering pursuit of a more equitable financial future for women. Her podcast, book, and educational initiatives transcend their roles as mere sources of information—they have become catalysts for change, empowering women to dream big and liberate themselves from financial constraints. In the legacy of Simran Kaur, finance is not just a set of numbers; it is a tool for empowerment, a means for women to carve their paths to financial independence. Simran’s impact on the financial landscape becomes a beacon as she continues to break barriers and inspire, guiding women worldwide toward a future where dreams are not limited by gender but flourish through knowledge and empowerment. Evolution of Fivestar: From print to design to web SUPPLIED CONTENT In an era of rapid technological advancements and dynamic market shifts, businesses must evolve to remain relevant and competitive. One company that has embodied this spirit of transformation and innovation is Fivestar, a formerly print-centric firm that has now rebranded to Fivestar. Print. Design. Web. <strong>The</strong> COVID-19 pandemic was a stark reminder that relying on traditional safety nets isn’t necessarily the best strategy. It taught us that diversification and openness to new opportunities could lead to survival and a new level of success. This is the philosophy that has guided Fivestar’s transformation. Regarding print services, Fivestar has beefed up its staff and expanded its service offerings. New additions in print machinery, such as the Fuji Xerox Iridesse, Xerox 1000i for small format, HP Latex R1000, HP R800 for large format, and the Epson SurePress label machine, have significantly enhanced the firm’s capacity to deliver high-quality outputs and fast turn-around. Fivestar has also strategically targeted the label and packaging market, upgrading its gear to align with this new business direction. To accommodate these expansions, the company has moved to larger premises, with a bigger operations capacity at the new facility located at Unit 5/273 Neilson Street, Onehunga, Auckland. However, the firm’s evolution has continued at print services. Recognising the burgeoning opportunities in the digital space, Fivestar has rapidly grown its digital marketing and product offerings capabilities. <strong>The</strong> company now offers comprehensive online brand solutions, including website design, social media marketing, email marketing, and SEO services. Since moving to Onehunga in 2022, Fivestar has prepared to make 2024 a landmark year. <strong>The</strong> company is set to launch “We Love Branding”, a complete online brand marketing platform that promises to revolutionise how businesses present themselves in the market. Fivestar’s transformation is a testament to its commitment to customer service and innovation. <strong>The</strong> company has gone beyond being just a print company. With a complete suite of brand marketing solutions under one roof, it is now a one-stop platform for businesses looking to make their mark offline and online. Fivestar. Print. Design. Web. is a shining example of how businesses can, and should, evolve with the times. As we look towards a future that is increasingly digital, Fivestar. Print. Design. Web. is poised to be at the forefront of this evolution, translating brands into vibrant, interactive experiences that resonate with today’s consumers. Fivestar is committed to environmental responsibility within the print industry, recognising the challenges of maintaining a sustainable ecosystem. <strong>The</strong> company actively contributes to the ecosystem by prioritising using eco-friendly materials and inks in its printing processes. By embracing sustainable practices, Fivestar reduces its environmental footprint and promotes the conservation of natural resources. This commitment reflects the company’s dedication to eco-conscious operations and positions Fivestar as a responsible and forward-thinking print provider. Through its efforts, Fivestar demonstrates that environmental stewardship and high-quality print solutions can go hand in hand. <strong>The</strong> company’s renewed focus on design is a testament to its understanding of its crucial role in shaping the consumer’s perception of a brand. By offering comprehensive design services, Fivestar ensures that each brand’s unique story is told in the most impactful and visually captivating way. This, combined with their print capabilities, allows them to create physical marketing materials that communicate a brand’s message and engage the senses, creating a more memorable brand experience. Fivestar has proven its prowess in web services by offering a suite of digital marketing solutions that help brands establish a solid online presence. <strong>The</strong> company’s foray into website design, social media marketing, email marketing, and SEO services reflects its commitment to helping brands navigate the digital landscape.