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Estetica Magazine ASIA Edition (4/2023)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

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<strong>ASIA</strong> EDITION<br />

CATWALKS<br />

Hair as a Unique<br />

Fashion Accessory<br />

COLLECTIONS<br />

A Spectrum of Shape<br />

Texture & Colour<br />

TREND REPORT<br />

Future Predictions<br />

for Our Industry


CONTINENTS CUP<br />

FEBRUARY 18, 2024<br />

REGISTRATION FEB.18TH - 29TH 2024<br />

ONLINE PHOTOGRAPHIC CHAMPIONSHIP<br />

COMPETITION<br />

CATEGORIES<br />

LADIES M.H.<br />

PRESTIGE GALA<br />

OPEN WAVE STYLE<br />

NTINENTS CUP<br />

ROMANTIC BRIDAL<br />

CREATIVE HAIR COLOR<br />

ROPE - <strong>ASIA</strong> - AMERICA<br />

FEBRUARY 18, 2024<br />

GENTS M.H.<br />

COM. FADE<br />

SKIN FADE<br />

STREET CUT<br />

LONG CURLY LOOK<br />

AESTHETICS ON LIVE MODEL<br />

EYEBROWS SHAPING & TINTING<br />

BRIDAL MAKEUP<br />

CREATIVE MAKEUP<br />

CREATIVE EYELASH<br />

NAILS<br />

CREATIVE NAIL DESIGN L.M.<br />

FANTASY NAIL M. HAND<br />

CONTINENTS CUP<br />

EUROPE - <strong>ASIA</strong> - AMERICA<br />

FEBRUARY 18, 2024<br />

NTINENTS CUP<br />

ROPE - <strong>ASIA</strong> - AMERICA<br />

www.omchairworld.com<br />

CONTINENTS CUP<br />

EUROPE - <strong>ASIA</strong> - AMERICA<br />

FEBRUARY 18, 2024<br />

FEBRUARY 18, 2024<br />

PHOTOS OF PAST COMPETITIONS<br />

WILL NOT BE ACCEPTED<br />

OMC X ESTETICA <strong>ASIA</strong>.indd 1 18/12/23 17:51


<strong>ASIA</strong> EDITION<br />

<strong>Estetica</strong> <strong>ASIA</strong> <strong>Edition</strong>, n. 79 - Since 2004 - N. 4 Winter <strong>2023</strong><br />

ESTETICA<br />

THE HAIR MAGAZINE<br />

esteticamagazine.net<br />

N. 79<br />

WINTER/<strong>2023</strong><br />

Cover Image<br />

Hair Concept and Creation:<br />

ChengJian Yang<br />

Hair Color: ChengJian Yang using<br />

Elumen by Goldwell<br />

Photo: ZiZhe Zhang<br />

Make-up: Yuyuzi<br />

Model: Danni Yang<br />

In this issue:<br />

HAIR runways Autumn/Winter 23-24 02<br />

exhibition The Cult of Beauty 08<br />

direction Grooming Groove 10<br />

heritage Fashion & Sport 16<br />

show Redefining the Diva 18<br />

vision Style Texture Colour 20<br />

trend Stay Ahead of the Game 26<br />

events Weekend in London 30<br />

Ad index<br />

Cosmoprof Asia www.cosmoprofasia.com 48<br />

Dancoly www.dancoly.fr 47<br />

Global Creative Awards <strong>2023</strong> www.globalcreativeawards.com 32/41<br />

