NC Feb-Mar 2024

INTERVIEW: POLYWELL
SC: While maintaining a longevity
product supply for our embedded
products, Polywell is also working
closely with Intel to develop new
products, such as utilising the 13th
gen CPU to provide early samples to
developers to develop their software,
or port their old or existing apps by
utilising the new technologies
launching with the new platform to
improve performance and features.
Besides the CPU itself, security
products are also heavily dependent on
network I/O and speeds. We are
currently developing the 400Gbit
Network Platform for the SDN
(Software Defined Network) products
for the high-end segment, by utilising
the PCIe 5.0 high performance buses
lanes and high-speed network chip
from Mellanox (Nvidia) and Intel.
Expect the product to be launched at
the end of 2024.
NC: The simultaneous growth in dge
computing and in AI seems to be
unstoppable - how do these emerging
technologies influence both your
customers' requirements and your own
development strategies?
SC: AI is hot and is driving high
demand for supercomputing across
various areas such as CPU, GPU, Bus
Lane, Network I/O, memory I/O, and
storage capacity/speed in both Edge
and backend computing. Polywell is
actively developing products for both
Edge and Cloud to address market
demands. We have always prioritised
client needs and worked closely to
deliver tailored solution products - our
approach is customer-centric, ensuring
we meet and exceed client demands
with effective solutions.
AI is in its early stages of
development, of course. Many practical
applications are using early bird AI
development platforms to build on later.
Our long-standing - thirty year -
presence in the industry allows us to
engage with early adopters and
development circles, thanks to strong
relationships, experience, and trust
across the industry.
NC: How would you summarise what
makes Polywell stand out in an
increasingly competitive market and
attract customers to the way you work?
SC: Polywell is dedicated to catering to
the unique needs of small to mid-size
businesses that may not find an ideal fit
with Tier-1 vendors like Dell or HP. We
understand the challenges faced by
businesses of this scale and are
passionate about providing tailored
solutions. Our commitment to agility is
not just a strategy; it's a mindset that
allows us to swiftly embrace new
technologies and navigate dynamic
market changes.
In our pursuit of excellence, we
recognise that the landscape for small
to mid-size businesses is constantly
evolving. We take pride in being nimble
and responsive, ensuring that our
partners are not only well-supported but
also at the forefront of innovation.
At Polywell, we believe in fostering
meaningful relationships with our business
partners, understanding their aspirations,
and aligning our strategies to help them
thrive. Our approach is not just
transactional; it's about building a
collaborative ecosystem where success is
shared. In a world where adaptability is
key, Polywell stands as a beacon for
businesses seeking a reliable and
dynamic partner. Embracing change is
not just a necessity for us; it's a core value
that fuels our passion for delivering
impactful solutions to the heart of the
business community.
NC: What is the next step then for
Polywell in terms of business growth,
perhaps specifically for the UK market?
SC: The internet has significantly reduced
global barriers for international business.
Our overseas partners leverage our US
resources and cutting-edge technologies,
empowering them to excel in their local
markets. Instead of competing, we prefer
to collaborate and serve within our
industry segment.
We prioritise partners who recognise our
value and are astute enough to harness
our resources and support, fostering their
business development and growth. This
collaborative approach strengthens our
bonds and creates a shared journey
towards success, emphasising the
importance of mutual understanding and
smart utilisation of available resources. NC
www.polywell.com
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