The generative-AI-dossier
The advent of Generative AI has delighted and surprised the world, throwing open the door to AI capabilities once thought to be still far off in our future.
The advent of Generative AI has delighted and surprised the world, throwing open the door to AI capabilities once thought to be still far off in our future.
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<strong>The</strong> Consumer Generative <strong>AI</strong> Dossier<br />
Marketing content assistant<br />
Managing risk and promoting trust<br />
Reliable<br />
While tasked with producing superior<br />
marketing materials, Generative <strong>AI</strong> systems<br />
may invent inaccuracies, which will lead<br />
to poorer customer engagement and<br />
outcomes.<br />
Fair and impartial<br />
Biases in the data (e.g., due to incomplete<br />
datasets) could lead to unequal quality of<br />
content in the face of different geographical<br />
or cultural factors.<br />
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Potential benefits<br />
Catering to the customer<br />
By tailoring content and the user experience based on<br />
language, region, and customer preferences, the<br />
enterprise can drive customer satisfaction and loyalty.<br />
Revenue growth<br />
Personalized content can promote higher engagement,<br />
traffic, and conversions through tailored and relevant<br />
marketing experiences.<br />
Cost efficiency<br />
Using Generative <strong>AI</strong> for content creation allows the<br />
enterprise to develop and maintain content at scale<br />
without the costs associated with commensurate<br />
human labor.<br />
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