Goldwell Kao Salon Division www.kaosalondivision.com FC-42/46-OBC<br />

OMC www.omchairworld.com IFC<br />

Presto Industries/Pegasus prestocombs.com/pegasushairtools.com IBC<br />

Tai Wah/Tuft www.tuftintl.com 29<br />

$<br />

CONTACTS<br />

ESTETICA <strong>ASIA</strong><br />

EDIZIONI ESAV<br />

Via Cavour, 50<br />

10123 Torino (Italy)<br />

Tel.: +39 011 83921111<br />

Fax: +39 011 8125661<br />

info@estetica.it<br />

www.esteticamagazine.net<br />

à<br />

SUBSCRIPTIONS<br />

e-mail: customercare@estetica.it<br />

6<br />

ONLINE<br />

www.esteticamagazine.com<br />

PUBLISHER AND MANAGING DIRECTOR<br />

Roberto Pissimiglia<br />

GLOBAL EDITORIAL AMBASSADOR<br />

Sergi Bancells<br />

INTERNATIONAL EDITOR-IN-CHIEF<br />

Laura Castelli<br />

FEATURES EDITOR<br />

Gary Kelly<br />

INTERNATIONAL ADVERTISING COORDINATOR<br />

Monica Tessari<br />

SALES & PR <strong>ASIA</strong>-PACIFIC<br />

Luisa Barberis<br />

INTERNATIONAL COORDINATOR<br />

Emanuela Vaser<br />

LAYOUT<br />

Manuela Artosi, Davide Cardente<br />

CONTRIBUTORS<br />

ESPAÑA<br />

Elisabet Parra<br />

DEUTSCHE AUSGABE<br />

Michaela Dee<br />

FRANCE<br />

Marie Coccoluto<br />

UK<br />

Gary Kelly<br />

ITALIA<br />

Lucia Preziosi, Glorianna Vaschetto<br />

USA<br />

Marie Scarano<br />

DIGITAL<br />

Erica Balduini, Giorgia Ludovico,<br />

Stefania Rao, Elena Romani


haircatwalks<br />

E02<br />

BU<br />

SI<br />

NE<br />

SS<br />

CATWALKS PHOTOS: ©LAUNCHMETRICS/SPOTLIGHT<br />

autumn<br />

winter<br />

23/24<br />

Laura Castelli<br />

Dolce & Gabbana


Saint Laurent<br />

Thom Browne<br />

FORGET THE AGE OF POWER SUITS,<br />

THE OFFICE MAKES A FASHION<br />

STATEMENT. BLACK TIE AND<br />

WAISTCOATS ARE REINVENTED AND<br />

SHOULDER PADS MAKE A COMEBACK.<br />

TIME TO MAKE YOUR MARK!<br />

Helen Anthony<br />

Enfants Riches Déprimés<br />

Giorgio Armani Rokh<br />

Miu Miu<br />

Fendi<br />

Sergio Hudson<br />

Saint Laurent<br />

Chanel<br />

Discover the girl power<br />

with Saint Laurent!<br />

video<br />

video<br />

03E


haircatwalks<br />

autumn<br />

winter<br />

23/24<br />

FIRE<br />

Dolce & Gabbana<br />

E04


404 Studio<br />

LIGHT UP THE EVENING WITH<br />

YOUR INNER ‘SUPER-SEXY’,<br />

DRESSED TO IMPRESS. FORGET<br />

COLOUR CLASHES WHEN YOU<br />

CAN ACCESSORISE YOUR WAY<br />

TO GLAMOUR.<br />

Pipatchara<br />

Bottega Veneta<br />

Genny<br />

MSGM<br />

Ester Manas<br />

Ottolinger<br />

Blumarine<br />

Luisa Spagnoli<br />

Gucci<br />

Uncover extreme red on the<br />

Bluemarine runway!<br />

video<br />

Cowan<br />

video<br />

05E


haircatwalks<br />

B<br />

O UD O IR<br />

autumn<br />

winter<br />

23/24<br />

O UD<br />

O IR<br />

Andres Sarda<br />

E06


Paco Rabanne<br />

Andres Sarda<br />

Miu Miu<br />

House of Aama<br />

Germanier<br />

CORSETS, LACE AND SEE-THROUGHS<br />

COME OUT OF THE CLOSET.<br />

SIGNATURE LINGERIE TO LIVEN UP<br />

THE DAY, INCLUDING CURLERS! NO<br />

POINT DRESSING UP TO GO OUT -<br />

JUST FEEL GOOD AS YOU ARE.<br />

Dundas<br />

Alessandra Rich Cormio<br />

Cecilie Bahnsen<br />

Reveligion<br />

Zimmermann<br />

Sparkling-effect lingerie<br />

from the Dolce & Gabbana<br />

catwalk shows.<br />

video<br />

video<br />

07E


hairexhibition<br />

THEDaniela Giambrone<br />

CULT OF<br />

BEAUTY<br />

THIS LONDON EXHIBITION TELLS THE STORY OF THE<br />

EVOLUTION OF BEAUTY IN SOCIETY THROUGH THE MEDIUM<br />

OF ART, PHOTOGRAPHY, CINEMA AND, OF COURSE,<br />

THE WORLD OF HAIRDRESSING.<br />

E08<br />

DEFINING BEAUTY is a theme of our<br />

times. The mere word itself opens up a<br />

plethora of ideas and reflections on<br />

endless aspects of our society. The Cult of<br />

Beauty is an exhibition at the Wellcome<br />

Collection in London and runs until 28<br />

April 2024. It explores definitions of<br />

beauty through time and culture,<br />

highlighting the profound influence that<br />

morality, status, age, race and gender have<br />

had on the evolution of the concept.<br />

Among the over 200 objects and works of<br />

art, there is also a large section dedicated<br />

to hair: worth mentioning is the focus on<br />

cultural traditions in both Nigeria and the<br />

Asian American Pacific Islander (AAPI)<br />

community, as well as This Hair of Mine<br />

(2017) - a film directed by internationally<br />

acclaimed hairstylist, Cyndia Harvey.


Miss Black & Beautiful Sybil McLean<br />

with fellow contestants,<br />

Raphael Albert, Hammersmith Palais<br />

The Disobedient Nose:<br />

Fig. 1. The reconstruction<br />

of a nose 2022<br />

Shirin Fathi, 2022 © Shirin Fathi<br />

Perhaps We are All Fictions in<br />

the Eye of the Beholder<br />

Xu Yang, 2021 © Xu Yang<br />

12 Reasons You’re Tired All The Time,<br />

Juno Calypso, 2013,<br />

Courtesy of the artist and TJ Boulting<br />

09E


hairdirection<br />

Creative Direction and Hair: Dana Caschetta and Omar Ahmed @Eufora / Photo: Ron Ulip, Freshly Cut Film<br />

GROOMING<br />

GROOVE<br />

E10


■ STREETWISE STRONG. “Even short<br />

men’s cuts can offer flexibility if<br />

you know how to craft a smart cut so<br />

that the wearer has multiple style<br />

options. To create this confident<br />

and modern take on the Caesar,<br />

HERO Firm Hold Gel was worked<br />

through clean, dry hair, then combed<br />

through to shape and define the waves,<br />

providing super shine without crunch.”<br />

Dana Caschetta (USA)<br />

▲<br />

Hair: Tracey Ann Smith / Salon: French & Ivi<br />

SHOWCASING<br />

GLOBAL<br />

INTERPRETATIONS<br />

OF MEN’S COLOUR,<br />

STYLE AND FINISHING<br />

TECHNIQUES,<br />

OUR GROOMING<br />

GROVE COLLECTION<br />

INCORPORATES<br />

LOOKS FROM THE UK,<br />

THE USA & <strong>ASIA</strong>.<br />

Gary Kelly & Marie Scarano<br />

▲ CLASSIC MODERN. “This image is<br />

timeless, representing a trend that never<br />

goes out of style - the ‘buzz cut’- but<br />

this time with a twist. Opting for an<br />

all over cut, my vision was to create<br />

something a little more unique, adding<br />

a slight lift at the front section, which<br />

gives portrays a vision of a ‘ledge’.<br />

This slight addition gives the hair so<br />

much more depth and allows the<br />

individual to bring their classic look into<br />

the modern day, with something a little<br />

different.” Tracey Ann Smith (UK)<br />

◆ WET LOOK. “The wet look is still in<br />

for both men and women. These looks<br />

may appear wash and wear but require<br />

some specific products to achieve, such<br />

as Pomades, gels and light hold sprays.”<br />

Luigi Martini (USA)<br />

● SPIKY SHAPE. “We need to look at<br />

the world in another way and have<br />

more patience and understanding.<br />

I am often inspired by my godson<br />

Kingneth, who is an autistic child.<br />

From one side, autistic children can<br />

get angry because their emotions are<br />

more sensitive than ours. They can cry<br />

and break down, but this is a form of<br />

instinctive protection. From the other<br />

side, they are kind and gentle; they<br />

will instinctively protect themselves<br />

like hedgehogs – hence my spiky shape<br />

portrayed here.” Thiam Kui Siew<br />

(Malaysia)<br />

Artistic Director & Concept: Luigi Martini @Lisap International / Creative Team: Andrea Galvagno,<br />

Mayla Fabbriciani, Giovanni Napolitano, Marco Orazi, Alicia Lanzi / Photo: Mauro Mancioppi<br />

Styling: Luca Termine / Make-up Artist: Raffaella Tabanelli / Concept Graphics: Andrea Guerrieri<br />

◆<br />

●<br />

Hair: Jerico Siew, Artist Hairdressing / Photo: Dazzle Photography / Make-up:<br />

Wengkin Jian / Talent: Faud<br />

11E


hairdirection<br />

Hair: Charles Rose / Photo: Christoph Schaller<br />

Art & Creative Director: Simon Shaw Photographer: Paul Simmons Hair: Project Men Team - Elettra<br />

Guggeri, Thomas Griffin, Rees Bryla, Kyle Dodson Make-up: India Amanda Styling: Dynamite<br />

■<br />

■ EXPERIMENTAL TEXTURE. ““We are<br />

very fortunate to be in an era where<br />

the male grooming market is progressing<br />

at such an exceptional rate, trends are<br />

continuously being unveiled and clients<br />

are becoming much more experimental.<br />

This image created by the <strong>2023</strong> Project<br />

Men team is a true representation of<br />

the market currently. Whilst different<br />

textures, lengths and volumes are<br />

becoming much more on trend, the<br />

classic barbering techniques are still<br />

very much present. This image<br />

showcases the partnership of old and<br />

new – the close head shave and blend,<br />

with the longer length and texture used<br />

throughout.” Simon Shaw (UK)<br />

▲ CURL ENHANCEMENT. “I went for a<br />

very low taper keeping the length in the<br />

rest of the hair so I could really use<br />

product to enhance the curls. My<br />

inspiration for this look was having a<br />

strong shape. Making a shape in a<br />

hairstyle by keeping the hair long and<br />

tapered in the edges. I love this image<br />

because of the way the hair sits around<br />

the head in perfect fashion.” Charles<br />

Rose (UK)<br />

▲<br />

Artistic Director: Cherry Petenbrink @Olivia Garden / Hair Team: Ricardo Santiago &<br />

Detra Smith / Photo: Roberto Ligresti / Make-up: Nikki La Rose / Styling: Isabelle<br />

