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Pittwater Life Febraury 2024 Issue

LAND VALUES QUERIED 1991AUSSIE-FIRST: BAYVIEW’S NEW ELECTRIC BOAT CHARGER GUIDE TO LOCAL SMALL GYMS / SAILOR JOHN FORBES SEEN... HEARD... ABSURD... / AV SOCCER / THE WAY WE WERE

LAND VALUES QUERIED
1991AUSSIE-FIRST: BAYVIEW’S NEW ELECTRIC BOAT CHARGER GUIDE TO LOCAL SMALL GYMS / SAILOR JOHN FORBES SEEN... HEARD... ABSURD... / AV SOCCER / THE WAY WE WERE

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Small gyms but perfect<br />

Why more and<br />

more people<br />

are turning to<br />

smaller local<br />

gyms to meet<br />

their fitness<br />

goals in <strong>2024</strong>.<br />

CHANGE: Small<br />

spaces are big<br />

on wellbeing<br />

News<br />

There are a host of small,<br />

bespoke and boutique<br />

gyms across <strong>Pittwater</strong><br />

that provide an antidote to<br />

the big chains where you<br />

can sometimes just become<br />

a “number”. While some<br />

gyms rely on people joining<br />

and don’t mind if you never<br />

attend as it doesn’t affect<br />

their revenue model, the<br />

smaller fitness studios want<br />

people to turn up regularly.<br />

Core Culture at Newport<br />

and No-Nonsense at Avalon<br />

are just two examples of the<br />

“fitness downsizing” trend.<br />

Pierre Ainscow opened<br />

No-Nonsense gym three years<br />

ago with his wife Nina, in a<br />

shopfront next to Oliver’s Pies<br />

in North Avalon. Eighteen<br />

months ago they opened<br />

a second one. Previous to<br />

that they had been running<br />

a mobile fitness business<br />

called Momentum, with a<br />

popular product line called<br />

No-Nonsense. They rebranded<br />

and the phrase ‘no nonsense’<br />

is the ethos they work to.<br />

“I feel like there’s a bunch<br />

of noise in the fitness<br />

industry at the moment and<br />

it’s all quite sensationalist,<br />

especially on social media,”<br />

said Pierre. “People with<br />

unobtainable appearances<br />

lifting ridiculous weights,<br />

which takes a dedication that<br />

most normal people just can’t<br />

afford to give.”<br />

Pierre says they run small<br />

groups capped intentionally<br />

low, and help people achieve<br />

more realistic and tangible<br />

goals.<br />

“I prefer people not to<br />

have aesthetics goals or<br />

numbers on a scale – I’m all<br />

for people losing weight, but<br />

I’d rather a goal was walking<br />

to Barrenjoey Lighthouse<br />

without getting out of breath.<br />

“We want to cut out the<br />

noise. There are only so<br />

many ways to exercise and<br />

ultimately a squat is a squat,<br />

no matter what approach you<br />

take.”<br />

It’s a lovely, very human<br />

approach that very much suits<br />

its location. It’s also backed<br />

up by real science. Nina has a<br />

bachelor’s degree in Human<br />

Movement and all of the trainers<br />

are degree-educated with<br />

a depth of knowledge. But the<br />

end result is never intimidating,<br />

like some gyms.<br />

“Most of the people who<br />

22 FEBRUARY <strong>2024</strong><br />

The Local Voice Since 1991

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