AFQ-BrandGuide-2023

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Brand Guidelines
Color Story
Optimism and Fresh Beginnings:
Pearled Couscous, with its light and
optimistic tones, symbolizes fresh
beginnings. This color captures
the essence of the Alcohol Free
Queen community’s journey
toward positivity, growth, and
the pursuit of a brighter future.
Brand Guidelines
Color Story
Expanded
Colorway
HEX # F2E8D5
Energetic Vitality: Strawberry Mix
injects a burst of energetic vitality
into the palette. This color represents
the joy and vibrancy that accompany
the choice of a healthier, alcohol-free
lifestyle. It symbolizes the celebration of
life’s diverse and flavorful experiences.
Color
Tints
This vibrant color palette ensures versatility
across various platforms, whether in digital
spaces, printed materials, or branded
merchandise. The colors bring consistency
to Alcohol Free Queen’s visual identity,
fostering recognition and reinforcing
the brand’s values in every interaction.
HEX # DB1473
HEX # D3A335
Royal Achievement: Kingdom
Gold, a luxurious and warm hue,
signifies the achievement that
comes with choosing an alcoholfree
lifestyle and embracing personal
growth. It represents the golden
rewards of a life dedicated to
well-being, empowerment, and
the pursuit of one’s best self.
Color tints in branding are essential to evoke
specific emotions and create a visual language
that resonates with the brand’s identity, fostering
a memorable and emotional connection with
the audience. Tints offer versatility, enabling
a brand to maintain consistency across
various applications while adapting to diverse
environments and maintaining visual appeal.
Brand Guidelines