Sabel / Assistant: Tatiana Isshac<br />

◆<br />

◆ STYLE CONTRASTS. “Contrasting<br />

lengths and textures make this look<br />

perfect for any occasion, from casual to<br />

black tie. Easy to maintain for guys with<br />

curly hair. Why fight it when it can look<br />

so good?” Cherry Petenbrink (USA)<br />

● STATEMENT LOOK . “This image was<br />

part of our Lustre collection, inspired<br />

by 70s disco vibes! We wanted to<br />

showcase a variety of creative hair looks,<br />

using materials and wigs that would<br />

create incredibly unique, statement hair<br />

looks. This men’s look was created<br />

using a wig made from rubber. I spray<br />

painted it with silver paint and<br />

then by stretching it, created a really<br />

distressed effect and the illusion of<br />

textures and tones.” Suzie McGill,<br />

Rainbow Room International Artistic<br />

Team (UK)


●<br />

Hair: Rainbow Room International Artistic Team / Photo: Chris Bulezuik / Make-up: Maddie Austin S/ tylist: Kim Howells<br />

13E


hairdirection<br />

Hair: Jürgen Niederl, Wahl Brand Ambassador<br />

●<br />

E14


● SKINFADED QUIFF. “The skinfaded<br />

quiff is a combination of two classic<br />

elements: the fade, where the back of the<br />

head and sides are cut extremely short<br />

or shaved. The characteristic quiff on<br />

top instead consists of longer hair styled<br />

boldly.” Jürgen Niederl (USA)<br />

■ ROCKABILLY TED. “I love my take on<br />

the Rockabilly haircut. I was inspired<br />

by a mix of the New Romantics and the<br />

Teddy Boys. Guys during both eras took<br />

pride in the way they dressed and would<br />

take a lot of time and effort to make<br />

their hair follow suit. Bauhaus and<br />

The Stray Cats were also an inspiration<br />

for this haircut. I wanted to embrace<br />

that classic ‘elephant trunk’ styling,<br />

leaving a slight disconnection through<br />

the top and sides to keep it modern<br />

with a retrospective twist.” Ryan<br />

Chessman (UK)<br />

▲ SKULLET/MULLET HYBRID. “This<br />

image shows my skillset of razor work,<br />

precision cutting, point cutting, fade<br />

work and even a little pattern work. My<br />

model Luke was the inspiration for this<br />

cut. I have been cutting his hair for a<br />

number of years now, so I am very aware<br />

that his poker straight hair makes<br />

shorted styles difficult to style, so<br />

because of this he’s sported a buzz cut<br />

for most of that time. But he wanted to<br />

try something new that would give him<br />

something to play about with and the<br />

skullet/mullet hybrid was the perfect<br />

style!” Ryan Lewis (UK)<br />

◆ ZEITGEIST. “This look is a celebration<br />

of modernity because it captures the<br />

zeitgeist – individuals that are never<br />

afraid to be who they are and never<br />

follow the crowd.” Mike Taylor (USA)<br />

■<br />

Hair: Ryan Chessman for Murdock London / Photo: Kane Layland<br />

◆<br />

Hair: Mike Taylor of Mike Taylor Education @miketayloreducation / Photo: Liam Oakes<br />

Photography @liamoakesphoto Tools: Denman Professional @denmanpro<br />

Hair: Ryan Lewis Photographer: Michael Wright<br />

▲<br />

15E


hairexhibition<br />

FASHION<br />

& SPORT<br />

Giancarlo Rapetti<br />

FAR FROM BEING DISTANT COUSINS, THEY’RE ACTUALLY<br />

JUST ABOUT AS CLOSELY RELATED AS YOU CAN GET!<br />

FASHION & SPORT INFLUENCE, IMITATE AND BLEND IN<br />

SUCH A WAY AS TO MAKE THEM 2 SIDES OF THE SAME COIN.<br />

ALONGSIDE ITS STATUS as City of Art and Fashion, the<br />

French capital is now ready to host the 2024 Olympic<br />

Games. As a tribute, Paris is also staging an exhibition at the<br />

Musée des Arts Décoratifs until 7th April. Mode et sport, d’un<br />

podium à l’autre takes us on a journey back in time, from the<br />

elegant chic of the Twenties through to the revolutionary<br />

attitudes of the Sixties, showcasing, of course, each decade’s<br />

take on fashion in sport. The exhibition focuses on the looks<br />

that defined each era, demonstrating how fashion has, over<br />

the years, embraced functionality without compromising on<br />

style. Under the microscope are also those French fashion<br />

designers who were instrumental in contributing to this<br />

magnificent partnership: Lacoste, Patou, Hermès & Lanvin.<br />

A polo dress for Lacoste by Freaky Debbie<br />

Photo: David Hugonot Petit<br />

Model: Cyrmen<br />

E00 E16


(c) Les Arts Décoratifs / Christophe Delière<br />

Suzanne Lenglen playing at Wimbledon - 26 giugno 1924.<br />

Glass plate from the Bibliothèque Nationale de France in<br />

Paris (prints and photography section) © BnF<br />

Briol Briol<br />

Lacoste advert 1933<br />

© Lacoste Archives<br />

Two-piece women’s swimming<br />

costume (tunic and pantalons)<br />

circa 1900, Les Arts Décoratifs<br />

France / Christophe Dellière<br />

07E 17E


hairexhibition<br />

REDEFINING<br />

THE DIVA<br />

Gary Kelly<br />

DIVA IS A MAJOR NEW EXHIBITION AT LONDON’S ICONIC V&A,<br />

CELEBRATING THE EXTRAORDINARY POWER AND CREATIVITY<br />

OF ICONIC PERFORMERS.<br />

DIVA is a story of iconic performers<br />

who with creativity, courage and<br />

ambition have challenged the status<br />

quo and used their voice and their<br />

art to redefine and reclaim role<br />

of ‘diva’. It also looks at how this<br />

has been subverted or embraced over<br />

time across opera, stage, popular<br />

music, and film. DIVA also showcases<br />

five key looks worn by global<br />

phenomenon Rihanna, seen together<br />

for the first time ever. The looks are<br />

on display alongside 60 ensembles<br />

and 250 objects drawn from the<br />

V&A collection and loans from<br />

across the world, spanning fashion,<br />

photography, design, costumes,<br />

music, and live performance.<br />

The exhibition is generously<br />

supported by NET-A-PORTER<br />

and Kathryn Uhde.<br />

Cher, Elton John and Diana Ross at Rock Awards Santa<br />

Monica Civic Auditorium 1975; Various Locations;<br />

Mark Sullivan 70’s Rock Archive Photo: Mark Sullivan/<br />

Contour by Getty Images<br />

more<br />

more<br />

Scan to discover more<br />

about DIVA and<br />

other special exhibitions<br />

at London’s Victoria<br />

& Albert Museum.<br />

Sketch of Flame dress for<br />

Tina Turner by Bob Mackie, 1977.<br />

Original Artwork by Costume and<br />

Fashion Designer, Bob Mackie<br />

E18


Rihanna wearing Maison Margiela<br />

at the Met Gala, 2018.<br />

Photo Dennis Leupold<br />

19E


STYLE<br />

hairvision<br />

ECLECTIC<br />

The definition of a style that<br />

combines elements from<br />

different sources to create<br />

something unique and diverse.<br />

TEXTURE<br />

COLOUR<br />

E20<br />

Hair & Art Direction: Sevda Durukan/Photo: Jamie Blanshard/Make-up: Katie Moore/Styling: Ellen Spiller/Products:Joico


Hair: James Forte/Photo: Desmond Murray/Make-up: Abbie Beautement/Styling: Jamie Russell/Images: FPA<br />

