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AFQ-BrandGuide-2023

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Introduction<br />

Alcohol Free Queen stands as a guiding light<br />

for those committed to a path of an alcoholfree<br />

lifestyle, personal growth, and optimal wellbeing.<br />

Our brand messaging is rooted in the<br />

daily commitment to showing up in one’s life,<br />

overcoming discomfort, and prioritizing health.<br />

Reflecting a luxurious, high-end ambiance,<br />

our messaging radiates approachability and<br />

inclusivity, welcoming individuals from all walks of<br />

life to join this journey.<br />

Table of<br />

Contents<br />

Logo 04<br />

Typography 08<br />

Messaging 12<br />

Color Story 18<br />

Imagery 22<br />

Brand Guidelines

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