Spa Executive December 2023

Promote your digital gift cards
Increase your retail sales
Promote the sale of gift cards for your
spa and hospitality services. Offer special
promotions or discounts for gift card
purchases during holiday seasons and
other relevant occasions. Make it easy for
guests to redeem gift cards for a seamless
and enjoyable experience and make
your gift cards digital so they are easy to
purchase and share.
Focus on upsells & add-ons
Train your staff to effectively upsell and
cross-sell additional services – train hotel
staff to sell spa treatments, cabanas,
and activities to enhance the guest
experience – and to add upsells to the add
ons, like food and drinks packages with
cabanas and sports court reservations,
and enhancements to core spa services.
Create enticing packages that combine
core services with complementary add-ons,
increasing the overall spending per guest.
Mine your ancillary revenue management
software’s CRM for guest information, like
preferences and previous interactions to
personalize upsell suggestions.
Increase your marketing efforts
Invest in targeted digital marketing
campaigns, including social media
advertising, to expand your online
presence. Engage with your audience
through storytelling and content marketing,
showcasing the unique experiences your
spa and hospitality business offers.
Utilize data analytics to measure the
effectiveness of your marketing efforts and
make necessary adjustments for better
ROI. Pay close attention to your online
reputation and reviews. Respond promptly
to all reviews, good and bad.
Curate a selection of high-quality products
that align with your spa and hospitality
brand, create an enticing area where
people can try the products and interact
with them, and cross promote retail with
your services and treatment.
Leverage online platforms to highlight your
amazing product selection, host events for
VIP clients to try them out, and encourage
people to buy them as gifts. Set up an
ecommerce site to make it easy for
people to purchase. Promote this to
your customers.
Train your teams
Invest in comprehensive training programs
for your staff, focusing on customer
service, upselling techniques, and product
knowledge. Provide ongoing training to
keep your teams updated on industry
trends and best practices. Recognize and
reward employees who excel in delivering
exceptional service, fostering a motivated
and dedicated workforce.
By implementing these strategies, your spa
and hospitality business can drive revenue
growth in the upcoming year, ensuring a
successful and prosperous future.
12 | Spa Executive