SOMBER<br />

Inspired by the dark side<br />

this evocative look plays<br />

with texture, shadow<br />

and silhouette to deliver<br />

sensuous styles with<br />

gothic overtones.<br />

21E


hairvision<br />

STYLE ATTACK!<br />

Irreverent and confident?<br />

Of course, so be who you<br />

really are! Turn your back<br />

on convention and let<br />

colour, and individuality<br />

dictate your look.<br />

Hair: Alexander Kiryliuk@SK Style Barcelona/Photo: David Arnal/Make-up: Miguel Silva/Styling: Ángel Cabezuelo<br />

E22


Hair: Bernadette Beswick/Colour: Stevie English/Photo: Andrew O’Toole/Make-up: Chereine Waddell/Styling: Jessica Jade<br />

UNCUT GEMS<br />

The artistry of unfurling colour<br />

and shape - an ode to the beauty<br />

of the gem that uniquely exists in<br />

each and every individual.<br />

23E


hairvision<br />

COLOUR FLASH<br />

Jérôme Fendt is an expert<br />

in eye-catching colour.<br />

He draws inspiration from<br />

multiple sources:<br />

painting, photography,<br />

cinema and travel, to name<br />

but a few.<br />

Art Direction: Jérôme Fendt/Photo: Gael Lesure/Styling: ADN Frip/Products: La Biosthétique Paris, Panasonic<br />

E24


JUXTAPOSITION<br />

Contrasts of expression<br />

come in endless forms. The<br />

softest. most pastel pink<br />

can even sit harmoniously<br />

with a touch of gothic!<br />

Hair & Colour: Dani Blakeley@Yoshiko Hair/Photo: Peter Rosetzky/Make-up: Lou McLaren/Styling: David Blakeley<br />

25E


HAIR TRENDS >>><br />

The best of international hair looks<br />

Il meglio della modacapelli internazionale<br />

Le meilleur des tendances coiffure internationales<br />

Die Top internationalen Hair Looks<br />

Lo mejor de la modacabello internacional


hairtrends<br />

>>><br />

DOPAMINE is the molecule that fuels that ‘feel good’ factor. How<br />

better to raise its levels, than to immerse yourself in beautiful hair imagery<br />

& experience life smiling back at you! Here’s our selection of this season’s<br />

top international collections. Sit back & enjoy the ride...<br />

DOPAMINA: la molecola che alimenta il fattore “benessere”. Niente<br />

di meglio, per aumentarne i livelli, che immergersi nell’energia benefica di<br />

splendide immagini moda! Ecco la nostra selezione delle migliori collezioni<br />

internazionali di questa stagione. Siediti e goditi il viaggio...<br />

DOPAMINE. La molécule du bien-être. Rien de mieux pour doper<br />

son moral que de plonger dans cet univers de mode à l’énergie contagieuse.<br />

Notre sélection des plus belles collections internationales de cette saison.<br />

Une balade pour les sens.<br />

DOPAMIN ist das Molekül, das den „Wohlfühlfaktor“ auslöst. Wie<br />

könnte man seine Ausschüttung besser steigern, als in wunderschöne Lookbilder<br />

einzutauchen! Hier ist unsere Auswahl der besten internationalen<br />

Kollektionen dieser Saison. Genießen Sie diese Sinnesreise....<br />

LA DOPAMINA es la molécula que alimenta ese factor de “sentirse<br />

bien”. ¡Qué mejor forma de elevar tus niveles que sumergirte en hermosas<br />

imágenes de cabello! Aqui está nuestra selección de las mejores colecciones<br />

