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Dm TECHNOLOGY: GENERATIVE AI<br />
Generative AI changes EVERYTHING<br />
Dirk Bode, CEO of fme, warns companies to get ahead of the impact of Generative<br />
AI now - but asserts that the focus shouldn't be about developing a separate AI<br />
strategy, but rather weaving Generative AI into their core business strategy<br />
AI, and specifically Generative AI, is<br />
going to transform IT delivery as well<br />
as a whole host of other corporate<br />
functions, and that's assured. From secure<br />
company-wide intranets that draw on<br />
open, cloud-based AI platforms, to<br />
intelligent bot-enabled business functions<br />
and regulatory processes, ChatGPT and<br />
tools like it are going to transform the way<br />
entire organisations access, collate and<br />
distribute knowledge, and create new<br />
assets - as well as what they do with<br />
all of it.<br />
Very soon (if they aren't already<br />
piloting projects) companies will<br />
first scrutinise and clean up, then<br />
migrate content to a secure, cloudbased<br />
intranet harnessing the likes<br />
of Microsoft's Azure OpenAI,<br />
making valuable knowledge and<br />
content assets securely searchable<br />
and collatable.<br />
This will have a bearing on the way<br />
that new employees find<br />
answers to almost any<br />
query, as part of<br />
everyday<br />
business workflow. If teams need a<br />
summary of all the latest regulations with a<br />
bearing on a given task, or need to pull<br />
together the latest findings on a particular<br />
topic, they can simply ask the question and<br />
let the technology do the legwork -<br />
presenting the information back to them in<br />
a meaningful, context-appropriate way.<br />
Quickly, over time, the returned answers<br />
will improve too - because users will have<br />
the facility to rate them with a quick<br />
thumbs up, or thumbs down. As this<br />
happens, processes will become ever more<br />
efficient, transforming outcomes for teams<br />
and the internal and external stakeholders<br />
they serve.<br />
A GLIMPSE OF THE VERY NEAR FUTURE<br />
This is a glimpse into next-generation<br />
content and data management, and it<br />
really isn't all that far away. But it comes<br />
with challenges for the C-suite, as the<br />
surrounding organisational transformation<br />
could take many years to see through fully.<br />
Beyond information and content<br />
management and analytics, the next level of<br />
Generative AI application will be in<br />
transforming core processes - from HR,<br />
sales, creative marketing, and finance<br />
management, to IT development, and web<br />
site creation.<br />
As the technology matures, more<br />
controlled areas such as regulatory<br />
information management (in affected<br />
industries) can and will become a focus.<br />
Of course, this won't happen overnight.<br />
But it does require senior business leaders<br />
to take the long-term view - today. For now,<br />
the immediate preoccupations for<br />
companies - particularly regulated<br />
organisations including Life Sciences<br />
companies, industrial manufacturers, and<br />
finance institutions (which often face severe<br />
challenges in their digital transformation of<br />
content and content access) - might have<br />
more to do with reducing dependency on<br />
24<br />
@<strong>DM</strong>MagAndAwards<br />
<strong>Nov</strong>ember/<strong>Dec</strong>ember 2024<br />
www.document-manager.com
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