AFQ-BrandGuide-2023

Color Story
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Alcohol Free Queen’s brand colors have been carefully
curated to evoke a sense of empowerment, growth,
and regality. Each hue in the palette contributes to
a visual narrative that resonates with the brand’s
commitment to an alcohol-free lifestyle, personal
development, and the celebration of individual choices.
Brand Guidelines
Main
Colorway
Color Story
The combination of these colors creates
a harmonious palette that balances
regality with earthy stability, bold
simplicity with energetic vitality. The
Alcohol Free Queen brand colors work
together to tell a visual story of resilience,
empowerment, and the journey toward
a life free from the constraints of alcohol.
HEX # E1C69D
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Earthly Stability and Resilience:
Pantone Prairie Land, reminiscent
of serene landscapes, symbolizes
stability and resilience. This earthy
tone reflects the foundation upon
which the Alcohol Free Queen
community builds its journey to
well-being and personal growth.
Regality and Empowerment: Plum
Purple adds a touch of regality
and empowerment to the palette.
Representing dignity and inner
strength, this color embodies
the queen-like spirit within every
individual choosing a life of an alcoholfree
lifestyle and self-empowerment.
Bold Simplicity: Process Black, a
timeless and bold choice, adds a
touch of simplicity to the palette. It
represents the clarity of choices and
the courage required to embrace
a life free from the influence of
alcohol. It serves as a grounding
element in the vibrant spectrum.
Brand Guidelines