internacionales de esta temporada. Siéntate y disfruta del viaje...<br />

Hair Direction: Tracey Hughes<br />

Photo: Amber Toms<br />

Make-up: Becca Gilmartin & Jabbas Makeup<br />

Styling: Heather Murray


video<br />

video


hairtrends<br />

Hair: Lisa Vann<br />

Photo: John Rawson<br />

Make-up: Orlando Marin<br />

Styling: Deyonté Weather


Hair: Pauline McCabe<br />

Colour: Jasmin Kidd Montau’t<br />

Photo: Andrew O’Toole<br />

Make-up: Kylie O’Toole<br />

Styling: Rochelle Renwick


hairtrends<br />

Hair: Victoriya Vradii<br />

Photo: Desmond Murray<br />

Make-up: Lauren Mathis<br />

Styling: Jamie Russell<br />

Products: Davines


Hair: Lindsay Guzman of Elle.b Savvy<br />

Photo: John Rawson & Paul Gill<br />

Make-up: Melissa Narro<br />

Styling: Lisa Hunt


hairtrends<br />

Hair & Colour: Dani Blakeley<br />

@Yoshiko Hair<br />

Photo: Peter Rosetzky<br />

Make-up: Lou McLaren<br />

Styling: David Blakeley


Hair: Safy Burton<br />

Photo: Kai Wan Photographer<br />

Make-up: Abbie Beautement


hairtrends<br />

video<br />

video<br />

Hair: Martin Dürrenmatt<br />

@MD Hair Atelier<br />

Photo: Sabine Liewald<br />

Styling: Alessandra Frank


Hair: Jude McEwen<br />

@Toni & Guy Perth Central<br />

Photo: Andrew O’Toole<br />

Make-up: Kylie O’Toole<br />

Styling: Ella Murphy


hairtrends<br />

Go beyond conventional perceptions!<br />

Supera le sensazioni di sempre!<br />

Au-delà des perceptions conventionnelles!<br />

Überwinden des Konventionellen!<br />

Supera las percepciones convencionales!<br />

Hair & Colour: D. van Tuijl,<br />

L. Lemon & Ginger|Lemon Artistic Team<br />

Photo: Danny van Tuijl<br />

Make-up: Sarah Bzoch<br />

Styling: Ginger|Lemon


hairtrends<br />

Art Direction: Mauro Galzignato@Kemon<br />

Hair: Kemon Crew<br />

Photo: Rosdiana Ciaravolo<br />

Make-up & Styling: Bookin’ Agency<br />

video<br />

video


Hair: Jude McEwen<br />

@Toni & Guy Perth Central<br />

Photo: Andrew O’Toole<br />

Make-up: Kylie O’Toole<br />

Styling: Ella Murphy


hairtrends<br />

< ><br />

Hair: Shayna & Florian Knittel<br />

Photo: Oliver Rust@Ko Photography<br />

Make-up: Nicola Fischer<br />

Styling: Jimovir Domoustchiev


hairtrends<br />

Hair & Styling: Andrew Smith<br />

Photo: Richard Miles<br />

Make-up: Louise Lerego


Hair: Daniele de Angelis<br />

@Toni & Guy London<br />

Colour: Stuart Matuska<br />

Photo: Kevin Luchmun<br />

Make-up: Kelly Mendiola<br />

Styling: Borna Prikaski


hairtrends


TEMPRA DANCE CLASS<br />

Recreate the atmosphere in a quest to perfect every<br />

interpretation of synergy and movement.<br />

Ricreare l’atmosfera cercando la perfezione<br />

in ogni sintesi di sinergia e movimento.<br />

Recréer une atmosphère en cherchant la perfection<br />

dans chaque mouvement et synergie.<br />

Eine neue Atmosphäre schaffen, um Synergie<br />

und Bewegung zu perfektionieren.<br />

Recreando la atmósfera y buscando la perfección<br />

en cada síntesis de sinergia y movimiento.<br />

Hair: Mauro Basso@I.ART<br />

Hair Team: M. Bianchini, M. Ostanello, C. Russo<br />

Photo: Andrea Guizzardi, Fabio Salmoirago<br />

Make-up: Vincenzo Zaccariello<br />

Styling: Veronica Sala<br />

video<br />

video<br />

I.ART


hairtrends<br />

Art Direction: J. L. Soria Gomez@Dousse<br />

Photo: M. de Brito, V. Milani<br />

Make-up: S. Arrú, A. Ureña<br />

Styling: Eulalie Martine Estilista<br />

Products: Dousse, Industrias Oriol


Hair: Ivonne Martens Opdam<br />

Photo: Ivo de Kok


hairtrends


Celebrate your exclusivity, authenticity & style.<br />

Celebra la tua unicità, autenticità e stile.<br />

Célébrer son unicité, authenticité et style.<br />

Feiern Sie Einzigartigkeit und Stil.<br />

Celebra tu exclusividad, autenticidad y estilo.<br />

video<br />

video<br />

Global Creative Director: Rudy Mostarda<br />

@Alfaparf Milano Professional<br />

Photo: Glauber Bassi


hairtrends<br />

Hair & Photo: Bill Tsiknaris<br />

Colour: Chris Tsiknaris<br />

Make-up: Brooke Stanley


Art Direction: Adrian Paoluccio<br />

Photo: Chris Bulezuik<br />

Make-up: S. Kille, E. Wasiak, T. Quinn<br />

Images: FPA<br />

video<br />

video


AHS<br />

hairtrends


Art Direction: Jo Capelli & A. Galetti<br />

@Art Hair Studios<br />

Photo: A. Buga & F. Condo<br />

Make-up: M. De Marco,<br />

R. Pastore & C. Olmedi<br />

Styling: Eleonora Papetti<br />

Products: Wella Professionals<br />

AHS


hairtrends<br />

video<br />

video


Art Direction: Claude Tarantino<br />

Photo: Jules Egger<br />

Products: Schwarzkopf Professional & Mizutani


hairtrends<br />

Hair: Aline Legoupil@Salon SoHo<br />

Photo: Thibault Leneveu<br />

Make-up: Marine Duranton


Hair & Styling: Alfredo Valero<br />

@Blades Hair Studio<br />

Photo: David Arnal<br />

Make-up: Blades Hair Studio Team


hairtrends<br />

< ><br />

Hair: Marcus Giamattei<br />

@Marc Antoni<br />

Photo: Jamie Blanshard<br />

Make-up: Katie Moore<br />

Styling: Ellen Spiller


video<br />

video


hairtrends


Never underestimate the power of a glance!<br />

Mai sottovalutare il potere di uno sguardo!<br />

Ne pas sous évaluer le pouvoir d’un regard !<br />

Unterschätzen Sie nie die Kraft eines Blicks!<br />

¡Nunca subestimes el poder de una mirada!<br />

Hair: La Biosthétique Paris


hairtrends<br />

video<br />

video


Hair & Concept: Mimmo Laserra<br />

@Mimmo Laserra Academy<br />

Make-up: Davide Maisano<br />

Products: Alfaparf Milano Professional


hairtrends<br />

Hair: Kristie Kesic@cobellecreative<br />

Photo: Georgia Wallace<br />

Make up: Gemma Elaine<br />

Styling: Tamzen Holland


Hair: Bernadette Beswick<br />

Colour: Stevie English<br />

Photo: Andrew O’Toole<br />

Make up: Chereine Waddell<br />

Styling: Jessica Jade


hairtrends<br />

Hair: Frazer Wallace<br />

Photo: Philip Wallace<br />

Make-up: Looksbypoppy<br />

Tools: Denman Professional<br />

Images: FPA


Hair: Jose García Peluqueros<br />

Photo: David Arnal<br />

Make-up: Isabel García<br />

Styling: Fco. Javier Moral<br />

Products: Schwarzkopf Professional<br />

Video: Bukara Films<br />

video<br />

video


hairtrends<br />

Hair: Pauline McCabe<br />

Colour: Jasmin Kidd Montau’t<br />

Photo: Andrew O’Toole<br />

Make-up: Kylie O’Toole<br />

Styling: Rochelle Renwick


Hair: Javier Ventoso<br />

Photo: Esteban Roca<br />

Make-up: Bea Torres & Odu Martínez<br />

Styling: Julia Asensio & Javier Ventoso


hairtrends


EDONESCA COLLECTION 2024<br />

Glamour, glitz and that perfect Ibiza moment! It’s time to<br />

shine - and dance the night away...<br />

Glamour, mondanità e quel perfetto momento Ibiza!<br />

È tempo di brillare - e ballare tutta la notte...<br />

Glamour et mondanité. Un moment parfait à Ibiza.<br />

Il est temps de briller et de danser toute la nuit.<br />

Glamour, Glanz und der perfekte Ibiza-Moment!<br />

Zeit zu strahlen – und die Nacht durchzutanzen …<br />

¡Glamour, ostentación y ese momento perfecto en Ibiza!<br />

Es hora de brillar y bailar toda la noche...<br />

Art Direction: Genny D’Auria@Farmaca International<br />

Hair: Genny D’Auria Team<br />

Photo: Mauro Mancioppi<br />

Make-up: Eva Vecchione<br />

Styling: Luca Termine<br />

Products: Farmaca International<br />

video<br />

video<br />

GENNY D’AURIA


hairtrends<br />

DISCOVER MORE...<br />

IN OUR HAIR GALLERY<br />

ESTETICA CONTINUA!<br />

GUARDA L’HAIRGALLERY<br />

ESTETICA HAIR, ENCORE PLUS<br />

AVEC SA GALERIE D’IMAGES<br />

ENTDECKE MEHR…<br />

IN UNSERER HAARGALERIE<br />

DESCUBRE MÁS…<br />

EN NUESTRA HAIR GALLERY<br />

video<br />

video


protrend<br />

Stay Ahead<br />

of the Trend<br />

You can stay one step ahead with Fresha’s first-ever trend report,<br />

launched with trend forecaster WGSN.<br />

The hair and beauty industry is constantly<br />

evolving, as are the trends with which we<br />

follow for fashion, style and business.<br />

One of the great things about the hair,<br />

beauty and barbering industry is it is<br />

forever looking ahead and adapting to<br />

changes in client behaviours, needs and<br />

demands. Now, thanks to Fresha, you can<br />

stay one step ahead as they partner with<br />

leading trend forecasters WGSN, to<br />

launch its first-ever trend report, packed<br />

with insights that will drive the hair,<br />

beauty and wellness industry forward.<br />

INVALUABLE INSIGHTS<br />

The team behind the Future of Beauty and<br />

Wellness Report 2024 analysed 600<br />

million Fresha bookings, scanned more<br />

than 2,000 social media accounts and<br />

spoke to more than 1,000 consumers<br />

across the UK, US, Canada and Australia<br />

to gain insights that will benefit salons<br />

for the next years. From services and<br />

treatments to client’s changing<br />

expectations, the report gives an<br />

invaluable insight into how business<br />

owners can outpace the competition and<br />

adapt for the client of the future. Over<br />

the next five years salon owners should<br />

expect to see a shift in client habits and<br />

interests as they seek out services and<br />

treatments that offer a holistic,<br />

personalised approach, customer-centric<br />

services and feelgood experiences.<br />

HUGE OPPORTUNITIES FOR GROWTH<br />

The Global Wellness Institute has<br />

projected the wellness economy - of<br />

which hair and barber shops play a big<br />

part - will nearly double in size by 2025,<br />

signalling a huge opportunity for growth.<br />

Trends such as dopamine beauty that<br />

prioritise mental and emotional health<br />

and deliver a natural high, will sit<br />

E26


more<br />

more<br />

Scan here<br />

to discover more<br />

about Fresha<br />

27E


protrend<br />

alongside services and treatments that<br />

were once deemed indulgent, now a<br />

necessity for client’s self-care and<br />

wellbeing. And don’t forget offering<br />

gender-fluid language and services to<br />

create a salon experience for everyone.<br />

#hairhasnogender has garnered almost<br />

30m views on TikTok and is more<br />

than just a trend, it’s a reality salons<br />

should be tapping into.<br />

Salons who respond to individual needs,<br />

authentically acknowledging their<br />

identity and give access to products,<br />

services and experts that can help them<br />

feel like the best version of themselves<br />

are the businesses that will flourish in<br />

the years to come. And while<br />

environments should cater for everyone,<br />

the modern male still proves to be the<br />

most loyal of clients, with the barber/<br />

client relationship unwavering.<br />

So as we head into a new year, there’s<br />

new opportunities to take your business<br />

to the next level. Fresha’s report not<br />

only delves into the trends, but delivers<br />

steps you and your bisiness can take<br />

to achieve long-term goals and the<br />

vision you have for your future success.<br />

*Fresha has partnered with WGSN to uncover the most significant shifts in consumer<br />

behaviour, and the treatment and service needs impacting the future landscape. We carried<br />

out research in February <strong>2023</strong> across four countries (US, Canada, UK, Australia) with a total<br />

of 1,000 respondents (250 per country). Participants were aged 18 to 60 years old and had<br />

booked at least one appointment at a hair, grooming, beauty or wellness salon in<br />

the past six months. This is the largest dataset of this kind in the beauty and wellness<br />

industry, and includes over half a billion bookings made through Fresha’s software globally<br />

from 2016 until the end of 2022.<br />

** in July <strong>2023</strong><br />

E06 E28


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T8i_<strong>Estetica</strong>_<strong>Magazine</strong>_Ad_R1_Fa.pdf 1 22/6/23 5:22 PM<br />

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TAI WAH-TUFT X ESTETICA <strong>ASIA</strong>.indd 1 18/12/23 17:53


proshowtime<br />

Weekend<br />

in London<br />

This year’s Salon International took<br />

place at ExCel in London’s Docklands<br />

from October 14th to 16th. It<br />

featured hundreds of brands, as<br />

well as outstanding stage<br />

performances by both top and<br />

talented up-and-coming hairdressers.<br />

There was also an<br />

abundance of educational and<br />

networking opportunities with live<br />

hairdressing shows to inspire<br />

visitors at every turn. The event<br />

showcased leading brands from<br />

various sectors of the industry,<br />

including colour houses, software<br />

systems, education providers,<br />

equipment manufacturers, distributors,<br />

and much more, with<br />

attendees getting a first glimpse at<br />

OF INSPIRATIONAL INTERACTION<br />

London ignites hair creativity with Salon International and<br />

The Alternative Hair Show offering a weekend of business,<br />

learning and... the best hairdressers in the world!<br />

E152<br />

Gogen<br />

Alternative Hair Show Phot: Alex Barron-Hough


The show (right) from newly appointed<br />

Alternative Hair Vice President, Rudy<br />

Mostarda - Global Creative Director at<br />

ALFAPARF Milano and Founder & Global<br />

Creative Director of Extrema Hair.<br />

Photo: Alex Barron-Hough<br />

new product launches, exclusive<br />

offers and hands-on demonstrations.<br />

Icons such as Mahogany,<br />

Patrick Cameron, Sassoon Academy<br />

and TONI&GUY presented<br />

the latest techniques in cutting,<br />

colouring and styling, equipping<br />

attendees with fresh ideas both<br />

creatively and commercially. The<br />

event also featured a diverse array<br />

of brands, from pioneering styling<br />

tools to salon essentials, so hairdressers<br />

had access to the latest<br />

innovations from leading brands.<br />

ALTERNATIVE HAIR SHOW<br />

Tapestry was the theme of this<br />

year’s Alternative Hair Show which<br />

took place on Sunday 15th October<br />

at the ICC Capital Suite at ExCel<br />

London. It saw 14 outstandingly<br />

creative teams from around the<br />

world come together to help raise<br />

an incredible £121,000 for<br />

Leukaemia and blood cancer<br />

charities. The night was testament<br />

to how art and charity can support<br />

one another in the most wonderful<br />

way, bearing in mind that Alternative<br />

Hair has raised over £14.5 million<br />

so far. On-stage were Alternative<br />

Hair Show Founder, Tony Rizzo, and<br />

President Anthony Mascolo, who<br />

honoured Trevor Sorbie MBE was<br />

then honoured on stage with the<br />

Legend Award, cementing his<br />

incomparable status in the world of<br />

hairdressing. The showalso marked<br />

the announcement of the winners<br />

of the International Visionary<br />

Awards. These visionary talents<br />

demonstrated exceptional skill and<br />

creativity in their respective<br />

categories.<br />

Edgy ideas, plus the latest<br />

techniques in cutting,<br />

colouring and styling.<br />

Mahogany Masterclass RUSH Live<br />

Patrick Cameron Masterclass<br />

TONI&GUY Masterclass<br />

31E


GLOBAL CREATIVE<br />

AWARDS <strong>2023</strong><br />

WINNERS<br />

THE GLOBAL CREATIVE AWARDS evening with the announcement<br />

of the new Gold, Silver and Bronze Winners is one of the numerous<br />

highlights of the Kao Salon Global Experience. For stylists from all over<br />

the world, the Awards offer the chance to show off their full creativity -<br />

without limits. They are an opportunity for them to create their own,<br />

unique hair looks, showcasing their innovative skills and full creative<br />

vision. Stylists can compete in two different ways - the Technical Awards<br />

with three different categories and the Editorial Awards with four<br />

categories. This year nearly 60 stylists from 37 countries joined the live<br />

competition in Chicago to showcase their creativity in front of an<br />

international Jury. Let us introduce you to the winners of this year‘s<br />

Global Creative Awards:<br />

www.globalcreativeawards.com


GOLD<br />

WINNERS<br />

Technical<br />

Awards<br />

New Talent<br />

Colorist<br />

of the year<br />

Creative<br />

Colorist<br />

of the year<br />

Creative<br />

Haircutter<br />

of the year<br />

CANADA<br />

Samantha Dixon<br />

INdustry Hair & Esthetics<br />

CHINA<br />

Cheng Jian Yang<br />

ARC Salon<br />

NETHERLANDS<br />

Desiré van den Ende<br />

Hairstudio infinty


Technical<br />

Awards<br />

New Talent<br />

Colorist<br />

of the year<br />

Creative<br />

Colorist<br />

of the year<br />

Creative<br />

Haircutter<br />

of the year<br />

BRONZE<br />

SILVER<br />

SINGAPORE<br />

Winnie Wong<br />

35A<br />

HONG KONG<br />

Alo Lo<br />

THE ELEMENTS<br />

SWITZERLAND<br />

Sabrina Grossenbacher<br />

MD hair atelier<br />

HONG KONG<br />

Frank Wong<br />

Hair Theorem<br />

CANADA<br />

Tina CasciatoRed Hill<br />

Renaissance Salon & <strong>Estetica</strong><br />

CANADA<br />

Marilyn Vendittelli<br />

INdustry Hair & Esthetics<br />

www.globalcreativeawards.com


Get ready to enter in 2024<br />

this is your moment to shine<br />

Entries may be submitted ONLY between 15 May and 31 May 2024<br />

All entries must be submitted via www.globalcreativeawards.com<br />

Want to learn more about the<br />

Kao Salon Global Experience or Global Creative Awards?<br />

Visit our YouTube channel.


Editorial Colorist of the year<br />

GOLD<br />

UNITED KINGDOM<br />

Stevan Dulay<br />

POMOhair<br />

UNITED KINGDOM<br />

Caroline Brand<br />

Oracle<br />

BRONZE<br />

SILVER<br />

USA<br />

www.globalcreativeawards.com<br />

Stacey Smoker<br />

Stacey Smoker Hair & Co


Avant Garde Stylist of the year<br />

Editorial<br />

Awards<br />

AUSTRALIA<br />

Amanda Magistro<br />

Salon ALM<br />

USA<br />

Zoe O'Day<br />

The Upper Hand<br />

BRONZE<br />

SILVER<br />

GOLD<br />

MALAYSIA<br />

Yek Teng siong<br />

Decrypt Hairdressing


Salon Team of the year<br />

CANADA<br />

Marilyn Vendittelli<br />

INdustry Hair & Esthetics<br />

CANADA<br />

Emily Kooistra<br />

Salon Cyan<br />

BRONZE<br />

SILVER<br />

GOLD<br />

CANADA<br />

www.globalcreativeawards.com<br />

Tina Casciato<br />

Renaissance Salon & <strong>Estetica</strong>


Men’s Hairstylist of the year<br />

Editorial<br />

Awards<br />

CANADA<br />

Marilyn Vendittelli<br />

INdustry Hair & Esthetics<br />

SPAIN<br />

Christian Ríos<br />

Christian Ríos Hair Couture<br />

BRONZE<br />

SILVER<br />

GOLD<br />

NETHERLANDS<br />

Laurens van Essen<br />

AMI Franchise (Deventer) B.V.


KAO SALON<br />

GLOBAL EXPERIENCE<br />

<strong>2023</strong><br />

Revealing creativity, inspiration and<br />

excellence with more than 2000 professionals<br />

from all over the world.<br />

The eagerly anticipated Kao Salon Global<br />

Experience <strong>2023</strong>, a unique industry flagship event<br />

that marks a remarkable showcase of innovation,<br />

inspiration, and creativity, brought together<br />

hairstylists from across the globe in Chicago for an<br />

unforgettable event on September 24th and 25th,<br />

<strong>2023</strong>. More than 2.000 international attendees<br />

were treated to extraordinary presentations, an<br />

exciting live hairdressing competition, and<br />

captivating artist performances, all highlighting the<br />

latest trends, techniques, and products that define<br />

the Kao Salon Division family. Beyond an event,<br />

it symbolized beauty industry innovation and<br />

celebrated Goldwell's 75th brand anniversary,<br />

marking decades of innovation and strong stylist<br />

relationships. “At Kao Salon, creativity isn’t just a<br />

buzzword – it’s our DNA,” says Dominic Pratt,<br />

President, Kao Salon Division. “Our commitment<br />

to innovation, imagination and integrity drives us<br />

every day, and Kao Salon Global Experience is the<br />

epitome of this ethos.“


Some of the highlights of the event<br />

included the Global Creative Awards<br />

evening with the announcement of<br />

the new winners, the premiere<br />

of the new “Hair Every Wear 3.0”<br />

collection of Goldwell Ambassador<br />

Angelo Seminara, the premiere<br />

of the “Eras of Anarchy” collection<br />

of the Rush Artistic Team as well<br />

as Mario Krankl's "Frankenstein's<br />

Beauties" collection. “Kao Salon<br />

Global Experience is such a unique<br />

event”, says Angelo Seminara.<br />

“I loved sharing my vision and<br />

passion with like-minded professionals<br />

and it is amazing to see the special<br />

connection between the artists that<br />

work in this industry.”<br />

“We use this time to celebrate not only our exceptional<br />

products but, more importantly, the remarkable<br />

individuals who make up our Kao Salon family.”<br />

Dominic Pratt, President, Kao Salon Division<br />

LEADERSHIP IN<br />

SUSTAINABILITY RECOGNITION<br />

Sustainability played an important role at the event with<br />

an experience area including innovative and sustainable<br />

packaging ideas, tips to reduce the carbon footprint and an<br />

interactive quiz. The highlight was the recognition of<br />

salons from three regions for their leadership in salon<br />

sustainability:<br />

• Representing Europe, the recognition for “Leader in<br />

Salon Sustainability” went to: Unisex Friseure<br />

• Representing America, the recognition for “Leader in<br />

Salon Sustainability” went to: Fringe, A Boutique Salon<br />

• Representing Asia, the recognition<br />

for “Leader in Salon Sustainability” went to: Roots –<br />

Where Hair Begins


prointerview<br />

DOMINIC PRATT<br />

& EDDIE WAN<br />

HAIRDRESSING?<br />

THE FUTURE LOOKS GOOD!<br />

Gary Kelly & Renee Lee<br />

<strong>Estetica</strong> has exclusively interviewed Dominic Pratt: Global President,<br />

Kao Salon Division and Eddie Wan: Asia Commercial Vice President.<br />

Kao Salon Division.<br />

Following the huge success of the<br />

Kao Salon Asia Experience <strong>2023</strong> in<br />

Taipei and the outstanding number<br />

of National Winners from Asia at<br />

the Global Creative Awards <strong>2023</strong> in<br />

Chicago, <strong>Estetica</strong> interviewed<br />

Dominic Pratt: Global President,<br />

Kao Salon Division and Eddie Wan:<br />

Asia Commercial Vice President,<br />

Kao Salon Division, to hear their<br />

views on the industry’s<br />

achievements in this region.<br />

DOMINIC PRATT: GLOBAL<br />

PRESIDENT, KAO SALON<br />

DIVISION<br />

Tell us about Kao Salon<br />

Division's specific strategies for<br />

the Asia market.<br />

There are particular challenges in<br />

all parts of the world, so we are<br />

lucky that our mother company is<br />

in Japan and we are based in<br />

Germany. This helps us to ensure<br />

that we have products and<br />

innovations suitable for the Asian<br />

market as well as the rest of the<br />

world. There are some situations<br />

where global products work well in<br />

all areas, for example, Oribe, which<br />

doesn’t have an Asian version, but<br />

still seems extremely popular there.<br />

Then, for example, Goldwell colour<br />

has an Asian specific line<br />

specifically to cater for the needs<br />

of Asian hair.<br />

How is Goldwell colour<br />

maintaining its superiority over<br />

the many new Asian brands on<br />

the market?<br />

We have a strong and talented<br />

commercial team led by Eddie<br />

Wan, with offices in Hong Kong,<br />

Singapore and Taiwan, as well as<br />

the huge expertise, plus, of<br />

course, our mother company in<br />

Japan. Therefore, we have the<br />

right educational opportunities and<br />

right marketing plan to be able to<br />

E42


compete and win against our<br />

Asian competitors.<br />

What about other brands that<br />

have developed products<br />

specifically targeted at the Asian<br />

market, such as hair colour with<br />

a lighter, more natural look?<br />

Last year we launched Newance by<br />

Topchic, so this is really an Asian<br />

specific portfolio providing exactly<br />

these types of shades. The demand<br />

for them is not so great in Western<br />

markets, but they are highly sought<br />

after in Asian countries. As future<br />

trends evolve in Asia, we will<br />

continue to meet them head-on and<br />

make sure we are always one step<br />

ahead of the competition!<br />

EDDIE WAN: <strong>ASIA</strong> COMMERCIAL<br />

VICE PRESIDENT, KAO SALON<br />

DIVISION<br />

As Commercial Asia VP, what<br />

strategies do you have to address<br />

the challenge of retail product<br />

sales in Asia?<br />

Many Asian hairstylists perceive<br />

salon retail as too much of a hard<br />

sell. However, once they<br />

understand that it’s just a part of<br />

the customer servicing package,<br />

they find it much easier to<br />

embrace. In the USA and Europe,<br />

it’s widely acceptable that after<br />

you get a beautiful treatment in a<br />

salon, you prolong it by continuing<br />

with hair care at home, using<br />

professional products. It is our<br />

(left) Dominic Pratt: Global President,<br />

Kao Salon Division and (right) Eddie<br />

Wan: Asia Commercial Vice President,<br />

Kao Salon Division.<br />

duty to convey this message to<br />

our clients across our region.<br />

We’ve recently seen Asian<br />

participants achieving great<br />

success at the Global Creative<br />

Awards. How will you help them<br />

to continue with this?<br />

While Asian hairstylists were seen<br />

to be more imitative in the past,<br />

nowadays they understand that<br />

maintaining their originality is a<br />

prime factor for success.<br />

Therefore, they need to go on<br />

defining themselves by upholding<br />

the idea of Asian Beauty and being<br />

unique in the international arena.<br />

From a brand perspective, we can<br />

do this through our promotional<br />

campaigns and by establishing<br />

artistic teams in various Asian<br />

regions. They must continue to<br />

communicate and exchange ideas<br />

throughout all the regions, so<br />

everyone gets the chance to both<br />

inspire and be inspired.<br />

Many professional hair brands<br />

have expanded their reach<br />

beyond traditional sales platforms<br />

by selling online and venturing<br />

into the consumer market. What<br />

is your view on this?<br />

We must always keep our<br />

principles intact and uphold our<br />

professionalism, remembering the<br />

salons and artists we work with.<br />

They are our partners and<br />

we will always put them first.<br />

When committing to multi-channel<br />

sales, we must be very careful to<br />

maintain consistency not only with<br />

pricing, but also with brand<br />

positioning.<br />

Each channel has its own<br />

advantages and we must learn<br />

how to optimise them when<br />

formulating our sales strategies.<br />

Interaction between hairstylist and<br />

customer is key, as customers can<br />

understand so much more about<br />

product function and application.<br />

43E


<strong>2023</strong> GCA<br />

ACHIEVERS FROM<br />

ACROSS <strong>ASIA</strong>!<br />

We are delighted to showcase a gallery of the looks which achieved<br />

acclaim across our region in the Technical and Editorial categories.<br />

EDITORIAL CATEGORIES FINALISTS<br />

Avant Garde Stylist of the Year<br />

Men’s Hair Stylist<br />

of the Year<br />

Jun Cing Phan<br />

Tom Yek Teng Siong<br />

Hardy Tsai<br />

Thiam Kui Siew<br />

Creative Hair Cutter of the Year<br />

GOLD<br />

SILVER<br />

BRONZE<br />

GOLD<br />

China<br />

Hong Kong<br />

Malaysia<br />

Taiwan<br />

Malaysia<br />

TECHNICAL CATEGORIES WINNERS<br />

E44<br />

Rui Feng Jidong Song Yibiao Wang SK Fung


New Talent Colorist of the Year<br />

China Hong Kong Singapore Taiwan Vietnam<br />

GOLD<br />

Zen Wu<br />

Frank Wong<br />

Winnie Wong<br />

Teacher Wang<br />

Dang Hung Ngo<br />

BRONZE SILVER<br />

Changwei Yao<br />

Cheuk Yee Tse<br />

Shud Huei Chiew<br />

Tania Liu<br />

Thi Van Nguyen<br />

Shengyu Chen<br />

Venneth Mau<br />

Debbie Lee<br />

Tien Binh Dang<br />

45E


Creative Colorist of the Year<br />

China Hong Kong Singapore Taiwan Vietnam<br />

GOLD<br />

ChengJian Yang<br />

Alo Lo<br />

Alan Tan<br />

Ann Hsu<br />

Minh Phuong Lai<br />

BRONZE SILVER<br />

Allen Yang<br />

Dicky Cheung<br />

Finn Tan<br />

Inga Lin<br />

Kim Nguyen Nguyen<br />

Yu Chen<br />

Tim Chan<br />

Nicole Lee<br />

Hardy Tsai<br />

The Chuong Tran<br />

E46


DANCOLY X ESTETICA <strong>ASIA</strong>.indd 1 18/12/23 17:52


proevents<br />

Cosmoprof Asia<br />

Returns to<br />

Hong Kong<br />

Back at its traditional home after four years, Cosmoprof Asia achieved<br />

an outstanding success and much appreciation from the industry.<br />

The 26th edition of Cosmoprof Asia<br />

and Cosmopack Asia once again proved<br />

a dynamic success, exceeding expectations<br />

and maintaining its distinguished<br />

position as the ultimate meeting point<br />

for beauty professionals, industry insiders<br />

and innovative brands in Asia-Pacific.<br />

There were more than 2,400 exhibitors<br />

from 44 countries and regions, with<br />

90% coming from outside Hong Kong.<br />

65,582 visitors from 119 countries and<br />

regions filled the 118,900sqm of show<br />

floor space with a remarkable 64% increase<br />

compared to the previous edition<br />

held in Hong Kong in 2019, bringing<br />

the visitor numbers close to the levels<br />

achieved in 2018 and confirming the<br />

enduring appeal and global reach of the<br />

show. The exhibition’s international appeal<br />

was enriched by this edition’s 17<br />

country and group pavilions including<br />

Australia, China, France, Germany,<br />

Hong Kong, Italy, Japan, Korea, Latvia,<br />

Poland, Singapore, Spain, Switzerland,<br />

Taiwan, Thailand, Türkiye and the<br />

USA.<br />

“We are honoured to announce record-breaking<br />

numbers at Cosmoprof<br />

Asia <strong>2023</strong> in Hong Kong,” says Enrico<br />

Zannini, General Manager of Bologna-<br />

Fiere Cosmoprof and Director of Cosmoprof<br />

Asia Ltd. “This exhibition<br />

confirms its role as the perfect stage for<br />

brand companies, suppliers, retailers,<br />

importers, and distributors interested in<br />

new business opportunities in Asia.”<br />

David Bondi, Senior Vice President –<br />

Asia of Informa Markets and Director<br />

of Cosmoprof Asia Ltd added: “These<br />

two events were home to showstopping<br />

products, innovative services and cutting-edge<br />

technologies, while attendees<br />

also enjoyed expert sessions outlining<br />

the region’s future-forward trends, tips<br />

and trajectories. We look forward to<br />

showcasing the best-of-the-best of the<br />

industry here next year.”<br />

SAVEthe<br />

DATES!<br />

COSMOPACK <strong>ASIA</strong><br />

November 12 th -14 th 2024<br />

AsiaWorld-Expo<br />

COSMOPROF <strong>ASIA</strong><br />

November 13 th -15 th 2024<br />

Hong Kong Convention<br />

& Exhibition Centre<br />

For any further information please visit<br />

www.cosmoprof-asia.com<br />

E48


PRESTO INDUSTRIES X ESTETICA <strong>ASIA</strong>.indd 1 18/12/23 17:52


CELEBRATING<br />

COLOR EXCELLENCE.<br />

Topchic has delivered intense color, evenness, durability, and coverage<br />

for decades. With Newance by Topchic, experience Japanese on-trend<br />

colors, blending smokiness and shine in easy-to-use formulations.<br />

Together with stylists like you, we‘ve created a legacy of excellence.<br />

Discover more at goldwell.com.<br />

#TOPCHIC50 #NEWANCEBYTOPCHIC #GOGOLDWELL<br />

TOPCHIC_<strong>ASIA</strong>-WINTER.indd 1 18/12/23 17:55

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